spglobal.com received 3M monthly visits with traffic from 5 countries.
What happened
Emerging AI traffic at 2.1% (~58,916 visits). Top: chatgpt.com (80%), gemini.google.com (12%), perplexity.ai (5%), claude.ai (0%).
Extracted by Autobound
From the Signal API record- Signal
- Traffic snapshot
What this signalsTraffic trends often track demand, marketing spend and growth.
- Monthly visits
- 2,867,178
- Month over month
- +0.2%
- 3-month change
- -0.6%
- Global rank
- 18,746
- Top country
- US (38%)
- Trend
- Fluctuating
More from S&P Global
- RecognitionS&P Global Declares Fourth Quarter DividendRecognition
- EarningsS&P Global Schedules Third Quarter 2026 Earnings Announcement and Conference Call for Tuesday, October 27, 2026Earnings
- PatentsAmerican Express Travel Related Services Company, Inc.'s patent output is accelerating: 69 grants in the past year, 10 in the past 30 days.Patents
- LaunchS&P Global brings Credit Ratings to the S&P Global AI Data PortalLaunch
- NewsS&P Global Transforms Kaiko's Future with New AlliancesNews
- New locationS&P Global Opens Abuja Office, Eyes West Africa Petroleum Pricing HubNew location
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The full record
From the Signal API recordNumbers
- Country rank
- 10,629
- Category rank
- 107
- Change, 3 months
- -0.6%
- Change, month over month
- +0.2%
- Digital health score
- 74
Details
- Measured month
- Aug 2026
- Category
- finance/investing
- Mail visits
- 51,609
- Traffic band
- Established
- Direct visits
- 1,204,215
- Search visits
- 937,567
- Small website
- No
- Snapshot date
- Aug 1, 2026
- Social visits
- 249,444
- Website title
- Essential Intelligence
- Brand strength
- Strong
- Referral visits
- 292,452
- AI traffic level
- Emerging
- AI traffic detail
- Emerging AI traffic at 2.1% (~58,916 visits). Top: chatgpt.com (80%), gemini.google.com (12%), perplexity.ai (5%), claude.ai (0%).
- Geo concentration
- Moderately concentrated
- Referral strength
- Moderate
- Search dependency
- Low
- Consecutive months
- 1
- Brand keyword ratio
- 2/5
- Website description
- We provide Essential Intelligence: a combination of the right data, connected technologies and experts to enable our customers to make decisions with conviction.
- Country rank country
- US
- Digital health label
- Good
- Brand strength detail
- Strong brand recognition with 42% direct traffic. Brand keyword ratio: 2/5.
- Digital health detail
- Score 74: Engagement 64/100 (25%), Volume 100/100 (20%), Brand 84/100 (15%), Diversification 80/100 (15%), Rank 75/100 (15%), AI Readiness 21/100 (10%).
Extraction
- Relevance
- 60%
- Detected
- Sep 11, 2026
- signal_type
seo-traffic- signal_subtype
baseline
Use this data
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The API returns more than this page shows
This page shows a preview. The full seo-traffic record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.
Company
linkedin_urlValue in the APIindustriesValue in the APIemployee_count_lowValue in the APIemployee_count_highValue in the APIrevenueValue in the APIdescriptionValue in the API
Signal
signal_nameValue in the APIassociationValue in the API
Show the full JSONHide the full JSONThe record on this page and the API request
GET /v1/signals/3814b0a0-eba5-4ceb-ba84-f4e6a8a4e84f returns this record as JSON. POST /v1/companies/enrich returns every signal for spglobal.com.
{
"signal_id": "3814b0a0-eba5-4ceb-ba84-f4e6a8a4e84f",
"signal_type": "seo-traffic",
"signal_subtype": "baseline",
"detected_at": "2026-09-11T10:25:07.285+00:00",
"company": {
"name": "S&P Global",
"domain": "spglobal.com"
},
"data": {
"trend": "fluctuating",
"summary": "spglobal.com received 3M monthly visits with traffic from 5 countries.",
"traffic": {
"2026-06-01": 2885862,
"2026-07-01": 2861268,
"2026-08-01": 2867178
},
"category": "finance/investing",
"relevance": 0.6,
"ai_traffic": {
"total_visits": 58916,
"top_platforms": [
{
"name": "chatgpt.com",
"rank": 1,
"share": 80.462
},
{
"name": "gemini.google.com",
"rank": 2,
"share": 11.829
},
{
"name": "perplexity.ai",
"rank": 3,
"share": 5.007
},
{
"name": "claude.ai",
"rank": 4,
"share": 0
}
],
"traffic_share": 0.021
},
"engagement": {
"bounce_rate": 0.413,
"pages_per_visit": 3.802,
"avg_visit_duration_seconds": 174
},
"global_rank": 18746,
"mail_visits": 51609,
"country_rank": 10629,
"top_keywords": [
{
"cpc": 2.59,
"name": "s&p 500",
"volume": 2441540,
"estimated_value": 97340
},
{
"cpc": 2.66,
"name": "sp500",
"volume": 1902110,
"estimated_value": 32830
},
{
"cpc": 0.79,
"name": "s&p global",
"volume": 40990,
"estimated_value": 27890
},
{
"cpc": 1.86,
"name": "s&p",
"volume": 170600,
"estimated_value": 27250
},
{
"cpc": 0.79,
"name": "s&p global careers",
"volume": 15920,
"estimated_value": 25770
}
],
"traffic_band": "established",
"category_rank": 107,
"direct_visits": 1204215,
"search_visits": 937567,
"small_website": false,
"snapshot_date": "2026-08-01T00:00:00+00:00",
"social_visits": 249444,
"top_countries": {
"AU": 0.042,
"CA": 0.044,
"IN": 0.109,
"SG": 0.063,
"US": 0.377
},
"website_title": "Essential Intelligence",
"brand_strength": "strong",
"change_3mo_pct": -0.6,
"change_mom_pct": 0.2,
"referral_visits": 292452,
"traffic_sources": {
"mail": 0.018,
"paid": 0,
"direct": 0.42,
"search": 0.327,
"social": 0.087,
"referral": 0.102
},
"ai_traffic_level": "emerging",
"ai_traffic_detail": "Emerging AI traffic at 2.1% (~58,916 visits). Top: chatgpt.com (80%), gemini.google.com (12%), perplexity.ai (5%), claude.ai (0%).",
"geo_concentration": "moderately_concentrated",
"referral_strength": "moderate",
"search_dependency": "low",
"consecutive_months": 1,
"engagement_quality": "moderate",
"brand_keyword_ratio": "2/5",
"website_description": "We provide Essential Intelligence: a combination of the right data, connected technologies and experts to enable our customers to make decisions with conviction.",
"country_rank_country": "US",
"digital_health_label": "good",
"digital_health_score": 74,
"social_traffic_level": "moderate",
"brand_strength_detail": "Strong brand recognition with 42% direct traffic. Brand keyword ratio: 2/5.",
"digital_health_detail": "Score 74: Engagement 64/100 (25%), Volume 100/100 (20%), Brand 84/100 (15%), Diversification 80/100 (15%), Rank 75/100 (15%), AI Readiness 21/100 (10%).",
"social_traffic_detail": "Moderate social traffic at 9% of total visits (~249,444 visits).",
"engagement_quality_score": 64,
"geo_concentration_detail": "Moderately concentrated traffic: US (38%), IN (11%), SG (6%).",
"referral_strength_detail": "Moderate referral strength at 10% of traffic (~292,452 visits).",
"search_dependency_detail": "Low search dependency at 33% of total traffic.",
"engagement_quality_detail": "Moderate engagement (64/100) with 41% bounce rate, 3.8 pages per visit, and 174-second average duration."
}
}
curl https://signals.autobound.ai/v1/signals/3814b0a0-eba5-4ceb-ba84-f4e6a8a4e84f \
-H "X-API-KEY: $AUTOBOUND_API_KEY"curl -X POST https://signals.autobound.ai/v1/companies/enrich \
-H "X-API-KEY: $AUTOBOUND_API_KEY" \
-H "Content-Type: application/json" \
-d '{"domain":"spglobal.com","limit":20}'Long text fields are shortened on this page.
Looking up one signal by its id is free. Enrich costs 2 credits per signal returned; a call with no results is free.