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SLBSustained decline

slb.com shows sustained decline with 3 consecutive months of decreases, down 26% overall to 1M.

What happened

Minimal AI traffic at 0.9% (~7,357 visits). Top: chatgpt.com (90%), perplexity.ai (8%), gemini.google.com (2%).

Extracted by Autobound

From the Signal API record
Signal
Sustained decline

What this signalsTraffic trends often track demand, marketing spend and growth.

Monthly visits
1,025,141
Month over month
-12%
3-month change
-25.7%
Global rank
41,361
Top country
US (34%)
Trend
Consecutive decline

Latest signals at other companies

The full record

From the Signal API record

Numbers

Country rank
31,074
Category rank
96
Change, 3 months
-25.7%
Change, month over month
-12%
Digital health score
77

Details

Measured month
May 2026
Category
heavy_industry_and_engineering/energy_industry
Mail visits
38,955
Traffic band
Established
Direct visits
374,176
Search visits
249,109
Small website
No
Snapshot date
May 1, 2026
Social visits
233,732
Website title
Insights from across the energy sector | SLB
Brand strength
Moderate
Referral visits
106,615
AI traffic level
Minimal
AI traffic detail
Minimal AI traffic at 0.9% (~7,357 visits). Top: chatgpt.com (90%), perplexity.ai (8%), gemini.google.com (2%).
Geo concentration
Moderately concentrated
Search dependency
Low
Consecutive months
3
Engagement quality
High
Brand keyword ratio
4/5
Website description
How do we do things better, quicker, and cleaner? Thought leaders from around the world share their visions and experiences.
Country rank country
US
Digital health label
Excellent
Brand strength detail
Moderate brand recognition with 37% direct traffic. Brand keyword ratio: 4/5.
Digital health detail
Score 77: Engagement 86/100 (25%), Volume 100/100 (20%), Brand 73/100 (15%), Diversification 80/100 (15%), Rank 75/100 (15%), AI Readiness 9/100 (10%).

Extraction

Detected
Jun 22, 2026
signal_type
seo-traffic
signal_subtype
sustainedDecline

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The API returns more than this page shows

This page shows a preview. The full seo-traffic record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
Show the full JSONThe record on this page and the API request

GET /v1/signals/07ab5e98-dd0e-4910-8ac2-888efa1b2bb5 returns this record as JSON. POST /v1/companies/enrich returns every signal for slb.com.

{
  "signal_id": "07ab5e98-dd0e-4910-8ac2-888efa1b2bb5",
  "signal_type": "seo-traffic",
  "signal_subtype": "sustainedDecline",
  "detected_at": "2026-06-22T07:52:25.982+00:00",
  "company": {
    "name": "SLB",
    "domain": "slb.com"
  },
  "data": {
    "trend": "consecutive_decline",
    "summary": "slb.com shows sustained decline with 3 consecutive months of decreases, down 26% overall to 1M.",
    "traffic": {
      "2026-03-01": 1379311,
      "2026-04-01": 1165302,
      "2026-05-01": 1025141
    },
    "category": "heavy_industry_and_engineering/energy_industry",
    "relevance": 33.7,
    "ai_traffic": {
      "total_visits": 7357,
      "top_platforms": [
        {
          "name": "chatgpt.com",
          "rank": 1,
          "share": 90.34
        },
        {
          "name": "perplexity.ai",
          "rank": 2,
          "share": 7.922
        },
        {
          "name": "gemini.google.com",
          "rank": 3,
          "share": 1.739
        }
      ],
      "traffic_share": 0.009
    },
    "engagement": {
      "bounce_rate": 0.365,
      "pages_per_visit": 5.642,
      "avg_visit_duration_seconds": 258
    },
    "global_rank": 41361,
    "mail_visits": 38955,
    "country_rank": 31074,
    "top_keywords": [
      {
        "cpc": 0.76,
        "name": "slb",
        "volume": 52420,
        "estimated_value": 36020
      },
      {
        "cpc": 1.27,
        "name": "schlumberger",
        "volume": 24170,
        "estimated_value": 14950
      },
      {
        "cpc": 0.86,
        "name": "slb careers",
        "volume": 2020,
        "estimated_value": 2870
      },
      {
        "name": "slb internship",
        "volume": 1190,
        "estimated_value": 2330
      },
      {
        "cpc": 0.82,
        "name": "onesubsea",
        "volume": 1660,
        "estimated_value": 1530
      }
    ],
    "traffic_band": "established",
    "category_rank": 96,
    "direct_visits": 374176,
    "search_visits": 249109,
    "small_website": false,
    "snapshot_date": "2026-05-01T00:00:00+00:00",
    "social_visits": 233732,
    "top_countries": {
      "AR": 0.036,
      "ID": 0.034,
      "IN": 0.059,
      "MY": 0.075,
      "US": 0.342
    },
    "website_title": "Insights from across the energy sector | SLB",
    "brand_strength": "moderate",
    "change_3mo_pct": -25.7,
    "change_mom_pct": -12,
    "referral_visits": 106615,
    "traffic_sources": {
      "mail": 0.038,
      "paid": 0,
      "direct": 0.365,
      "search": 0.243,
      "social": 0.228,
      "referral": 0.104
    },
    "ai_traffic_level": "minimal",
    "ai_traffic_detail": "Minimal AI traffic at 0.9% (~7,357 visits). Top: chatgpt.com (90%), perplexity.ai (8%), gemini.google.com (2%).",
    "geo_concentration": "moderately_concentrated",
    "referral_strength": "moderate",
    "search_dependency": "low",
    "consecutive_months": 3,
    "engagement_quality": "high",
    "brand_keyword_ratio": "4/5",
    "website_description": "How do we do things better, quicker, and cleaner? Thought leaders from around the world share their visions and experiences.",
    "country_rank_country": "US",
    "digital_health_label": "excellent",
    "digital_health_score": 77,
    "social_traffic_level": "high",
    "brand_strength_detail": "Moderate brand recognition with 37% direct traffic. Brand keyword ratio: 4/5.",
    "digital_health_detail": "Score 77: Engagement 86/100 (25%), Volume 100/100 (20%), Brand 73/100 (15%), Diversification 80/100 (15%), Rank 75/100 (15%), AI Readiness 9/100 (10%).",
    "social_traffic_detail": "High social traffic at 23% of total visits (~233,732 visits).",
    "engagement_quality_score": 86,
    "geo_concentration_detail": "Moderately concentrated traffic: US (34%), MY (8%), IN (6%).",
    "referral_strength_detail": "Moderate referral strength at 10% of traffic (~106,615 visits).",
    "search_dependency_detail": "Low search dependency at 24% of total traffic.",
    "engagement_quality_detail": "High engagement (86/100) with 37% bounce rate, 5.6 pages per visit, and 258-second average duration."
  }
}

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