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Rockwell AutomationNew customer

Rockwell Automation Announces Arriyadh Roaster Selects Plex Smart Manufacturing Platform to Strengthen Visibility, Flexibility and Growth Across Its Growing Coffee Operations

What happened

Arriyadh Roaster, Saudi Arabia's largest specialty coffee roaster, has selected Rockwell Automation's Plex Smart Manufacturing Platform to enhance visibility, efficiency, and agility across its operations.

Source

Article excerpt

Highlighted: the sentence this signal was extracted from

Saudi Arabia's leading coffee producer adopts Plex to gain real‑time insight, streamline shop‑floor processes, and support scalable production for new product lines. DAMMAM, Saudi Arabia, Aug. 3, 2026 /PRNewswire/ -- Rockwell Automation, the world's largest company dedicated to industrial automation and digital transformation, today announced that Arriyadh Roaster, the Kingdom of Saudi Arabia's largest specialty coffee roaster and a major supplier to leading coffee chains nationwide, has selected the Plex Smart Manufacturing Platform ™ to enhance visibility, efficiency and agility across its operations. As a fast‑growing producer of roasted coffee beans and innovative coffee‑related products, Arriyadh Roaster required a modern, cloud‑based manufacturing execution solution capable of providing real‑time insight into production, improving coordination across the shop floor, and supporting the company's continuous expansion. With new products and manufacturing lines added regularly, the business required a robust digital foundation to maintain consistency, traceability and operational control as demand accelerates. "Arriyadh Roaster is an ideal example of a strategic Saudi manufacturer investing in the right digital backbone for long‑term growth," said Tom Forster, regional vice president, enterprise software sales, EMEA, Rockwell Automation. "One of the key reasons they...

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Extracted by Autobound

From the Signal API record
Event
New customer

What this signalsA new customer often means more work to staff, deliver and support.

Product
Plex Smart Manufacturing Platform
Takes effect
Aug 3, 2026
Location
Dammam, Eastern Province, Saudi Arabia

Companies

  • Arriyadh RoasterClientarriyadhroaster.com

More new customer signals at other companies

The full record

From the Signal API record

Topics and mentions

Product tags

  • general technology
  • online technology

Extraction

Confidence
95%
Detected
Aug 3, 2026
signal_type
news
signal_subtype
signs_new_client

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The API returns more than this page shows

This page shows a preview. The full news record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
Show the full JSONThe record on this page and the API request

GET /v1/signals/936109d5-9a10-72d2-f458-93502accbd6e returns this record as JSON. POST /v1/companies/enrich returns every signal for rockwellautomation.com.

{
  "signal_id": "936109d5-9a10-72d2-f458-93502accbd6e",
  "signal_type": "news",
  "signal_subtype": "signs_new_client",
  "detected_at": "2026-08-03T04:00:00+00:00",
  "company": {
    "name": "Rockwell Automation",
    "domain": "rockwellautomation.com"
  },
  "data": {
    "url": "https://www.prnewswire.com/news-releases/rockwell-automation-announces-arriyadh-roaster-selects-plex-smart-manufacturing-platform-to-strengthen-visibility-flexibility-and-growth-across-its-growing-coffee-operations-302836538.html",
    "title": "Rockwell Automation Announces Arriyadh Roaster Selects Plex Smart Manufacturing Platform to Strengthen Visibility, Flexibility and Growth Across Its Growing Coffee Operations",
    "excerpt": "Saudi Arabia's leading coffee producer adopts Plex to gain real‑time insight, streamline shop‑floor processes, and support scalable production for new product lines. DAMMAM, Saudi Arabia , Aug. 3, 2026 /PRNewswire/ -- Rockwell Automation, the world's largest company dedicated to industrial automation and digital transformation, today announced that Arriyadh Roaster, the Kingdom of Saudi Arabia's largest specialty coffee roaster and a major supplier to leading coffee chains nationwide, has selected the Plex Smart Manufacturing Platform ™ to enhance visibility, efficiency and agility across its operations. As a fast‑growing producer of roasted coffee beans and innovative coffee‑related products, Arriyadh Roaster required a modern, cloud‑based manufacturing execution solution capable of providing real‑time insight into production, improving coordination across the shop floor, and supporting the company's continuous expansion. With new products and manufacturing lines added regularly, the business required a robust digital foundation to maintain consistency, traceability and operational control as demand accelerates. \"Arriyadh Roaster is an ideal example of a strategic Saudi manufacturer investing in the right digital backbone for long‑term growth,\" said Tom Forster, regional vice president, enterprise software sales, EMEA, Rockwell Automation. \"One of the key reasons they...",
    "product": "Plex Smart Manufacturing Platform",
    "summary": "Arriyadh Roaster, Saudi Arabia's largest specialty coffee roaster, has selected Rockwell Automation's Plex Smart Manufacturing Platform to enhance visibility, efficiency, and agility across its operations.",
    "location": "Dammam, Saudi Arabia",
    "planning": false,
    "image_url": "https://mmx.prnewswire.com/media/MS1408478/Rockwell-Automation-Logo.jpg?id=OA2779477&p=facebook",
    "confidence": 0.95,
    "product_data": {
      "name": "Plex Smart Manufacturing Platform",
      "full_text": "Plex Smart Manufacturing Platform ™",
      "fuzzy_match": false
    },
    "product_tags": [
      "general_technology",
      "online_technology"
    ],
    "published_at": "2026-08-03T04:00:00Z",
    "location_data": [
      {
        "city": "Dammam",
        "state": "Eastern Province",
        "region": "Western Asia",
        "country": "Saudi Arabia",
        "continent": "Asia",
        "fuzzy_match": false
      }
    ],
    "effective_date": "2026-08-03",
    "article_sentence": "Rockwell Automation, the world's largest company dedicated to industrial automation and digital transformation, today announced that Arriyadh Roaster, the Kingdom of Saudi Arabia's largest specialty coffee roaster and a major supplier to leading coffee chains nationwide, has selected the Plex Smart Manufacturing Platform ™ to enhance visibility, efficiency and agility across its operations.",
    "related_company_name": "Arriyadh Roaster",
    "related_company_domain": "arriyadhroaster.com"
  }
}

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