SOUTHWEST AIRLINES INVITES BUSY AMERICANS TO ENTER AIRPLANE MODE AND RECLAIM THEIR TIME
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Southwest is turning constant pings and burnout into over 185 million reasons to take a vacation DALLAS, Oct. 5, 2026 /PRNewswire/ -- Southwest Airlines Co. (NYSE: LUV ) announces a new brand campaign today called "Enter Airplane Mode" inviting travelers to escape the daily grind as constant pings, packed calendars, and always-on routines continue to fuel real burnout. In a Southwest®-sponsored survey¹, 76% of respondents said they are experiencing burnout and 68% of respondents believe a trip is one way they can regain control of their time. With flexible policies including no change² or cancel fees³, an expansive domestic network⁴, and the best Crew in the sky⁵, Southwest has stepped in to turn daily distractions into vacations.
