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HMRC bets up to £2.4B on Salesforce for taxpayer CRM overhaul

What happened

Salesforce has won a contract worth up to £2.4 billion from the UK's HM Revenue & Customs (HMRC) to provide CRM software and related services for at least ten years.

Source

Article excerpt

Highlighted: the sentence this signal was extracted from

public sector Ten-year deal covers customer records, case management, portals, analytics, and AI, with extensions possible to 2041 Salesforce has won a contract worth up to £2.4 billion including VAT to provide the UK tax collector with CRM software and related services for at least ten years. HM Revenue & Customs (HMRC) selected Salesforce to supply a software-as-a-service CRM platform and related capabilities including customer and case management, marketing campaigns, messaging, reporting, analytics, and AI. Additional functions, including identity verification, fraud detection, and data integration, may be supplied by third parties. The contract runs until September 2036, with extensions of up to five years potentially taking it to 2041. The contract award notice says HMRC received two final bids. Salesforce beat Pegasystems, better known as Pega, whose platform also combines low-code development, automation, and AI. HMRC initially estimated the procurement at £1 billion during preliminary market engagement in April 2025. The subsequent tender put its potential 15-year value at £2 billion excluding VAT, or £2.4 billion including it. That notice said the new CRM system would need to "seamlessly integrate with [the] updated customer service platforms, including the future Contact Centre as a Service (CCaaS) … directly enhancing taxpayer interactions, streamlining services...

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Extracted by Autobound

From the Signal API record
Event
New customer

What this signalsA new customer often means more work to staff, deliver and support.

Location
United Kingdom

Companies

  • HM Revenue & CustomsClientgov.uk

More new customer signals at other companies

The full record

From the Signal API record

Extraction

Confidence
95%
Detected
Sep 29, 2026
signal_type
news
signal_subtype
signs_new_client

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The API returns more than this page shows

This page shows a preview. The full news record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
Show the full JSONThe record on this page and the API request

GET /v1/signals/06ebd88e-1d76-4563-fef6-5a7ed8abc87e returns this record as JSON. POST /v1/companies/enrich returns every signal for salesforce.com.

{
  "signal_id": "06ebd88e-1d76-4563-fef6-5a7ed8abc87e",
  "signal_type": "news",
  "signal_subtype": "signs_new_client",
  "detected_at": "2026-09-29T08:30:00+00:00",
  "company": {
    "name": "Salesforce",
    "domain": "salesforce.com"
  },
  "data": {
    "url": "https://www.theregister.com/public-sector/2026/09/29/hmrc-bets-up-to-24b-on-salesforce-for-taxpayer-crm-overhaul/5299389",
    "title": "HMRC bets up to £2.4B on Salesforce for taxpayer CRM overhaul",
    "excerpt": "public sector Ten-year deal covers customer records, case management, portals, analytics, and AI, with extensions possible to 2041 Salesforce has won a contract worth up to £2.4 billion including VAT to provide the UK tax collector with CRM software and related services for at least ten years. HM Revenue & Customs (HMRC) selected Salesforce to supply a software-as-a-service CRM platform and related capabilities including customer and case management, marketing campaigns, messaging, reporting, analytics, and AI. Additional functions, including identity verification, fraud detection, and data integration, may be supplied by third parties. The contract runs until September 2036, with extensions of up to five years potentially taking it to 2041. The contract award notice says HMRC received two final bids. Salesforce beat Pegasystems, better known as Pega, whose platform also combines low-code development, automation, and AI. HMRC initially estimated the procurement at £1 billion during preliminary market engagement in April 2025. The subsequent tender put its potential 15-year value at £2 billion excluding VAT, or £2.4 billion including it. That notice said the new CRM system would need to \"seamlessly integrate with [the] updated customer service platforms, including the future Contact Centre as a Service (CCaaS) … directly enhancing taxpayer interactions, streamlining services...",
    "summary": "Salesforce has won a contract worth up to £2.4 billion from the UK's HM Revenue & Customs (HMRC) to provide CRM software and related services for at least ten years.",
    "location": "United Kingdom",
    "planning": false,
    "image_url": "https://image.theregister.com/5288694.jpg?imageId=5288694&x=0&y=0&cropw=100&croph=100&panox=0&panoy=0&panow=100&panoh=100&width=1200&height=683",
    "confidence": 0.95,
    "published_at": "2026-09-29T08:30:00Z",
    "location_data": [
      {
        "region": "Northern Europe",
        "country": "United Kingdom",
        "continent": "Europe",
        "fuzzy_match": false
      }
    ],
    "article_sentence": "Salesforce has won a contract worth up to £2.4 billion including VAT to provide the UK tax collector with CRM software and related services for at least ten years.",
    "related_company_name": "HM Revenue & Customs",
    "related_company_domain": "gov.uk"
  }
}

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