sanofi.com shows sustained decline with 3 consecutive months of decreases, down 16% overall to 753K.

{
  "signal_id": "fa219449-5b18-4fcc-abf0-d332f30beb2c",
  "signal_type": "seo-traffic",
  "signal_subtype": "sustainedDecline",
  "detected_at": "2026-07-16T05:44:09.001+00:00",
  "company": {
    "name": "Sanofi",
    "domain": "sanofi.com"
  },
  "data": {
    "trend": "consecutive_decline",
    "summary": "sanofi.com shows sustained decline with 3 consecutive months of decreases, down 16% overall to 753K.",
    "traffic": {
      "2026-04-01": 892407,
      "2026-05-01": 770526,
      "2026-06-01": 752675
    },
    "category": "health/health",
    "relevance": 5.6,
    "ai_traffic": {
      "total_visits": 5941,
      "top_platforms": [
        {
          "name": "chatgpt.com",
          "rank": 1,
          "share": 57.937
        },
        {
          "name": "perplexity.ai",
          "rank": 2,
          "share": 27.634
        },
        {
          "name": "claude.ai",
          "rank": 3,
          "share": 11.132
        },
        {
          "name": "gemini.google.com",
          "rank": 4,
          "share": 0
        }
      ],
      "traffic_share": 0.009
    },
    "engagement": {
      "bounce_rate": 0.438,
      "pages_per_visit": 2.584,
      "avg_visit_duration_seconds": 110
    },
    "global_rank": 70448,
    "mail_visits": 16559,
    "country_rank": 63520,
    "top_keywords": [
      {
        "cpc": 1.17,
        "name": "sanofi",
        "volume": 91370,
        "estimated_value": 52040
      },
      {
        "cpc": 1.43,
        "name": "sanofi careers",
        "volume": 9450,
        "estimated_value": 12340
      },
      {
        "cpc": 0.3,
        "name": "sanofi recrutement",
        "volume": 1870,
        "estimated_value": 2810
      },
      {
        "cpc": 1.25,
        "name": "mysanofi",
        "volume": 5370,
        "estimated_value": 2670
      },
      {
        "cpc": 2.12,
        "name": "sanofi jobs",
        "volume": 1770,
        "estimated_value": 2360
      }
    ],
    "traffic_band": "developing",
    "category_rank": 1426,
    "direct_visits": 194943,
    "search_visits": 284511,
    "small_website": false,
    "snapshot_date": "2026-06-01T00:00:00+00:00",
    "social_visits": 93332,
    "top_countries": {
      "CA": 0.09,
      "DE": 0.051,
      "FR": 0.146,
      "IN": 0.109,
      "US": 0.218
    },
    "website_title": "Privacy & data protection",
    "brand_strength": "moderate",
    "change_3mo_pct": -15.7,
    "change_mom_pct": -2.3,
    "referral_visits": 56451,
    "traffic_sources": {
      "mail": 0.022,
      "paid": 0,
      "direct": 0.259,
      "search": 0.378,
      "social": 0.124,
      "referral": 0.075
    },
    "ai_traffic_level": "minimal",
    "ai_traffic_detail": "Minimal AI traffic at 0.9% (~5,941 visits). Top: chatgpt.com (58%), perplexity.ai (28%), claude.ai (11%), gemini.google.com (0%).",
    "geo_concentration": "diversified",
    "referral_strength": "moderate",
    "search_dependency": "moderate",
    "consecutive_months": 3,
    "engagement_quality": "moderate",
    "brand_keyword_ratio": "5/5",
    "website_description": "Sanofi is a research & development-driven, AI-powered healthcare biopharma company committed to improving lives through innovative medicines & vaccines.",
    "country_rank_country": "US",
    "digital_health_label": "good",
    "digital_health_score": 58,
    "social_traffic_level": "moderate",
    "brand_strength_detail": "Moderate brand recognition with 26% direct traffic. Brand keyword ratio: 5/5.",
    "digital_health_detail": "Score 58: Engagement 46/100 (25%), Volume 75/100 (20%), Brand 52/100 (15%), Diversification 80/100 (15%), Rank 75/100 (15%), AI Readiness 9/100 (10%).",
    "social_traffic_detail": "Moderate social traffic at 12% of total visits (~93,332 visits).",
    "engagement_quality_score": 46,
    "geo_concentration_detail": "Diversified traffic: US (22%), FR (15%), IN (11%).",
    "referral_strength_detail": "Moderate referral strength at 8% of traffic (~56,451 visits).",
    "search_dependency_detail": "Moderate search dependency at 38% of total traffic.",
    "engagement_quality_detail": "Moderate engagement (46/100) with 44% bounce rate, 2.6 pages per visit, and 110-second average duration."
  }
}

curl https://signals.autobound.ai/v1/signals/fa219449-5b18-4fcc-abf0-d332f30beb2c \
  -H "X-API-KEY: $AUTOBOUND_API_KEY"

curl -X POST https://signals.autobound.ai/v1/companies/enrich \
  -H "X-API-KEY: $AUTOBOUND_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{"domain":"sanofi.com","limit":20}'