News Paper Smurfit Westrock creates store entirely from paper and cardboard.

{
  "signal_id": "3fa13b58-f68f-4bff-8478-586fc652e2c2",
  "signal_type": "news",
  "signal_subtype": "partners_with",
  "detected_at": "2026-05-27T04:07:50+00:00",
  "company": {
    "name": "Smurfit Westrock",
    "domain": "smurfitwestrock.com"
  },
  "data": {
    "url": "https://www.pulpandpapercanada.com/smurfit-westrock-creates-store-entirely-from-paper-and-cardboard",
    "title": "News Paper\nSmurfit Westrock creates store entirely from paper and cardboard.",
    "ticker": "NYSE:SW",
    "excerpt": "News Paper\nSmurfit Westrock creates store entirely from paper and cardboard.\n\nMay 27, 2026\nBy Smurfit Westrock\n\nSmurfit Westrock recently joined forces with Spanish fashion brand Ecoalf to create a retail store from 100% paper and cardboard.\n\nEcoalf, which specializes in turning materials such as plastic bottles, rejected industrial cotton and discarded fishing nets into clothing, commissioned Smurfit Westrock, to create the permanent retail store in the Gipuzkoa region of San Sebastián, Spain. It features fully recyclable kraft paper walls and corrugated furniture, all produced in Smurfit Westrock plants, and runs on electricity from renewable energy sources to further exemplify sustainability.\n\n\"We are very proud to open our first store built entirely from paper and cardboard,\" said Javier Goyeneche, founder and president of Ecoalf. \"None of this would have been possible without our partner, Smurfit Westrock.\"\n\n\"This store illustrates our joint commitment to the circular economy,\" explains Ignacio Sevillano, CEO of Smurfit Westrock for Spain, Portugal and Morocco. \"Creating it completely from natural resources demonstrates it is possible to combine functionality, sustainability and esthetics to enhance the customer experience.\"",
    "summary": "Smurfit Westrock plc partnered with Ecoalf Germany GmbH on May 27th '26.",
    "planning": false,
    "image_url": "https://www.pulpandpapercanada.com/wp-content/uploads/2026/05/Ecoalf-PR-931x642-1.jpg",
    "confidence": 0.8644,
    "published_at": "2026-05-27T04:07:50Z",
    "effective_date": "2026-05-27",
    "article_sentence": "Smurfit Westrock recently joined forces with Spanish fashion brand Ecoalf to create a retail store from 100% paper and cardboard.",
    "related_company_name": "Ecoalf Germany GmbH",
    "related_company_domain": "ecoalf.com"
  }
}

curl https://signals.autobound.ai/v1/signals/3fa13b58-f68f-4bff-8478-586fc652e2c2 \
  -H "X-API-KEY: $AUTOBOUND_API_KEY"

curl -X POST https://signals.autobound.ai/v1/companies/enrich \
  -H "X-API-KEY: $AUTOBOUND_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{"domain":"smurfitwestrock.com","limit":20}'