Sonos cuts 3% of staff across user experience, product teams.
Article excerpt
Sonos cuts 3% of staff across user experience, product teams. The move follows an earlier round of layoffs in April Published Fri, Jun 26, 2026 · 11:24 AM * Sonos has continued to express confidence about its ongoing turnaround effort following a rocky period. PHOTO: BLOOMBERG [NEW YORK] Sonos made cuts across its user experience, product and design teams, citing a need to streamline the organisation and operate more efficiently. The move follows an earlier round of layoffs in April, when the Santa Barbara, California-based audio company eliminated numerous marketing positions in an effort to reshape that division. A Sonos spokesperson confirmed the cuts and said that they included leadership positions. The reductions, which affect 3 per cent of the company's workforce, "were about removing layers and streamlining our teams so that they can execute with greater autonomy and speed", the representative said. In a memo to employees seen by Bloomberg News, CEO Tom Conrad said the cuts were necessary to keep the brand nimble and competitive. "I want a Sonos that moves with more conviction and more velocity," he wrote. "Fewer months in conference rooms. More prototypes in our labs. More decisions made and executed. More exceptional products in the world for our customers." Shares of Sonos pared earlier losses to trade 1.6 per cent lower. The cuts to the user-experience...
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Earlier this month, Sonos began testing a redesigned version of its app that is intended to offer a more intuitive layout.