Skip to main content
SpotifyExecutive departure

Jay Norman Exits Spotify, Launches Verse + Hook!

What happened

Justin "Jay" Norman has departed from his role as Global Director of Creative Strategy and Global Head of Music Marketing at Spotify.

Source

Article excerpt

Highlighted: the sentence this signal was extracted from

DETROIT , July 14, 2026 /PRNewswire/ -- Justin "Jay" Norman , the Detroit -based creative strategist, music producer,and Ad Age Creator 100 honoree who most recently served as Global Director of Creative Strategy and Global Head of Music Marketing at Spotify , has formally departed the streaming platform to lead Verse + Hook (V+H) ; the culture-first creative strategy, branding, and marketing consultancy he co-founded. The announcement marks one of the more notable creative executive departures from the streaming industry in recent memory. Norman spent years at Spotify overseeing some of the platform's most culturally significant global campaigns, managing artist relationships and music marketing initiatives that reached audiences across dozens of countries. Co-founder Miso Brown steps in as Head of Brand Amplification, Partner Tierra Filhiol assumes the role of Head of Cultural Intelligence & Strategy, and Kyle Bernhardt will take on the position of Executive Director, Head of Creative. Rounding out the team, Chelsea V Huguley will manage Client Partnerships & Business Development as Director, Apryl Gordy joins as Director of People & Operations, and Joe Zimmer will serve as Director of Project Management. Verse + Hook operates across five practice areas: Strategy, Brand + Creative, Production + Content, Experiential, and Music + Sync. The agency's sync licensing arm...

Keep reading with a free account

The rest of this article, and every signal for Spotify, is in your free account.

Extracted by Autobound

From the Signal API record
Event
Executive departure

What this signalsA leader's exit often changes who makes buying decisions.

Person
Justin NormanGlobal Director of Creative Strategy and Global Head of Music Marketing
Location
Detroit, Michigan, United States

More executive departure signals at other companies

The full record

From the Signal API record

People

  • Justin NormanGlobal Director of Creative Strategy and Global Head of Music Marketing · Named in the story

Topics and mentions

Job title tags

  • directors
  • marketing

Extraction

Confidence
90%
Detected
Jul 14, 2026
signal_type
news
signal_subtype
leaves

Use this data

Get every executive departure signal for Spotify and the companies you sell to, in the tools you already use.

  1. Ask Claude about it

    Connect Autobound to Claude, Claude Code or Cursor with MCP. Then ask: “What changed at Spotify this week?”

  2. Send it to your own tools

    The Signal API returns executive departure signals for any list of companies as JSON, for your CRM, warehouse or app.

  3. Try it free

    Sign up and spend your free credits on the companies you sell to.

    Start Free1,000 free credits

The API returns more than this page shows

This page shows a preview. The full news record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
Show the full JSONThe record on this page and the API request

GET /v1/signals/a54f57b5-b0ea-1790-4212-01bf8d3a60dd returns this record as JSON. POST /v1/companies/enrich returns every signal for spotify.com.

{
  "signal_id": "a54f57b5-b0ea-1790-4212-01bf8d3a60dd",
  "signal_type": "news",
  "signal_subtype": "leaves",
  "detected_at": "2026-07-14T12:41:00+00:00",
  "company": {
    "name": "Spotify",
    "domain": "spotify.com"
  },
  "data": {
    "url": "https://www.prnewswire.com/news-releases/jay-norman-exits-spotify-launches-verse--hook-302824324.html",
    "title": "Jay Norman Exits Spotify, Launches Verse + Hook!",
    "contact": "Justin Norman",
    "excerpt": "DETROIT , July 14, 2026 /PRNewswire/ -- Justin \"Jay\" Norman , the Detroit -based creative strategist, music producer,and Ad Age Creator 100 honoree who most recently served as Global Director of Creative Strategy and Global Head of Music Marketing at Spotify , has formally departed the streaming platform to lead Verse + Hook (V+H) ; the culture-first creative strategy, branding, and marketing consultancy he co-founded. The announcement marks one of the more notable creative executive departures from the streaming industry in recent memory. Norman spent years at Spotify overseeing some of the platform's most culturally significant global campaigns, managing artist relationships and music marketing initiatives that reached audiences across dozens of countries. Co-founder Miso Brown steps in as Head of Brand Amplification , Partner Tierra Filhiol assumes the role of Head of Cultural Intelligence & Strategy , and Kyle Bernhardt will take on the position of Executive Director, Head of Creative . Rounding out the team, Chelsea V Huguley will manage Client Partnerships & Business Development as Director , Apryl Gordy joins as Director of People & Operations , and Joe Zimmer will serve as Director of Project Management . Verse + Hook operates across five practice areas: Strategy, Brand + Creative, Production + Content, Experiential, and Music + Sync. The agency's sync licensing arm...",
    "summary": "Justin \"Jay\" Norman has departed from his role as Global Director of Creative Strategy and Global Head of Music Marketing at Spotify.",
    "location": "Detroit, Michigan, USA",
    "planning": false,
    "image_url": "https://mmx.prnewswire.com/media/MS1882013/Verse-Hook-CY-ABDELNOUR.jpg?id=OA2761015&p=facebook",
    "job_title": "Global Director of Creative Strategy and Global Head of Music Marketing",
    "confidence": 0.9,
    "published_at": "2026-07-14T12:41:00Z",
    "location_data": [
      {
        "city": "Detroit",
        "state": "Michigan",
        "region": "Northern America",
        "country": "United States",
        "continent": "Americas",
        "fuzzy_match": false
      }
    ],
    "job_title_tags": [
      "directors",
      "marketing"
    ],
    "article_sentence": "DETROIT , July 14, 2026 /PRNewswire/ -- Justin \"Jay\" Norman , the Detroit -based creative strategist, music producer,and Ad Age Creator 100 honoree who most recently served as Global Director of Creative Strategy and Global Head of Music Marketing at Spotify , has formally departed the streaming platform to lead Verse + Hook (V+H) ; the culture-first creative strategy, branding, and marketing consultancy he co-founded."
  }
}

Long text fields are shortened on this page.

Looking up one signal by its id is free. Enrich costs 2 credits per signal returned; a call with no results is free.