spglobal.com shows sustained decline with 3 consecutive months of decreases, down 18% overall to 3M.

{
  "signal_id": "54de4c5b-a2a0-4f06-809d-ec21a0e38cf4",
  "signal_type": "seo-traffic",
  "signal_subtype": "sustainedDecline",
  "detected_at": "2026-07-16T05:07:40.499+00:00",
  "company": {
    "name": "S&P Global",
    "domain": "spglobal.com"
  },
  "data": {
    "trend": "consecutive_decline",
    "summary": "spglobal.com shows sustained decline with 3 consecutive months of decreases, down 18% overall to 3M.",
    "traffic": {
      "2026-04-01": 3537894,
      "2026-05-01": 3152694,
      "2026-06-01": 2885862
    },
    "category": "finance/investing",
    "relevance": 23.7,
    "ai_traffic": {
      "total_visits": 58381,
      "top_platforms": [
        {
          "name": "chatgpt.com",
          "rank": 1,
          "share": 69.638
        },
        {
          "name": "gemini.google.com",
          "rank": 2,
          "share": 17.606
        },
        {
          "name": "claude.ai",
          "rank": 3,
          "share": 5.291
        },
        {
          "name": "perplexity.ai",
          "rank": 4,
          "share": 0
        }
      ],
      "traffic_share": 0.02
    },
    "engagement": {
      "bounce_rate": 0.45,
      "pages_per_visit": 3.866,
      "avg_visit_duration_seconds": 157
    },
    "global_rank": 17856,
    "mail_visits": 40402,
    "country_rank": 9836,
    "top_keywords": [
      {
        "cpc": 2.52,
        "name": "s&p 500",
        "volume": 2929150,
        "estimated_value": 89430
      },
      {
        "cpc": 2.57,
        "name": "sp500",
        "volume": 2074150,
        "estimated_value": 36850
      },
      {
        "cpc": 0.87,
        "name": "s&p global",
        "volume": 38520,
        "estimated_value": 24610
      },
      {
        "cpc": 1.77,
        "name": "s&p",
        "volume": 219860,
        "estimated_value": 23650
      },
      {
        "cpc": 2.96,
        "name": "s and p 500",
        "volume": 582820,
        "estimated_value": 19660
      }
    ],
    "traffic_band": "established",
    "category_rank": 104,
    "direct_visits": 1125486,
    "search_visits": 1018709,
    "small_website": false,
    "snapshot_date": "2026-06-01T00:00:00+00:00",
    "social_visits": 285700,
    "top_countries": {
      "AU": 0.045,
      "CA": 0.046,
      "GB": 0.043,
      "IN": 0.082,
      "US": 0.382
    },
    "website_title": "Essential Intelligence",
    "brand_strength": "moderate",
    "change_3mo_pct": -18.4,
    "change_mom_pct": -8.5,
    "referral_visits": 271271,
    "traffic_sources": {
      "mail": 0.014,
      "paid": 0,
      "direct": 0.39,
      "search": 0.353,
      "social": 0.099,
      "referral": 0.094
    },
    "ai_traffic_level": "emerging",
    "ai_traffic_detail": "Emerging AI traffic at 2% (~58,381 visits). Top: chatgpt.com (70%), gemini.google.com (18%), claude.ai (5%), perplexity.ai (0%).",
    "geo_concentration": "moderately_concentrated",
    "referral_strength": "moderate",
    "search_dependency": "moderate",
    "consecutive_months": 3,
    "engagement_quality": "moderate",
    "brand_keyword_ratio": "1/5",
    "website_description": "We provide Essential Intelligence: a combination of the right data, connected technologies and experts to enable our customers to make decisions with conviction.",
    "country_rank_country": "US",
    "digital_health_label": "good",
    "digital_health_score": 72,
    "social_traffic_level": "moderate",
    "brand_strength_detail": "Moderate brand recognition with 39% direct traffic. Brand keyword ratio: 1/5.",
    "digital_health_detail": "Score 72: Engagement 61/100 (25%), Volume 100/100 (20%), Brand 78/100 (15%), Diversification 80/100 (15%), Rank 75/100 (15%), AI Readiness 20/100 (10%).",
    "social_traffic_detail": "Moderate social traffic at 10% of total visits (~285,700 visits).",
    "engagement_quality_score": 61,
    "geo_concentration_detail": "Moderately concentrated traffic: US (38%), IN (8%), CA (5%).",
    "referral_strength_detail": "Moderate referral strength at 9% of traffic (~271,271 visits).",
    "search_dependency_detail": "Moderate search dependency at 35% of total traffic.",
    "engagement_quality_detail": "Moderate engagement (61/100) with 45% bounce rate, 3.9 pages per visit, and 157-second average duration."
  }
}

curl https://signals.autobound.ai/v1/signals/54de4c5b-a2a0-4f06-809d-ec21a0e38cf4 \
  -H "X-API-KEY: $AUTOBOUND_API_KEY"

curl -X POST https://signals.autobound.ai/v1/companies/enrich \
  -H "X-API-KEY: $AUTOBOUND_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{"domain":"spglobal.com","limit":20}'