southwest.com shows sustained decline with 3 consecutive months of decreases, down 15% overall to 49M.

{
  "signal_id": "dfceeab7-efb7-44d2-b350-6f77aff5ee11",
  "signal_type": "seo-traffic",
  "signal_subtype": "sustainedDecline",
  "detected_at": "2026-10-12T08:28:20.289+00:00",
  "company": {
    "name": "Southwest Airlines",
    "domain": "southwest.com"
  },
  "data": {
    "trend": "consecutive_decline",
    "summary": "southwest.com shows sustained decline with 3 consecutive months of decreases, down 15% overall to 49M.",
    "traffic": {
      "2026-07-01": 57233387,
      "2026-08-01": 53758749,
      "2026-09-01": 48675431
    },
    "category": "travel_and_tourism/air_travel",
    "relevance": 32.1,
    "ai_traffic": {
      "total_visits": 189269,
      "top_platforms": [
        {
          "name": "chatgpt.com",
          "rank": 1,
          "share": 67.47
        },
        {
          "name": "claude.ai",
          "rank": 2,
          "share": 4.404
        },
        {
          "name": "gemini.google.com",
          "rank": 3,
          "share": 2.649
        }
      ],
      "traffic_share": 0.004
    },
    "engagement": {
      "bounce_rate": 0.355,
      "pages_per_visit": 5.488,
      "avg_visit_duration_seconds": 326
    },
    "global_rank": 711,
    "mail_visits": 6133104,
    "country_rank": 167,
    "top_keywords": [
      {
        "cpc": 0.57,
        "name": "southwest",
        "volume": 1339060,
        "estimated_value": 1576270
      },
      {
        "cpc": 0.54,
        "name": "southwest airlines",
        "volume": 722160,
        "estimated_value": 1497060
      },
      {
        "cpc": 0.52,
        "name": "american airlines",
        "volume": 3235470,
        "estimated_value": 241150
      },
      {
        "cpc": 3.77,
        "name": "southwest check in",
        "volume": 31100,
        "estimated_value": 115760
      },
      {
        "cpc": 0.82,
        "name": "southwest flight status",
        "volume": 22470,
        "estimated_value": 108250
      }
    ],
    "traffic_band": "major",
    "category_rank": 2,
    "direct_visits": 18301962,
    "search_visits": 17912559,
    "small_website": false,
    "snapshot_date": "2026-09-01T00:00:00+00:00",
    "social_visits": 973509,
    "top_countries": {
      "CA": 0.002,
      "GB": 0.001,
      "IN": 0.002,
      "MX": 0.002,
      "US": 0.985
    },
    "website_title": "Southwest Airlines | Airline Tickets and Low Fares",
    "brand_strength": "moderate",
    "change_3mo_pct": -15,
    "change_mom_pct": -9.5,
    "referral_visits": 3358605,
    "traffic_sources": {
      "mail": 0.126,
      "paid": 0,
      "direct": 0.376,
      "search": 0.368,
      "social": 0.02,
      "referral": 0.069
    },
    "ai_traffic_level": "minimal",
    "ai_traffic_detail": "Minimal AI traffic at 0.4% (~189,269 visits). Top: chatgpt.com (67%), claude.ai (4%), gemini.google.com (3%).",
    "geo_concentration": "highly_concentrated",
    "referral_strength": "moderate",
    "search_dependency": "moderate",
    "consecutive_months": 3,
    "engagement_quality": "high",
    "brand_keyword_ratio": "4/5",
    "website_description": "Find low fares to top destinations and plan your travel today. Book Southwest flights, rental cars, and hotels on southwest.com.",
    "country_rank_country": "US",
    "digital_health_label": "excellent",
    "digital_health_score": 81,
    "social_traffic_level": "low",
    "brand_strength_detail": "Moderate brand recognition with 38% direct traffic. Brand keyword ratio: 4/5.",
    "digital_health_detail": "Score 81: Engagement 91/100 (25%), Volume 100/100 (20%), Brand 75/100 (15%), Diversification 80/100 (15%), Rank 100/100 (15%), AI Readiness 4/100 (10%).",
    "social_traffic_detail": "Low social traffic at 2% of total visits (~973,509 visits).",
    "engagement_quality_score": 91,
    "geo_concentration_detail": "Highly concentrated traffic: US (99%), MX (0%), IN (0%).",
    "referral_strength_detail": "Moderate referral strength at 7% of traffic (~3,358,605 visits).",
    "search_dependency_detail": "Moderate search dependency at 37% of total traffic.",
    "engagement_quality_detail": "High engagement (91/100) with 36% bounce rate, 5.5 pages per visit, and 326-second average duration."
  }
}

curl https://signals.autobound.ai/v1/signals/dfceeab7-efb7-44d2-b350-6f77aff5ee11 \
  -H "X-API-KEY: $AUTOBOUND_API_KEY"

curl -X POST https://signals.autobound.ai/v1/companies/enrich \
  -H "X-API-KEY: $AUTOBOUND_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{"domain":"southwest.com","limit":20}'