rocketlabusa.com shows sustained decline with 3 consecutive months of decreases, down 15% overall to 24K.

{
  "signal_id": "196ea5e5-2ae4-4aef-9f94-b77344d50690",
  "signal_type": "seo-traffic",
  "signal_subtype": "sustainedDecline",
  "detected_at": "2026-08-13T11:48:07.217+00:00",
  "company": {
    "name": "Rocket Lab",
    "domain": "rocketlabusa.com"
  },
  "data": {
    "trend": "consecutive_decline",
    "summary": "rocketlabusa.com shows sustained decline with 3 consecutive months of decreases, down 15% overall to 24K.",
    "traffic": {
      "2026-05-01": 28761,
      "2026-06-01": 25467,
      "2026-07-01": 24386
    },
    "category": "science_and_education/science_and_education",
    "relevance": 8.5,
    "ai_traffic": {
      "total_visits": 0,
      "traffic_share": 0
    },
    "engagement": {
      "bounce_rate": 0.401,
      "pages_per_visit": 2.657,
      "avg_visit_duration_seconds": 302
    },
    "global_rank": 1048226,
    "mail_visits": 902,
    "country_rank": 459488,
    "top_keywords": [
      {
        "name": "rocketlab merch",
        "volume": 190,
        "estimated_value": 160
      },
      {
        "name": "rocketlab merch store",
        "volume": 160,
        "estimated_value": 150
      },
      {
        "name": "rocket lab merchandise",
        "volume": 130,
        "estimated_value": 120
      },
      {
        "name": "rocketlab shop",
        "volume": 120,
        "estimated_value": 110
      },
      {
        "name": "rocketlab patches",
        "volume": 180,
        "estimated_value": 90
      }
    ],
    "traffic_band": "emerging",
    "category_rank": 1091,
    "direct_visits": 8998,
    "search_visits": 5219,
    "small_website": false,
    "snapshot_date": "2026-07-01T00:00:00+00:00",
    "social_visits": 171,
    "top_countries": {
      "DE": 0.051,
      "JP": 0.015,
      "KR": 0.023,
      "NZ": 0.072,
      "US": 0.818
    },
    "website_title": "Rocket Lab | The Space Company | Rocket Lab",
    "brand_strength": "moderate",
    "change_3mo_pct": -15.2,
    "change_mom_pct": -4.2,
    "referral_visits": 2731,
    "traffic_sources": {
      "mail": 0.037,
      "paid": 0,
      "direct": 0.369,
      "search": 0.214,
      "social": 0.007,
      "referral": 0.112
    },
    "ai_traffic_level": "none",
    "ai_traffic_detail": "None AI traffic at 0% (~0 visits).",
    "geo_concentration": "highly_concentrated",
    "referral_strength": "moderate",
    "search_dependency": "low",
    "consecutive_months": 3,
    "engagement_quality": "moderate",
    "brand_keyword_ratio": "1/5",
    "website_description": "The end-to-end space company delivering reliable launch services, spacecraft, satellite components.",
    "country_rank_country": "US",
    "digital_health_label": "fair",
    "digital_health_score": 49,
    "social_traffic_level": "low",
    "brand_strength_detail": "Moderate brand recognition with 37% direct traffic. Brand keyword ratio: 1/5.",
    "digital_health_detail": "Score 49: Engagement 69/100 (25%), Volume 50/100 (20%), Brand 74/100 (15%), Diversification 60/100 (15%), Rank 10/100 (15%), AI Readiness 0/100 (10%).",
    "social_traffic_detail": "Low social traffic at 1% of total visits (~171 visits).",
    "engagement_quality_score": 69,
    "geo_concentration_detail": "Highly concentrated traffic: US (82%), NZ (7%), DE (5%).",
    "referral_strength_detail": "Moderate referral strength at 11% of traffic (~2,731 visits).",
    "search_dependency_detail": "Low search dependency at 21% of total traffic.",
    "engagement_quality_detail": "Moderate engagement (69/100) with 40% bounce rate, 2.7 pages per visit, and 302-second average duration."
  }
}

curl https://signals.autobound.ai/v1/signals/196ea5e5-2ae4-4aef-9f94-b77344d50690 \
  -H "X-API-KEY: $AUTOBOUND_API_KEY"

curl -X POST https://signals.autobound.ai/v1/companies/enrich \
  -H "X-API-KEY: $AUTOBOUND_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{"domain":"rocketlabusa.com","limit":20}'