Roku Unveils New TV Home Screen for the Next Era of Streaming
Article excerpt
Highlighted: the sentence this signal was extracted from
SAN JOSE, Calif.--(BUSINESS WIRE)--May 27, 2026-- Today, Roku unveiled a new Home Screen that introduces a more dynamic, smarter experience and will reach over 100 million streaming households soon. With more relevant recommendations and faster pathways to content, the new Roku Home Screen reduces friction, maintains Roku's signature simplicity, and helps viewers find their next favorite show with ease. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260527563154/en/ Today's advancements mark the first significant update of the Roku Home Screen in over a decade. Guided by deep behavioral insights and viewer input, this update ensures every change is grounded in what users actually do, need, and value. Today's advancements mark the first significant update of the Roku Home Screen in over a decade. Guided by deep behavioral insights and viewer input, this update ensures every change is grounded in what users actually do, need, and value. The new personalized Home Screen tackles the biggest challenges in streaming, while offering a tailored, content-forward way to start watching. "When we set out to rethink the Home Screen, we knew we should listen to the people who use it every day. So we talked to the viewers, we tested extensively, and we pushed until the design and the data lined up for a meaningful update," said...
Keep reading with a free account
The rest of this article, and every signal for Roku, is in your free account.
