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Southwest AirlinesSustained growth

southwest.com shows sustained growth with 3 consecutive months of increases, up 16% overall to 55M.

What happened

Minimal AI traffic at 0.3% (~166,956 visits). Top: chatgpt.com (89%), perplexity.ai (4%), claude.ai (2%), gemini.google.com (0%).

Extracted by Autobound

From the Signal API record
Signal
Sustained growth

What this signalsTraffic trends often track demand, marketing spend and growth.

Monthly visits
54,749,244
Month over month
+2.8%
3-month change
+15.5%
Global rank
615
Top country
US (99%)
Trend
Consecutive growth

Latest signals at other companies

The full record

From the Signal API record

Numbers

Country rank
147
Category rank
2
Change, 3 months
+15.5%
Change, month over month
+2.8%
Digital health score
81

Details

Measured month
Jun 2026
Category
travel_and_tourism/air_travel
Mail visits
7,445,897
Traffic band
Major
Direct visits
19,819,226
Search visits
20,968,960
Small website
No
Snapshot date
Jun 1, 2026
Social visits
1,040,236
Website title
Southwest Airlines | Airline Tickets and Low Fares
Brand strength
Moderate
Referral visits
3,503,952
AI traffic level
Minimal
AI traffic detail
Minimal AI traffic at 0.3% (~166,956 visits). Top: chatgpt.com (89%), perplexity.ai (4%), claude.ai (2%), gemini.google.com (0%).
Geo concentration
Highly concentrated
Consecutive months
3
Engagement quality
High
Brand keyword ratio
5/5
Website description
Find low fares to top destinations and plan your travel today. Book Southwest flights, rental cars, and hotels on southwest.com.
Country rank country
US
Digital health label
Excellent
Social traffic level
Low
Brand strength detail
Moderate brand recognition with 36% direct traffic. Brand keyword ratio: 5/5.
Digital health detail
Score 81: Engagement 93/100 (25%), Volume 100/100 (20%), Brand 72/100 (15%), Diversification 80/100 (15%), Rank 100/100 (15%), AI Readiness 3/100 (10%).

Extraction

Detected
Jul 16, 2026
signal_type
seo-traffic
signal_subtype
sustainedGrowth

Use this data

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The API returns more than this page shows

This page shows a preview. The full seo-traffic record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
Show the full JSONThe record on this page and the API request

GET /v1/signals/bbe1b100-3006-42a2-bbf1-3b85879028b7 returns this record as JSON. POST /v1/companies/enrich returns every signal for southwest.com.

{
  "signal_id": "bbe1b100-3006-42a2-bbf1-3b85879028b7",
  "signal_type": "seo-traffic",
  "signal_subtype": "sustainedGrowth",
  "detected_at": "2026-07-16T05:48:23.761+00:00",
  "company": {
    "name": "Southwest Airlines",
    "domain": "southwest.com"
  },
  "data": {
    "trend": "consecutive_growth",
    "summary": "southwest.com shows sustained growth with 3 consecutive months of increases, up 16% overall to 55M.",
    "traffic": {
      "2026-04-01": 47389921,
      "2026-05-01": 53282731,
      "2026-06-01": 54749244
    },
    "category": "travel_and_tourism/air_travel",
    "relevance": 9.4,
    "ai_traffic": {
      "total_visits": 166956,
      "top_platforms": [
        {
          "name": "chatgpt.com",
          "rank": 1,
          "share": 88.967
        },
        {
          "name": "perplexity.ai",
          "rank": 2,
          "share": 3.545
        },
        {
          "name": "claude.ai",
          "rank": 3,
          "share": 2.101
        },
        {
          "name": "gemini.google.com",
          "rank": 4,
          "share": 0
        }
      ],
      "traffic_share": 0.003
    },
    "engagement": {
      "bounce_rate": 0.329,
      "pages_per_visit": 5.601,
      "avg_visit_duration_seconds": 354
    },
    "global_rank": 615,
    "mail_visits": 7445897,
    "country_rank": 147,
    "top_keywords": [
      {
        "cpc": 0.83,
        "name": "southwest",
        "volume": 1510790,
        "estimated_value": 2095740
      },
      {
        "cpc": 0.62,
        "name": "southwest airlines",
        "volume": 716840,
        "estimated_value": 1577470
      },
      {
        "cpc": 2.55,
        "name": "southwest check in",
        "volume": 42970,
        "estimated_value": 181390
      },
      {
        "cpc": 0.69,
        "name": "southwest flight status",
        "volume": 27980,
        "estimated_value": 132760
      },
      {
        "cpc": 0.28,
        "name": "southwest login",
        "volume": 80930,
        "estimated_value": 78460
      }
    ],
    "traffic_band": "major",
    "category_rank": 2,
    "direct_visits": 19819226,
    "search_visits": 20968960,
    "small_website": false,
    "snapshot_date": "2026-06-01T00:00:00+00:00",
    "social_visits": 1040236,
    "top_countries": {
      "CA": 0.002,
      "GB": 0.001,
      "IN": 0.001,
      "MX": 0.001,
      "US": 0.986
    },
    "website_title": "Southwest Airlines | Airline Tickets and Low Fares",
    "brand_strength": "moderate",
    "change_3mo_pct": 15.5,
    "change_mom_pct": 2.8,
    "referral_visits": 3503952,
    "traffic_sources": {
      "mail": 0.136,
      "paid": 0,
      "direct": 0.362,
      "search": 0.383,
      "social": 0.019,
      "referral": 0.064
    },
    "ai_traffic_level": "minimal",
    "ai_traffic_detail": "Minimal AI traffic at 0.3% (~166,956 visits). Top: chatgpt.com (89%), perplexity.ai (4%), claude.ai (2%), gemini.google.com (0%).",
    "geo_concentration": "highly_concentrated",
    "referral_strength": "moderate",
    "search_dependency": "moderate",
    "consecutive_months": 3,
    "engagement_quality": "high",
    "brand_keyword_ratio": "5/5",
    "website_description": "Find low fares to top destinations and plan your travel today. Book Southwest flights, rental cars, and hotels on southwest.com.",
    "country_rank_country": "US",
    "digital_health_label": "excellent",
    "digital_health_score": 81,
    "social_traffic_level": "low",
    "brand_strength_detail": "Moderate brand recognition with 36% direct traffic. Brand keyword ratio: 5/5.",
    "digital_health_detail": "Score 81: Engagement 93/100 (25%), Volume 100/100 (20%), Brand 72/100 (15%), Diversification 80/100 (15%), Rank 100/100 (15%), AI Readiness 3/100 (10%).",
    "social_traffic_detail": "Low social traffic at 2% of total visits (~1,040,236 visits).",
    "engagement_quality_score": 93,
    "geo_concentration_detail": "Highly concentrated traffic: US (99%), CA (0%), MX (0%).",
    "referral_strength_detail": "Moderate referral strength at 6% of traffic (~3,503,952 visits).",
    "search_dependency_detail": "Moderate search dependency at 38% of total traffic.",
    "engagement_quality_detail": "High engagement (93/100) with 33% bounce rate, 5.6 pages per visit, and 354-second average duration."
  }
}

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