Snap is betting $3.5 billion on AR glasses that businesses can use as CEO Evan Spiegel sees a post-smartphone era

{
  "signal_id": "b6dbf6a1-7e9f-f80e-b62f-f5eb2d9f4fd0",
  "signal_type": "news",
  "signal_subtype": "integrates_with",
  "detected_at": "2026-09-18T19:21:10+00:00",
  "company": {
    "name": "Snap",
    "domain": "snap.com"
  },
  "data": {
    "url": "https://fortune.com/2026/09/18/snap-3-5-billion-ar-glasses-evan-spiegel/",
    "title": "Snap is betting $3.5 billion on AR glasses that businesses can use as CEO Evan Spiegel sees a post-smartphone era",
    "author": "Joshua Hong",
    "excerpt": "For more than a decade, some of the world’s biggest technology companies have spent billions trying to put computers on people’s faces - to minimal success. But Snap CEO Evan Spiegel revealed another bet on glasses in June, this time with a $2,195 pair of augmented-reality (AR) specs that he says could usher in a post-smartphone era. After nearly 20 years, the iPhone has made consumers ready to think differently about computing, he told CNBC at the time, arguing information can be displayed in a person’s vision without them needing to pull out a phone to look down at a screen. During Snap’s Q2 2026 earnings call last month, Spiegel claimed there has been a “huge amount of interest” in preorders for the new AR glasses, but gave no exact numbers. It’s not Snap’s first effort at glasses, which haven’t paid off. The company recorded $39.9 million in Spectacles inventory-related charges in Q3 2017 as it wrote down unsold inventory from its first-gen camera glasses. But Spiegel said Snap’s new Specs have features that make it desirable for businesses - with the glasses operating like “a computer, not a pair of smart glasses for taking photos.” “A large, private display makes it possible to stream content, cast a screen, open a whiteboard, or turn almost any place into a workspace,” a press release read, announcing the debut of the Snap Specs. On Wednesday, Snap announced...",
    "product": "Specs",
    "summary": "Snap will integrate Salesforce's Agentforce platform into the software for its new AR glasses, Specs.",
    "planning": true,
    "image_url": "https://fortune.com/img-assets/wp-content/uploads/2026/09/GettyImages-2295670303-e1789758749841.jpg?resize=1200,600",
    "confidence": 0.9,
    "product_data": {
      "name": "Specs",
      "full_text": "the glasses software",
      "fuzzy_match": false
    },
    "product_tags": [
      "general_technology",
      "future_tech",
      "mobile"
    ],
    "published_at": "2026-09-18T19:21:10Z",
    "article_sentence": "According to Snap, Salesforce’s Agentforce platform will be integrated into the glasses software, while Nvidia will provide AI capabilities to interpret visual environments.",
    "related_company_name": "Salesforce",
    "related_company_domain": "salesforce.com"
  }
}

curl https://signals.autobound.ai/v1/signals/b6dbf6a1-7e9f-f80e-b62f-f5eb2d9f4fd0 \
  -H "X-API-KEY: $AUTOBOUND_API_KEY"

curl -X POST https://signals.autobound.ai/v1/companies/enrich \
  -H "X-API-KEY: $AUTOBOUND_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{"domain":"snap.com","limit":20}'