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Simon PropertyTraffic surge

simon.com traffic surged 26% to 9M monthly visits.

What happened

Minimal AI traffic at 0.3% (~26,896 visits). Top: chatgpt.com (97%), copilot.microsoft.com (2%), perplexity.ai (1%).

Extracted by Autobound

From the Signal API record
Signal
Traffic surge

What this signalsTraffic trends often track demand, marketing spend and growth.

Monthly visits
9,148,515
Month over month
+25.9%
3-month change
+31.1%
Global rank
5,268
Top country
US (84%)
Trend
Consecutive growth

Latest signals at other companies

The full record

From the Signal API record

Numbers

Country rank
1,120
Category rank
67
Change, 3 months
+31.1%
Change, month over month
+25.9%
Digital health score
68

Details

Measured month
May 2026
Category
lifestyle/fashion_and_apparel
Mail visits
228,713
Traffic band
Established
Direct visits
1,994,376
Search visits
4,546,812
Small website
No
Snapshot date
May 1, 2026
Social visits
219,564
Website title
SIMON® - Shopping, Dining & Entertainment Destinations Near You.
Brand strength
Moderate
Referral visits
631,248
AI traffic level
Minimal
AI traffic detail
Minimal AI traffic at 0.3% (~26,896 visits). Top: chatgpt.com (97%), copilot.microsoft.com (2%), perplexity.ai (1%).
Geo concentration
Highly concentrated
Consecutive months
3
Engagement quality
High
Brand keyword ratio
1/5
Website description
Touch, try, buy your favorite fashion discoveries at a Simon Malls, Simon Mills or Simon Premium Outlets near you.
Country rank country
US
Digital health label
Good
Social traffic level
Low
Brand strength detail
Moderate brand recognition with 22% direct traffic. Brand keyword ratio: 1/5.
Digital health detail
Score 68: Engagement 70/100 (25%), Volume 100/100 (20%), Brand 44/100 (15%), Diversification 60/100 (15%), Rank 100/100 (15%), AI Readiness 3/100 (10%).

Extraction

Detected
Jun 22, 2026
signal_type
seo-traffic
signal_subtype
trafficSurge

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The API returns more than this page shows

This page shows a preview. The full seo-traffic record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
Show the full JSONThe record on this page and the API request

GET /v1/signals/6efb03cd-0942-4b95-9c26-7b44a15e4d31 returns this record as JSON. POST /v1/companies/enrich returns every signal for simon.com.

{
  "signal_id": "6efb03cd-0942-4b95-9c26-7b44a15e4d31",
  "signal_type": "seo-traffic",
  "signal_subtype": "trafficSurge",
  "detected_at": "2026-06-22T07:31:19.892+00:00",
  "company": {
    "name": "Simon Property",
    "domain": "simon.com"
  },
  "data": {
    "trend": "consecutive_growth",
    "summary": "simon.com traffic surged 26% to 9M monthly visits.",
    "traffic": {
      "2026-03-01": 6976966,
      "2026-04-01": 7266139,
      "2026-05-01": 9148515
    },
    "category": "lifestyle/fashion_and_apparel",
    "relevance": 70,
    "ai_traffic": {
      "total_visits": 26896,
      "top_platforms": [
        {
          "name": "chatgpt.com",
          "rank": 1,
          "share": 96.939
        },
        {
          "name": "copilot.microsoft.com",
          "rank": 2,
          "share": 2.293
        },
        {
          "name": "perplexity.ai",
          "rank": 3,
          "share": 0.768
        }
      ],
      "traffic_share": 0.003
    },
    "engagement": {
      "bounce_rate": 0.455,
      "pages_per_visit": 4.553,
      "avg_visit_duration_seconds": 190
    },
    "global_rank": 5268,
    "mail_visits": 228713,
    "country_rank": 1120,
    "top_keywords": [
      {
        "cpc": 0.45,
        "name": "windsor",
        "volume": 305380,
        "estimated_value": 69040
      },
      {
        "cpc": 0.51,
        "name": "mall near me",
        "volume": 23570,
        "estimated_value": 27880
      },
      {
        "cpc": 4.1,
        "name": "king of prussia mall",
        "volume": 19180,
        "estimated_value": 27690
      },
      {
        "cpc": 0.17,
        "name": "shop simon",
        "volume": 15430,
        "estimated_value": 24050
      },
      {
        "cpc": 1.51,
        "name": "great mall",
        "volume": 12580,
        "estimated_value": 23370
      }
    ],
    "traffic_band": "established",
    "category_rank": 67,
    "direct_visits": 1994376,
    "search_visits": 4546812,
    "small_website": false,
    "snapshot_date": "2026-05-01T00:00:00+00:00",
    "social_visits": 219564,
    "top_countries": {
      "CA": 0.01,
      "CO": 0.017,
      "EC": 0.028,
      "MX": 0.007,
      "US": 0.839
    },
    "website_title": "SIMON® - Shopping, Dining & Entertainment Destinations Near You.",
    "brand_strength": "moderate",
    "change_3mo_pct": 31.1,
    "change_mom_pct": 25.9,
    "referral_visits": 631248,
    "traffic_sources": {
      "mail": 0.025,
      "paid": 0,
      "direct": 0.218,
      "search": 0.497,
      "social": 0.024,
      "referral": 0.069
    },
    "ai_traffic_level": "minimal",
    "ai_traffic_detail": "Minimal AI traffic at 0.3% (~26,896 visits). Top: chatgpt.com (97%), copilot.microsoft.com (2%), perplexity.ai (1%).",
    "geo_concentration": "highly_concentrated",
    "referral_strength": "moderate",
    "search_dependency": "moderate",
    "consecutive_months": 3,
    "engagement_quality": "high",
    "brand_keyword_ratio": "1/5",
    "website_description": "Touch, try, buy your favorite fashion discoveries at a Simon Malls, Simon Mills or Simon Premium Outlets near you.",
    "country_rank_country": "US",
    "digital_health_label": "good",
    "digital_health_score": 68,
    "social_traffic_level": "low",
    "brand_strength_detail": "Moderate brand recognition with 22% direct traffic. Brand keyword ratio: 1/5.",
    "digital_health_detail": "Score 68: Engagement 70/100 (25%), Volume 100/100 (20%), Brand 44/100 (15%), Diversification 60/100 (15%), Rank 100/100 (15%), AI Readiness 3/100 (10%).",
    "social_traffic_detail": "Low social traffic at 2% of total visits (~219,564 visits).",
    "engagement_quality_score": 70,
    "geo_concentration_detail": "Highly concentrated traffic: US (84%), EC (3%), CO (2%).",
    "referral_strength_detail": "Moderate referral strength at 7% of traffic (~631,248 visits).",
    "search_dependency_detail": "Moderate search dependency at 50% of total traffic.",
    "engagement_quality_detail": "High engagement (70/100) with 46% bounce rate, 4.6 pages per visit, and 190-second average duration."
  }
}

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