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StarbucksLaunch

Starbucks Japan unveils new Pumpkin Soupuccino for autumn

Source: Autobound Signal API · 98 signals tracked for Starbucks · updated

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What happened

Starbucks has launched four new baguette varieties: Ham & Gouda, Two Kinds of Chocolate & Butter, Three Kinds of Mushrooms and Roast Chicken, and Herb Sausage.

Source

Article excerpt

Two years ago, Starbucks Japan hard-launched a new product called the Soupuccino, which reimagines the cappuccino by replacing the coffee with soup. Now, the Soupuccino is returning to keep us feeling warm and cosy this autumn, and this time it features the flavour of pumpkin, to capture the taste of the season. ▼ This warm and frothy pumpkin soup is topped with the kind of airy foam you’d normally expect to find on a cappuccino. Made with pumpkins sourced from the famous pumpkin-growing region of Hokkaido, the soup also contains onion, celery, black pepper and nutmeg for added depth of flavor. A hint of maple flavoring brings out the natural sweetness of the pumpkin, while milk gives the soup a mellow richness. According to Starbucks, the chain’s baristas froth up each serving individually, creating a light, fluffy foam that gives the soup its cappuccino-like texture. As you make your way through the beverage, the texture gradually becomes thicker and creamier, while the pumpkin’s sweetness becomes more pronounced. The Pumpkin Soupuccino is available in Short and Tall sizes, priced at 500 yen and 540 yen respectively for dine-in, or 491 and 530 yen for takeout. Just as they might do with a cappuccino, customers can customize the soup by changing the milk component – soy milk is available at no extra charge and other milk options can be selected for an additional 55 yen. If...

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Extracted from this sentence

If you’re feeling peckish, Starbucks has you covered with its recently revamped baguettes, giving us four new varieties made with a high-hydration dough to give them a moister, softer mouthfeel.

Extracted by Autobound

From the Signal API record
Event
Launch

What this signalsA launch often needs new go-to-market and support spend.

Product
revamped baguettes
Location
Japan

More launch signals at other companies

The full record

From the Signal API record

Details

Release type
Variant

Topics and mentions

Product tags

  • entertainment

Extraction

Confidence
80%
Detected
Oct 2, 2026
signal_type
news
signal_subtype
launches

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The API returns more than this page shows

This page shows a preview. The full news record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
Show the full JSONThe record on this page and the API request

GET /v1/signals/85f37185-2f7a-2410-2a5d-b6825a7107d7 returns this record as JSON. POST /v1/companies/enrich returns every signal for starbucks.com.

{
  "signal_id": "85f37185-2f7a-2410-2a5d-b6825a7107d7",
  "signal_type": "news",
  "signal_subtype": "launches",
  "detected_at": "2026-10-02T20:28:00+00:00",
  "company": {
    "name": "Starbucks",
    "domain": "starbucks.com"
  },
  "data": {
    "url": "https://japantoday.com/category/features/food/starbucks-japan-unveils-new-pumpkin-soupuccino-for-autumn",
    "title": "Starbucks Japan unveils new Pumpkin Soupuccino for autumn - japantoday.com",
    "excerpt": "Two years ago, Starbucks Japan hard-launched a new product called the Soupuccino, which reimagines the cappuccino by replacing the coffee with soup. Now, the Soupuccino is returning to keep us feeling warm and cosy this autumn, and this time it features the flavour of pumpkin, to capture the taste of the season. ▼ This warm and frothy pumpkin soup is topped with the kind of airy foam you’d normally expect to find on a cappuccino. Made with pumpkins sourced from the famous pumpkin-growing region of Hokkaido, the soup also contains onion, celery, black pepper and nutmeg for added depth of flavor. A hint of maple flavoring brings out the natural sweetness of the pumpkin, while milk gives the soup a mellow richness. According to Starbucks, the chain’s baristas froth up each serving individually, creating a light, fluffy foam that gives the soup its cappuccino-like texture. As you make your way through the beverage, the texture gradually becomes thicker and creamier, while the pumpkin’s sweetness becomes more pronounced. The Pumpkin Soupuccino is available in Short and Tall sizes, priced at 500 yen and 540 yen respectively for dine-in, or 491 and 530 yen for takeout. Just as they might do with a cappuccino, customers can customize the soup by changing the milk component – soy milk is available at no extra charge and other milk options can be selected for an additional 55 yen. If...",
    "product": "revamped baguettes",
    "summary": "Starbucks has launched four new baguette varieties: Ham & Gouda, Two Kinds of Chocolate & Butter, Three Kinds of Mushrooms and Roast Chicken, and Herb Sausage.",
    "location": "Japan",
    "planning": false,
    "image_url": "https://media.japantoday.com/img/store/44/59/d5d13c5bd42f2f148a805b49d0f308100f52/screenshot-2026-10-01-at-10-27-30/_w1700.png",
    "confidence": 0.8,
    "product_data": {
      "name": "revamped baguettes",
      "full_text": "recently revamped baguettes, giving us four new varieties",
      "fuzzy_match": false,
      "release_type": "variant"
    },
    "product_tags": [
      "entertainment"
    ],
    "published_at": "2026-10-02T20:28:00Z",
    "location_data": [
      {
        "region": "Eastern Asia",
        "country": "Japan",
        "continent": "Asia",
        "fuzzy_match": false
      }
    ],
    "article_sentence": "If you’re feeling peckish, Starbucks has you covered with its recently revamped baguettes, giving us four new varieties made with a high-hydration dough to give them a moister, softer mouthfeel."
  }
}

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