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SBA CommunicationsTraffic decline

sbasite.com traffic declined 2% to 30K monthly visits.

Extracted by Autobound

From the Signal API record
Signal
Traffic decline

What this signalsTraffic trends often track demand, marketing spend and growth.

Monthly visits
29,945
Month over month
-2.1%
3-month change
+11.9%
Global rank
604,811
Top country
NI (28%)
Trend
Fluctuating

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The full record

From the Signal API record

Numbers

Change, 3 months
+11.9%
Change, month over month
-2.1%
Digital health score
55

Details

Measured month
Feb 2026
Category
finance/financial_planning_and_management
Mail visits
175
Traffic band
Emerging
Direct visits
47,737
Search visits
27,316
Snapshot date
Feb 1, 2026
Social visits
3,578
Brand strength
Strong
Referral visits
7,156
AI traffic detail
No AI traffic data available.
Geo concentration
Moderately concentrated
Referral strength
Moderate
Search dependency
Low
Consecutive months
1
Brand keyword ratio
0/0
Digital health label
Good
Social traffic level
Low
Brand strength detail
Strong brand recognition with 55% direct traffic. Brand keyword ratio: 0/0.
Digital health detail
Score 55: Engagement 69/100 (25%), Volume 50/100 (20%), Brand 100/100 (15%), Diversification 60/100 (15%), Rank 25/100 (15%), AI Readiness 0/100 (10%).
Social traffic detail
Low social traffic at 4% of total visits (~3,578 visits).
Engagement quality score
69
Geo concentration detail
Moderately concentrated traffic: NI (28%), US (22%), BR (10%).
Referral strength detail
Moderate referral strength at 8% of traffic (~7,156 visits).

Extraction

Detected
Mar 25, 2026
signal_type
seo-traffic
signal_subtype
trafficDecline

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The API returns more than this page shows

This page shows a preview. The full seo-traffic record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
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Show the full JSONThe record on this page and the API request

GET /v1/signals/1a1b89e0-0489-4868-ab2b-4ccacb8cb585 returns this record as JSON. POST /v1/companies/enrich returns every signal for sbasite.com.

{
  "signal_id": "1a1b89e0-0489-4868-ab2b-4ccacb8cb585",
  "signal_type": "seo-traffic",
  "signal_subtype": "trafficDecline",
  "detected_at": "2026-03-25T03:50:32.933+00:00",
  "company": {
    "name": "SBA Communications",
    "domain": "sbasite.com"
  },
  "data": {
    "trend": "fluctuating",
    "summary": "sbasite.com traffic declined 2% to 30K monthly visits.",
    "traffic": {
      "2025-12-01": 26750,
      "2026-01-01": 30575,
      "2026-02-01": 29945
    },
    "category": "finance/financial_planning_and_management",
    "relevance": 4.1,
    "engagement": {
      "bounce_rate": 0.394,
      "pages_per_visit": 6.25,
      "avg_visit_duration_seconds": 119
    },
    "global_rank": 604811,
    "mail_visits": 175,
    "traffic_band": "emerging",
    "direct_visits": 47737,
    "search_visits": 27316,
    "snapshot_date": "2026-02-01",
    "social_visits": 3578,
    "top_countries": {
      "BR": 0.104,
      "CR": 0.084,
      "GT": 0.097,
      "NI": 0.277,
      "US": 0.215
    },
    "brand_strength": "strong",
    "change_3mo_pct": 11.9,
    "change_mom_pct": -2.1,
    "referral_visits": 7156,
    "traffic_sources": {
      "mail": 0.002,
      "paid": 0.012,
      "direct": 0.547,
      "search": 0.313,
      "social": 0.041,
      "referral": 0.082
    },
    "ai_traffic_level": "none",
    "ai_traffic_detail": "No AI traffic data available.",
    "geo_concentration": "moderately_concentrated",
    "referral_strength": "moderate",
    "search_dependency": "low",
    "consecutive_months": 1,
    "engagement_quality": "moderate",
    "brand_keyword_ratio": "0/0",
    "digital_health_label": "good",
    "digital_health_score": 55,
    "social_traffic_level": "low",
    "brand_strength_detail": "Strong brand recognition with 55% direct traffic. Brand keyword ratio: 0/0.",
    "digital_health_detail": "Score 55: Engagement 69/100 (25%), Volume 50/100 (20%), Brand 100/100 (15%), Diversification 60/100 (15%), Rank 25/100 (15%), AI Readiness 0/100 (10%).",
    "social_traffic_detail": "Low social traffic at 4% of total visits (~3,578 visits).",
    "engagement_quality_score": 69,
    "geo_concentration_detail": "Moderately concentrated traffic: NI (28%), US (22%), BR (10%).",
    "referral_strength_detail": "Moderate referral strength at 8% of traffic (~7,156 visits).",
    "search_dependency_detail": "Low search dependency at 31% of total traffic.",
    "engagement_quality_detail": "Moderate engagement (69/100) with 39% bounce rate, 6.3 pages per visit, and 119-second average duration."
  }
}

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