Skip to main content
SonosLaunch

Sonos Unveils New Beam Ultra Soundbar With 'True 7.1.2 Dolby Atmos'

What happened

Sonos introduced a new model of its over-ear headphones, the Sonos Ace Ultra.

Source

Article excerpt

The refreshed model with better surround sound will cost $699. After a rough couple of years and some shakeups in strategy, Sonos is back with some new products. Today, the company announced the Sonos Beam Ultra, a premium take on its mid-size soundbar. Pre-orders begin today, and the soundbar will be available beginning September 29 for a suggested retail price of $699. The second generation of the Sonos Beam soundbar came out several years ago, so the time was ripe for a new model. This version boosts the driver count from five to nine, with five tweeters (one center, two side-firing, two upward-firing) and four low-profile woofers. The addition of those upward-facing drivers means the Beam Ultra isn't just mimicking Dolby Atmos' spatial surround sound in software like the Beam; now it's more capable of delivering it. Of course, bouncing audio off the ceiling is unlikely to match the precision of standalone ceiling-mounted speakers, but it should offer an improvement on the standard Beam, which doesn't have any upward-facing drivers. Considering how much we appreciated the added boost of even the imitation spatial sound tech in our review of the last model, that's great news. It can provide the core of a home theater system thanks to easy connections with other Sonos products, including using the company's portable speakers to act as rear surrounds. The Beam Ultra is...

Keep reading with a free account

The rest of this article, and every signal for Sonos, is in your free account.

Extracted from this sentence

The company also introduced a new model of its over-ear headphones in the Sonos Ace Ultra.

Extracted by Autobound

From the Signal API record
Event
Launch

What this signalsA launch often needs new go-to-market and support spend.

Product
Sonos Ace Ultra

The full record

From the Signal API record

Details

Release type
Model

Topics and mentions

Product tags

  • audio
  • entertainment

Extraction

Confidence
90%
Detected
Sep 1, 2026
signal_type
news
signal_subtype
launches

Use this data

Get every launch signal for Sonos and the companies you sell to, in the tools you already use.

  1. Ask Claude about it

    Connect Autobound to Claude, Claude Code or Cursor with MCP. Then ask: “What changed at Sonos this week?”

  2. Send it to your own tools

    The Signal API returns launch signals for any list of companies as JSON, for your CRM, warehouse or app.

  3. Try it free

    Sign up and spend your free credits on the companies you sell to.

    Start Free1,000 free credits

The API returns more than this page shows

This page shows a preview. The full news record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
Show the full JSONThe record on this page and the API request

GET /v1/signals/4af8524b-5257-c43e-284b-8c2ba50b32d2 returns this record as JSON. POST /v1/companies/enrich returns every signal for sonos.com.

{
  "signal_id": "4af8524b-5257-c43e-284b-8c2ba50b32d2",
  "signal_type": "news",
  "signal_subtype": "launches",
  "detected_at": "2026-09-01T14:40:00+00:00",
  "company": {
    "name": "Sonos",
    "domain": "sonos.com"
  },
  "data": {
    "url": "https://www.engadget.com/2248155/sonos-unveils-new-beam-ultra-soundbar-with-true-7-1-2-dolby-atmos/",
    "title": "Sonos Unveils New Beam Ultra Soundbar With 'True 7.1.2 Dolby Atmos' - Engadget",
    "excerpt": "The refreshed model with better surround sound will cost $699. After a rough couple of years and some shakeups in strategy, Sonos is back with some new products. Today, the company announced the Sonos Beam Ultra, a premium take on its mid-size soundbar. Pre-orders begin today, and the soundbar will be available beginning September 29 for a suggested retail price of $699. The second generation of the Sonos Beam soundbar came out several years ago, so the time was ripe for a new model. This version boosts the driver count from five to nine, with five tweeters (one center, two side-firing, two upward-firing) and four low-profile woofers. The addition of those upward-facing drivers means the Beam Ultra isn't just mimicking Dolby Atmos' spatial surround sound in software like the Beam; now it's more capable of delivering it. Of course, bouncing audio off the ceiling is unlikely to match the precision of standalone ceiling-mounted speakers, but it should offer an improvement on the standard Beam, which doesn't have any upward-facing drivers. Considering how much we appreciated the added boost of even the imitation spatial sound tech in our review of the last model, that's great news. It can provide the core of a home theater system thanks to easy connections with other Sonos products, including using the company's portable speakers to act as rear surrounds. The Beam Ultra is capable...",
    "product": "Sonos Ace Ultra",
    "summary": "Sonos introduced a new model of its over-ear headphones, the Sonos Ace Ultra.",
    "planning": false,
    "image_url": "https://www.engadget.com/img/gallery/sonos-unveils-new-beam-ultra-soundbar-with-true-7-1-2-dolby-atmos/l-intro-1788210919.jpg",
    "confidence": 0.9,
    "product_data": {
      "name": "Sonos Ace Ultra",
      "full_text": "a new model of its over-ear headphones in the Sonos Ace Ultra",
      "fuzzy_match": false,
      "release_type": "model"
    },
    "product_tags": [
      "audio",
      "entertainment"
    ],
    "published_at": "2026-09-01T14:40:00Z",
    "article_sentence": "The company also introduced a new model of its over-ear headphones in the Sonos Ace Ultra."
  }
}

Long text fields are shortened on this page.

Looking up one signal by its id is free. Enrich costs 2 credits per signal returned; a call with no results is free.