Staples Launches New 'Hard vs. Easy' Brand Platform

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  "signal_type": "news",
  "signal_subtype": "launches",
  "detected_at": "2026-09-16T13:51:00+00:00",
  "company": {
    "name": "Staples",
    "domain": "staples.com"
  },
  "data": {
    "url": "https://www.retailwire.com/staples-launches-new-hard-vs-easy-brand-platform/",
    "title": "Staples Launches New 'Hard vs. Easy' Brand Platform - RetailWire",
    "excerpt": "Staples' long-standing and iconic Easy Button now has a Hard Button counterpart as the retailer launches a new brand platform known as \"Hard vs. Easy.\" \"Hard vs. Easy takes aim at the unnecessary friction businesses encounter, from managing dozens of vendors and disconnected processes to last-minute supply runs, inconsistent quality and unreliable delivery. It presents a better way: Choosing Staples,\" a press release noted.",
    "product": "Hard vs. Easy",
    "summary": "Staples has launched a new brand platform called 'Hard vs. Easy,' which includes a 'Hard Button' to complement its iconic 'Easy Button.'",
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    "image_url": "https://retailwire.com/wp-content/uploads/2022/08/rw-logo-400x400-1.png",
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    "product_data": {
      "name": "Hard vs. Easy",
      "full_text": "a new brand platform known as \"Hard vs. Easy.\"",
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    "product_tags": [
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    "published_at": "2026-09-16T13:51:00Z",
    "article_sentence": "Staples' long-standing and iconic Easy Button now has a Hard Button counterpart as the retailer launches a new brand platform known as \"Hard vs. Easy.\""
  }
}

curl https://signals.autobound.ai/v1/signals/c0b969de-0188-6612-4be4-ed07379c9377 \
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curl -X POST https://signals.autobound.ai/v1/companies/enrich \
  -H "X-API-KEY: $AUTOBOUND_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{"domain":"staples.com","limit":20}'