Sanofi partners with USA Pickleball to launch "Serve Up Protection" campaign to help protect older adults from COVID-19 with NUVAXOVID
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Sanofi and USA Pickleball are teaming up to launch "Serve Up Protection," a campaign to educate older adults about COVID-19 and NUVAXOVID (COVID-19 Vaccine, Adjuvanted), the only protein-based, non-mRNA COVID-19 vaccine approved by the US Food and Drug Administration (FDA). "Serve Up Protection" aims to reach people during the respiratory season on and off the court using multimedia education, trusted pickleball voices and fan experiences at major events, including USA Pickleball's National Championships in November in San Diego. Older adults are staying active with the help of sports such as pickleball, but age-related changes to the immune system and health conditions like chronic lung disease, cardiovascular disease and diabetes, can increase their risk of serious illness from COVID-19. Despite these risks, many adults 65 and older remain unvaccinated, driven by factors such as uncertainty about evolving health guidance and concerns about side effects. "Concerns about potential vaccine side effects can be a barrier to vaccination for older adults, who don't want disruption in their daily lives and hobbies," said Sriram Jambunathan, Head of Marketing & Commercial Strategy, US Vaccines at Sanofi. "By teaming up with USA Pickleball on 'Serve Up Protection,' we're educating older adults that NUVAXOVID can help provide powerful protection against COVID-19 with manageable...
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