Starbucks moves from Snoopy to skulls and extends collectible battle with Tim Hortons

{
  "signal_id": "59267ae3-f963-e396-184f-7c5c9b7cf120",
  "signal_type": "news",
  "signal_subtype": "launches",
  "detected_at": "2026-10-03T16:00:00+00:00",
  "company": {
    "name": "Starbucks",
    "domain": "starbucks.com"
  },
  "data": {
    "url": "https://expansion.mx/mercadotecnia/2026/10/03/starbucks-dia-muertos-coleccion-2026?_amp=true",
    "title": "Starbucks moves from Snoopy to skulls and extends collectible battle with Tim Hortons - expansion.mx",
    "excerpt": "Starbucks will launch a Day of the Dead collection with 57,200 pieces in Mexico on October 5, just three days after the last scheduled Snoopy launch, adding another limited edition to a season in which Tim Hortons is also using collectible mugs to attract buyers to its coffee shops.\nThe competition between coffee shops adds another seasonal launch; Starbucks announced seven Day of the Dead items that will be available while supplies last, following a four-date schedule to market its Peanuts collection. The proximity between both launches places a new offer in front of the consumer who has just found Snoopy cups and mugs, although the company's statement does not report prices or detail whether the purchase will be conditioned on the consumption of a beverage, as happened with that collaboration.\nThe precedent allows us to observe how chains add purchase incentives around coffee, as Tim Hortons got ahead of Starbucks with its Halloween mugs and offered three designs for 549 pesos through its application, while Starbucks distributed its Snoopy offer in four launches and linked the acquisition of the items with a Venti beverage prepared at the counter. Both mechanics drive interest in a seasonal item towards a commercial channel; at Tim Hortons, access was through the application, while at Starbucks, the purchase of the beverage was part of the requirements to acquire a Snoopy...",
    "product": "Day of the Dead collection",
    "summary": "Starbucks is set to launch a Day of the Dead collection consisting of 57,200 pieces in Mexico on October 5.",
    "location": "Mexico",
    "planning": true,
    "image_url": "https://cdn-3.expansion.mx/dd/16/f4b5644f4711994a096e0002accf/starbucks-coleccion-dia-muertos-2026.jpg",
    "confidence": 0.9,
    "product_data": {
      "name": "Day of the Dead collection",
      "full_text": "Day of the Dead collection",
      "fuzzy_match": false,
      "release_type": "collection"
    },
    "product_tags": [
      "fashion",
      "entertainment"
    ],
    "published_at": "2026-10-03T16:00:00Z",
    "location_data": [
      {
        "region": "Central America",
        "country": "Mexico",
        "continent": "Americas",
        "fuzzy_match": false
      }
    ],
    "effective_date": "2026-10-05",
    "article_sentence": "Starbucks will launch a Day of the Dead collection with 57,200 pieces in Mexico on October 5, just three days after the last scheduled Snoopy launch, adding another limited edition to a season in which Tim Hortons is also using collectible mugs to attract buyers to its coffee shops."
  }
}

curl https://signals.autobound.ai/v1/signals/59267ae3-f963-e396-184f-7c5c9b7cf120 \
  -H "X-API-KEY: $AUTOBOUND_API_KEY"

curl -X POST https://signals.autobound.ai/v1/companies/enrich \
  -H "X-API-KEY: $AUTOBOUND_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{"domain":"starbucks.com","limit":20}'