Replacing a previous outsourced solution, this initiative requires direct investment in hotel partnership integrations, dynamic packaging technology, and customer service platforms to manage more complex travel itineraries and drive higher-margin revenue.
Filing excerpt
In August 2025, the Company launched Getaways, a new in-house vacation package product, replacing the outsourced product Southwest historically offered.
What this signalsFilings often name leadership changes, deals and spending plans.
sec-10kproductLaunchGet every 10-K signal for Southwest Airlines and the companies you sell to, in the tools you already use.
Connect Autobound to Claude, Claude Code or Cursor with MCP. Then ask: “What changed at Southwest Airlines this week?”
The Signal API returns 10-K signals for any list of companies as JSON, for your CRM, warehouse or app.
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This page shows a preview. The full sec-10k record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.
Company
linkedin_urlValue in the APIindustriesValue in the APIemployee_count_lowValue in the APIemployee_count_highValue in the APIrevenueValue in the APIdescriptionValue in the APISignal
signal_nameValue in the APIassociationValue in the APIGET /v1/signals/14ef3ba8-fd22-4eec-bedf-ccf0a4a83e58 returns this record as JSON. POST /v1/companies/enrich returns every signal for southwest.com.
{
"signal_id": "14ef3ba8-fd22-4eec-bedf-ccf0a4a83e58",
"signal_type": "sec-10k",
"signal_subtype": "productLaunch",
"detected_at": "2026-02-10T07:51:49.01+00:00",
"company": {
"name": "Southwest Airlines",
"domain": "southwest.com"
},
"data": {
"detail": "Replacing a previous outsourced solution, this initiative requires direct investment in hotel partnership integrations, dynamic packaging technology, and customer service platforms to manage more complex travel itineraries and drive higher-margin revenue.",
"metrics": {
"timeframe": "current_year"
},
"summary": "Launched 'Getaways by Southwest', a new in-house vacation package product in August 2025",
"excerpts": "In August 2025, the Company launched Getaways, a new in-house vacation package product, replacing the outsourced product Southwest historically offered.",
"relevance": 0.8,
"sentiment": "positive",
"confidence": "high",
"source_url": "https://www.sec.gov/Archives/edgar/data/92380/000009238026000004/luv-20251231.htm",
"filing_date": "2026-02-05",
"filing_year": 2026,
"fiscal_year_end": "12/31",
"sales_relevance": "Go-to-market support",
"signal_category": "strategic"
}
}
curl https://signals.autobound.ai/v1/signals/14ef3ba8-fd22-4eec-bedf-ccf0a4a83e58 \
-H "X-API-KEY: $AUTOBOUND_API_KEY"curl -X POST https://signals.autobound.ai/v1/companies/enrich \
-H "X-API-KEY: $AUTOBOUND_API_KEY" \
-H "Content-Type: application/json" \
-d '{"domain":"southwest.com","limit":20}'Long text fields are shortened on this page.
Looking up one signal by its id is free. Enrich costs 2 credits per signal returned; a call with no results is free.