Jay Norman Exits Spotify, Launches Verse + Hook!
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DETROIT , July 14, 2026 /PRNewswire/ -- Justin "Jay" Norman , the Detroit -based creative strategist, music producer,and Ad Age Creator 100 honoree who most recently served as Global Director of Creative Strategy and Global Head of Music Marketing at Spotify , has formally departed the streaming platform to lead Verse + Hook (V+H) ; the culture-first creative strategy, branding, and marketing consultancy he co-founded. The announcement marks one of the more notable creative executive departures from the streaming industry in recent memory. Norman spent years at Spotify overseeing some of the platform's most culturally significant global campaigns, managing artist relationships and music marketing initiatives that reached audiences across dozens of countries. Co-founder Miso Brown steps in as Head of Brand Amplification, Partner Tierra Filhiol assumes the role of Head of Cultural Intelligence & Strategy, and Kyle Bernhardt will take on the position of Executive Director, Head of Creative. Rounding out the team, Chelsea V Huguley will manage Client Partnerships & Business Development as Director, Apryl Gordy joins as Director of People & Operations, and Joe Zimmer will serve as Director of Project Management. Verse + Hook operates across five practice areas: Strategy, Brand + Creative, Production + Content, Experiential, and Music + Sync. The agency's sync licensing arm...
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