Organic sales in the Latin America region fell significantly from $148 million to $130 million year-over-year. This sharp decline suggests market penetration issues, competitive losses, or macroeconomic headwinds, likely prompting a review of regional strategy and technology investments to reverse the negative trend.
Filing excerpt
The following is a reconciliation of reported sales to organic sales by geographic region (in millions): Three Months Ended December 31, 2025... Organic Sales... Latin America... $130... Three Months Ended December 31, 2024... Reported Sales... Latin America... $148
What this signalsFilings often name leadership changes, deals and spending plans.
Regions named
sec-10qbookingsDeclineGet every 10-Q signal for Rockwell Automation and the companies you sell to, in the tools you already use.
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This page shows a preview. The full sec-10q record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.
Company
linkedin_urlValue in the APIindustriesValue in the APIemployee_count_lowValue in the APIemployee_count_highValue in the APIrevenueValue in the APIdescriptionValue in the APISignal
signal_nameValue in the APIassociationValue in the APIGET /v1/signals/a60fcc6c-89a9-45ce-a741-7082f0e4c8a5 returns this record as JSON. POST /v1/companies/enrich returns every signal for rockwellautomation.com.
{
"signal_id": "a60fcc6c-89a9-45ce-a741-7082f0e4c8a5",
"signal_type": "sec-10q",
"signal_subtype": "bookingsDecline",
"detected_at": "2026-02-10T08:21:50.806+00:00",
"company": {
"name": "Rockwell Automation",
"domain": "rockwellautomation.com"
},
"data": {
"detail": "Organic sales in the Latin America region fell significantly from $148 million to $130 million year-over-year. This sharp decline suggests market penetration issues, competitive losses, or macroeconomic headwinds, likely prompting a review of regional strategy and technology investments to reverse the negative trend.",
"metrics": {
"pct": -0.1216,
"timeframe": "current_quarter",
"pct_context": "Year-over-year decline in Latin America organic sales.",
"dollar_context": "Latin America organic sales for the three months ended Dec 31, 2025, down from $148M in the prior year period.",
"dollar_millions": 130
},
"summary": "Latin America organic sales dropped 12.2% YoY to $130M",
"excerpts": "The following is a reconciliation of reported sales to organic sales by geographic region (in millions): Three Months Ended December 31, 2025... Organic Sales... Latin America... $130... Three Months Ended December 31, 2024... Reported Sales... Latin America... $148",
"relevance": 0.8,
"sentiment": "negative",
"confidence": "high",
"source_url": "https://www.sec.gov/Archives/edgar/data/1024478/000102447826000005/rok-20251231.htm",
"filing_date": "2026-02-05",
"filing_year": 2026,
"fiscal_year": 0,
"fiscal_year_end": "12/31",
"sales_relevance": "Sales effectiveness tools",
"signal_category": "revenue",
"regions_mentioned": [
"Latin America"
]
}
}
curl https://signals.autobound.ai/v1/signals/a60fcc6c-89a9-45ce-a741-7082f0e4c8a5 \
-H "X-API-KEY: $AUTOBOUND_API_KEY"curl -X POST https://signals.autobound.ai/v1/companies/enrich \
-H "X-API-KEY: $AUTOBOUND_API_KEY" \
-H "Content-Type: application/json" \
-d '{"domain":"rockwellautomation.com","limit":20}'Long text fields are shortened on this page.
Looking up one signal by its id is free. Enrich costs 2 credits per signal returned; a call with no results is free.