Stanley Black & Decker Announces Agreement to Sell Excel Industries to Bad Boy Mowers

{
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  "signal_type": "news",
  "signal_subtype": "sells_assets_to",
  "detected_at": "2026-09-04T18:08:00+00:00",
  "company": {
    "name": "Stanley Black & Decker",
    "domain": "stanleyblackanddecker.com"
  },
  "data": {
    "url": "https://www.prnewswire.com/news-releases/stanley-black--decker-announces-agreement-to-sell-excel-industries-to-bad-boy-mowers-302870329.html",
    "title": "Stanley Black & Decker Announces Agreement to Sell Excel Industries to Bad Boy Mowers",
    "assets": "Excel Industries",
    "excerpt": "Transaction Further Refines the Company's Portfolio to Focus on Growing Its Biggest Brands and Businesses NEW BRITAIN, Conn. , Sept. 4, 2026 /PRNewswire/ -- Stanley Black & Decker (NYSE: SWK ) today announced that it has entered into a definitive agreement to sell its Excel Industries (\"Excel\") business to Bad Boy Mowers. Excel, which is primarily made up of the professional-grade, gas-powered, ride-on and zero-turn mowers under the Hustler ® brand, is expected to generate FY 2026 revenue of approximately $300 million. Chris Nelson, Stanley Black & Decker's President & CEO, commented, \"The sale of Excel further refines our portfolio and unlocks greater shareholder value by concentrating resources on the areas where we see the most compelling opportunities to grow and win. We remain committed to growing our Outdoor business through innovation and our strong family of brands, including Cub Cadet, Dewalt, Craftsman, Troy-Bilt, and Black+Decker. We are excited about the high-growth opportunities presented in electric outdoor products, and we will continue to thoughtfully invest in high-performance, residential ride-on and zero-turn mowers. We are confident in our plans to drive organic growth and margin expansion across this portion of our business.\" Bill Beck, President, Tools & Outdoor, Stanley Black & Decker, stated, \"Our Outdoor business and brands remain a strong asset, with...",
    "summary": "Stanley Black & Decker has agreed to sell its Excel Industries business to Bad Boy Mowers.",
    "location": "Hesston, Kansas",
    "planning": true,
    "image_url": "https://mmx.prnewswire.com/media/MS347606/Stanley-Black-and-Decker-Logo.jpg?id=OA2931542&p=facebook",
    "confidence": 1,
    "published_at": "2026-09-04T18:08:00Z",
    "location_data": [
      {
        "city": "Hesston",
        "state": "Kansas",
        "region": "Northern America",
        "country": "United States",
        "continent": "Americas",
        "fuzzy_match": false
      }
    ],
    "effective_date": "2026-09-04",
    "article_sentence": "Stanley Black & Decker (NYSE: SWK ) today announced that it has entered into a definitive agreement to sell its Excel Industries (\"Excel\") business to Bad Boy Mowers.",
    "related_company_name": "Bad Boy Mowers",
    "related_company_domain": "badboymowers.com"
  }
}

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curl -X POST https://signals.autobound.ai/v1/companies/enrich \
  -H "X-API-KEY: $AUTOBOUND_API_KEY" \
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  -d '{"domain":"stanleyblackanddecker.com","limit":20}'