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SanofiPartnership

Sanofi partners with USA Pickleball to launch "Serve Up Protection" campaign to help protect older adults from COVID-19 with NUVAXOVID

What happened

Sanofi is partnering with USA Pickleball to launch the "Serve Up Protection" campaign, aimed at educating older adults about COVID-19 and its protein-based, non-mRNA vaccine, NUVAXOVID.

Source

Article excerpt

Highlighted: the sentence this signal was extracted from

Sanofi and USA Pickleball are teaming up to launch "Serve Up Protection," a campaign to educate older adults about COVID-19 and NUVAXOVID (COVID-19 Vaccine, Adjuvanted), the only protein-based, non-mRNA COVID-19 vaccine approved by the US Food and Drug Administration (FDA). "Serve Up Protection" aims to reach people during the respiratory season on and off the court using multimedia education, trusted pickleball voices and fan experiences at major events, including USA Pickleball's National Championships in November in San Diego. Older adults are staying active with the help of sports such as pickleball, but age-related changes to the immune system and health conditions like chronic lung disease, cardiovascular disease and diabetes, can increase their risk of serious illness from COVID-19. Despite these risks, many adults 65 and older remain unvaccinated, driven by factors such as uncertainty about evolving health guidance and concerns about side effects. "Concerns about potential vaccine side effects can be a barrier to vaccination for older adults, who don't want disruption in their daily lives and hobbies," said Sriram Jambunathan, Head of Marketing & Commercial Strategy, US Vaccines at Sanofi. "By teaming up with USA Pickleball on 'Serve Up Protection,' we're educating older adults that NUVAXOVID can help provide powerful protection against COVID-19 with manageable...

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Extracted by Autobound

From the Signal API record
Event
Partnership

What this signalsA new partnership often opens integration and co-selling work.

Companies

  • USA PickleballPartnerusapickleball.org

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The full record

From the Signal API record

Extraction

Confidence
90%
Detected
Sep 10, 2026
signal_type
news
signal_subtype
partners_with

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This page shows a preview. The full news record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
Show the full JSONThe record on this page and the API request

GET /v1/signals/59658fca-53a4-3ccd-4038-fdb3765e0cb9 returns this record as JSON. POST /v1/companies/enrich returns every signal for sanofi.com.

{
  "signal_id": "59658fca-53a4-3ccd-4038-fdb3765e0cb9",
  "signal_type": "news",
  "signal_subtype": "partners_with",
  "detected_at": "2026-09-10T17:28:54+00:00",
  "company": {
    "name": "Sanofi",
    "domain": "sanofi.com"
  },
  "data": {
    "url": "https://investingnews.com/sanofi-partners-with-usa-pickleball-to-launch-serve-up-protection-campaign-to-help-protect-older-adults-from-covid-19-with-nuvaxovid/",
    "title": "Sanofi partners with USA Pickleball to launch \"Serve Up Protection\" campaign to help protect older adults from COVID-19 with NUVAXOVID - investingnews.com",
    "excerpt": "Sanofi and USA Pickleball are teaming up to launch \"Serve Up Protection,\" a campaign to educate older adults about COVID-19 and NUVAXOVID (COVID-19 Vaccine, Adjuvanted), the only protein-based, non-mRNA COVID-19 vaccine approved by the US Food and Drug Administration (FDA). \"Serve Up Protection\" aims to reach people during the respiratory season on and off the court using multimedia education, trusted pickleball voices and fan experiences at major events, including USA Pickleball's National Championships in November in San Diego. Older adults are staying active with the help of sports such as pickleball, but age-related changes to the immune system and health conditions like chronic lung disease, cardiovascular disease and diabetes, can increase their risk of serious illness from COVID-19. Despite these risks, many adults 65 and older remain unvaccinated, driven by factors such as uncertainty about evolving health guidance and concerns about side effects. \"Concerns about potential vaccine side effects can be a barrier to vaccination for older adults, who don't want disruption in their daily lives and hobbies,\" said Sriram Jambunathan , Head of Marketing & Commercial Strategy, US Vaccines at Sanofi . \"By teaming up with USA Pickleball on 'Serve Up Protection,' we're educating older adults that NUVAXOVID can help provide powerful protection against COVID-19 with manageable side...",
    "summary": "Sanofi is partnering with USA Pickleball to launch the \"Serve Up Protection\" campaign, aimed at educating older adults about COVID-19 and its protein-based, non-mRNA vaccine, NUVAXOVID.",
    "planning": true,
    "image_url": "https://investingnews.com/media-library/image.gif?id=31488145&width=1200&height=600&coordinates=15%2C0%2C16%2C0",
    "confidence": 0.9,
    "published_at": "2026-09-10T17:28:54Z",
    "article_sentence": "Sanofi and USA Pickleball are teaming up to launch \"Serve Up Protection,\" a campaign to educate older adults about COVID-19 and NUVAXOVID (COVID-19 Vaccine, Adjuvanted), the only protein-based, non-mRNA COVID-19 vaccine approved by the US Food and Drug Administration (FDA).",
    "related_company_name": "USA Pickleball",
    "related_company_domain": "usapickleball.org"
  }
}

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