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S&P GlobalTraffic snapshot

spglobal.com received 3M monthly visits with traffic from 5 countries.

What happened

Emerging AI traffic at 2.1% (~58,916 visits). Top: chatgpt.com (80%), gemini.google.com (12%), perplexity.ai (5%), claude.ai (0%).

Extracted by Autobound

From the Signal API record
Signal
Traffic snapshot

What this signalsTraffic trends often track demand, marketing spend and growth.

Monthly visits
2,867,178
Month over month
+0.2%
3-month change
-0.6%
Global rank
18,746
Top country
US (38%)
Trend
Fluctuating

Latest signals at other companies

The full record

From the Signal API record

Numbers

Country rank
10,629
Category rank
107
Change, 3 months
-0.6%
Change, month over month
+0.2%
Digital health score
74

Details

Measured month
Aug 2026
Category
finance/investing
Mail visits
51,609
Traffic band
Established
Direct visits
1,204,215
Search visits
937,567
Small website
No
Snapshot date
Aug 1, 2026
Social visits
249,444
Website title
Essential Intelligence
Brand strength
Strong
Referral visits
292,452
AI traffic level
Emerging
AI traffic detail
Emerging AI traffic at 2.1% (~58,916 visits). Top: chatgpt.com (80%), gemini.google.com (12%), perplexity.ai (5%), claude.ai (0%).
Geo concentration
Moderately concentrated
Referral strength
Moderate
Search dependency
Low
Consecutive months
1
Brand keyword ratio
2/5
Website description
We provide Essential Intelligence: a combination of the right data, connected technologies and experts to enable our customers to make decisions with conviction.
Country rank country
US
Digital health label
Good
Brand strength detail
Strong brand recognition with 42% direct traffic. Brand keyword ratio: 2/5.
Digital health detail
Score 74: Engagement 64/100 (25%), Volume 100/100 (20%), Brand 84/100 (15%), Diversification 80/100 (15%), Rank 75/100 (15%), AI Readiness 21/100 (10%).

Extraction

Relevance
60%
Detected
Sep 11, 2026
signal_type
seo-traffic
signal_subtype
baseline

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The API returns more than this page shows

This page shows a preview. The full seo-traffic record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
Show the full JSONThe record on this page and the API request

GET /v1/signals/3814b0a0-eba5-4ceb-ba84-f4e6a8a4e84f returns this record as JSON. POST /v1/companies/enrich returns every signal for spglobal.com.

{
  "signal_id": "3814b0a0-eba5-4ceb-ba84-f4e6a8a4e84f",
  "signal_type": "seo-traffic",
  "signal_subtype": "baseline",
  "detected_at": "2026-09-11T10:25:07.285+00:00",
  "company": {
    "name": "S&P Global",
    "domain": "spglobal.com"
  },
  "data": {
    "trend": "fluctuating",
    "summary": "spglobal.com received 3M monthly visits with traffic from 5 countries.",
    "traffic": {
      "2026-06-01": 2885862,
      "2026-07-01": 2861268,
      "2026-08-01": 2867178
    },
    "category": "finance/investing",
    "relevance": 0.6,
    "ai_traffic": {
      "total_visits": 58916,
      "top_platforms": [
        {
          "name": "chatgpt.com",
          "rank": 1,
          "share": 80.462
        },
        {
          "name": "gemini.google.com",
          "rank": 2,
          "share": 11.829
        },
        {
          "name": "perplexity.ai",
          "rank": 3,
          "share": 5.007
        },
        {
          "name": "claude.ai",
          "rank": 4,
          "share": 0
        }
      ],
      "traffic_share": 0.021
    },
    "engagement": {
      "bounce_rate": 0.413,
      "pages_per_visit": 3.802,
      "avg_visit_duration_seconds": 174
    },
    "global_rank": 18746,
    "mail_visits": 51609,
    "country_rank": 10629,
    "top_keywords": [
      {
        "cpc": 2.59,
        "name": "s&p 500",
        "volume": 2441540,
        "estimated_value": 97340
      },
      {
        "cpc": 2.66,
        "name": "sp500",
        "volume": 1902110,
        "estimated_value": 32830
      },
      {
        "cpc": 0.79,
        "name": "s&p global",
        "volume": 40990,
        "estimated_value": 27890
      },
      {
        "cpc": 1.86,
        "name": "s&p",
        "volume": 170600,
        "estimated_value": 27250
      },
      {
        "cpc": 0.79,
        "name": "s&p global careers",
        "volume": 15920,
        "estimated_value": 25770
      }
    ],
    "traffic_band": "established",
    "category_rank": 107,
    "direct_visits": 1204215,
    "search_visits": 937567,
    "small_website": false,
    "snapshot_date": "2026-08-01T00:00:00+00:00",
    "social_visits": 249444,
    "top_countries": {
      "AU": 0.042,
      "CA": 0.044,
      "IN": 0.109,
      "SG": 0.063,
      "US": 0.377
    },
    "website_title": "Essential Intelligence",
    "brand_strength": "strong",
    "change_3mo_pct": -0.6,
    "change_mom_pct": 0.2,
    "referral_visits": 292452,
    "traffic_sources": {
      "mail": 0.018,
      "paid": 0,
      "direct": 0.42,
      "search": 0.327,
      "social": 0.087,
      "referral": 0.102
    },
    "ai_traffic_level": "emerging",
    "ai_traffic_detail": "Emerging AI traffic at 2.1% (~58,916 visits). Top: chatgpt.com (80%), gemini.google.com (12%), perplexity.ai (5%), claude.ai (0%).",
    "geo_concentration": "moderately_concentrated",
    "referral_strength": "moderate",
    "search_dependency": "low",
    "consecutive_months": 1,
    "engagement_quality": "moderate",
    "brand_keyword_ratio": "2/5",
    "website_description": "We provide Essential Intelligence: a combination of the right data, connected technologies and experts to enable our customers to make decisions with conviction.",
    "country_rank_country": "US",
    "digital_health_label": "good",
    "digital_health_score": 74,
    "social_traffic_level": "moderate",
    "brand_strength_detail": "Strong brand recognition with 42% direct traffic. Brand keyword ratio: 2/5.",
    "digital_health_detail": "Score 74: Engagement 64/100 (25%), Volume 100/100 (20%), Brand 84/100 (15%), Diversification 80/100 (15%), Rank 75/100 (15%), AI Readiness 21/100 (10%).",
    "social_traffic_detail": "Moderate social traffic at 9% of total visits (~249,444 visits).",
    "engagement_quality_score": 64,
    "geo_concentration_detail": "Moderately concentrated traffic: US (38%), IN (11%), SG (6%).",
    "referral_strength_detail": "Moderate referral strength at 10% of traffic (~292,452 visits).",
    "search_dependency_detail": "Low search dependency at 33% of total traffic.",
    "engagement_quality_detail": "Moderate engagement (64/100) with 41% bounce rate, 3.8 pages per visit, and 174-second average duration."
  }
}

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