Smurfit Westrock partners with Coca-Cola on World Cup packaging to capture spike in consumer demand

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  "company": {
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    "url": "https://www.news-gazette.com/smurfit-westrock-partners-with-coca-cola-on-world-cup-packaging-to-capture-spike-in-consumer/article_86a32091-eb0d-559c-bdf1-64f25d14196e.html",
    "title": "Smurfit Westrock partners with Coca-Cola on World Cup packaging to capture spike in consumer demand - The News-Gazette",
    "excerpt": "Smurfit Westrock has partnered with Coca-Cola China to launch a series of innovative paper-based packaging solutions for the brand’s 2026 World Cup campaign DUBLIN & NEW YORK--(BUSINESS WIRE)--Jul 7, 2026-- Smurfit Westrock partnered with Coca-Cola China to launch a series of innovative paper-based packaging solutions for the brand’s 2026 World Cup campaign, designed to deliver standout impact across both retail and e-commerce channels. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260707387146/en/ Smurfit Westrock has partnered with Coca-Cola China to launch a series of innovative paper-based packaging solutions for the brand’s 2026 World Cup campaign The collaboration comes as global sporting events like the World Cup continue to drive significant spikes in consumer spending. Industry data shows major increases in sales of snacks and soft drinks during the 2022 World Cup 1, as viewers stocked up for at-home viewing and social gatherings. There were also significant increases in purchases of soft drinks, snacks and ready-to-eat foods at venues, bars and restaurants during the tournament, as billions of soccer fans engaged with matches worldwide. Against this backdrop, the Smurfit Westrock - Coca-Cola partnership demonstrates how sustainable packaging can play a central role in capturing these high-demand moments...",
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  -H "X-API-KEY: $AUTOBOUND_API_KEY" \
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