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StarlinkSustained decline

starlink.com shows sustained decline with 3 consecutive months of decreases, down 25% overall to 19M.

What happened

Minimal AI traffic at 0.4% (~71,441 visits). Top: chatgpt.com (81%), gemini.google.com (9%), perplexity.ai (1%).

Extracted by Autobound

From the Signal API record
Signal
Sustained decline

What this signalsTraffic trends often track demand, marketing spend and growth.

Monthly visits
18,771,779
Month over month
-16.7%
3-month change
-24.6%
Global rank
2,489
Top country
US (39%)
Trend
Consecutive decline

Latest signals at other companies

The full record

From the Signal API record

Numbers

Country rank
1,569
Category rank
42
Change, 3 months
-24.6%
Change, month over month
-16.7%
Digital health score
68

Details

Measured month
Jun 2026
Category
games/video_games_consoles_and_accessories
Mail visits
675,784
Traffic band
Major
Direct visits
5,819,251
Search visits
6,908,015
Small website
No
Snapshot date
Jun 1, 2026
Social visits
1,069,991
Website title
Starlink
Brand strength
Moderate
Referral visits
394,207
AI traffic level
Minimal
AI traffic detail
Minimal AI traffic at 0.4% (~71,441 visits). Top: chatgpt.com (81%), gemini.google.com (9%), perplexity.ai (1%).
Geo concentration
Moderately concentrated
Referral strength
Weak
Consecutive months
3
Brand keyword ratio
3/5
Website description
High-speed internet. Available almost anywhere on Earth.
Country rank country
US
Digital health label
Good
Brand strength detail
Moderate brand recognition with 31% direct traffic. Brand keyword ratio: 3/5.
Digital health detail
Score 68: Engagement 56/100 (25%), Volume 100/100 (20%), Brand 62/100 (15%), Diversification 60/100 (15%), Rank 100/100 (15%), AI Readiness 4/100 (10%).
Social traffic detail
Moderate social traffic at 6% of total visits (~1,069,991 visits).

Extraction

Detected
Jul 16, 2026
signal_type
seo-traffic
signal_subtype
sustainedDecline

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The API returns more than this page shows

This page shows a preview. The full seo-traffic record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
Show the full JSONThe record on this page and the API request

GET /v1/signals/410680e7-7872-4199-b5f7-d29d637e127a returns this record as JSON. POST /v1/companies/enrich returns every signal for starlink.com.

{
  "signal_id": "410680e7-7872-4199-b5f7-d29d637e127a",
  "signal_type": "seo-traffic",
  "signal_subtype": "sustainedDecline",
  "detected_at": "2026-07-16T05:45:01.256+00:00",
  "company": {
    "name": "Starlink",
    "domain": "starlink.com"
  },
  "data": {
    "trend": "consecutive_decline",
    "summary": "starlink.com shows sustained decline with 3 consecutive months of decreases, down 25% overall to 19M.",
    "traffic": {
      "2026-04-01": 24909960,
      "2026-05-01": 22521719,
      "2026-06-01": 18771779
    },
    "category": "games/video_games_consoles_and_accessories",
    "relevance": 56.6,
    "ai_traffic": {
      "total_visits": 71441,
      "top_platforms": [
        {
          "name": "chatgpt.com",
          "rank": 1,
          "share": 81.104
        },
        {
          "name": "gemini.google.com",
          "rank": 2,
          "share": 9.256
        },
        {
          "name": "perplexity.ai",
          "rank": 3,
          "share": 0.704
        }
      ],
      "traffic_share": 0.004
    },
    "engagement": {
      "bounce_rate": 0.435,
      "pages_per_visit": 3.838,
      "avg_visit_duration_seconds": 113
    },
    "global_rank": 2489,
    "mail_visits": 675784,
    "country_rank": 1569,
    "top_keywords": [
      {
        "cpc": 0.33,
        "name": "starlink",
        "volume": 1319240,
        "estimated_value": 1965360
      },
      {
        "cpc": 0.41,
        "name": "starlink mini",
        "volume": 152330,
        "estimated_value": 139880
      },
      {
        "cpc": 0.76,
        "name": "starlink internet",
        "volume": 73500,
        "estimated_value": 128120
      },
      {
        "cpc": 0.46,
        "name": "speed test",
        "volume": 23833110,
        "estimated_value": 66180
      },
      {
        "cpc": 0.34,
        "name": "star link",
        "volume": 43000,
        "estimated_value": 49920
      }
    ],
    "traffic_band": "major",
    "category_rank": 42,
    "direct_visits": 5819251,
    "search_visits": 6908015,
    "small_website": false,
    "snapshot_date": "2026-06-01T00:00:00+00:00",
    "social_visits": 1069991,
    "top_countries": {
      "AU": 0.042,
      "BR": 0.087,
      "CA": 0.051,
      "DE": 0.037,
      "US": 0.393
    },
    "website_title": "Starlink",
    "brand_strength": "moderate",
    "change_3mo_pct": -24.6,
    "change_mom_pct": -16.7,
    "referral_visits": 394207,
    "traffic_sources": {
      "mail": 0.036,
      "paid": 0,
      "direct": 0.31,
      "search": 0.368,
      "social": 0.057,
      "referral": 0.021
    },
    "ai_traffic_level": "minimal",
    "ai_traffic_detail": "Minimal AI traffic at 0.4% (~71,441 visits). Top: chatgpt.com (81%), gemini.google.com (9%), perplexity.ai (1%).",
    "geo_concentration": "moderately_concentrated",
    "referral_strength": "weak",
    "search_dependency": "moderate",
    "consecutive_months": 3,
    "engagement_quality": "moderate",
    "brand_keyword_ratio": "3/5",
    "website_description": "High-speed internet. Available almost anywhere on Earth.",
    "country_rank_country": "US",
    "digital_health_label": "good",
    "digital_health_score": 68,
    "social_traffic_level": "moderate",
    "brand_strength_detail": "Moderate brand recognition with 31% direct traffic. Brand keyword ratio: 3/5.",
    "digital_health_detail": "Score 68: Engagement 56/100 (25%), Volume 100/100 (20%), Brand 62/100 (15%), Diversification 60/100 (15%), Rank 100/100 (15%), AI Readiness 4/100 (10%).",
    "social_traffic_detail": "Moderate social traffic at 6% of total visits (~1,069,991 visits).",
    "engagement_quality_score": 56,
    "geo_concentration_detail": "Moderately concentrated traffic: US (39%), BR (9%), CA (5%).",
    "referral_strength_detail": "Weak referral strength at 2% of traffic (~394,207 visits).",
    "search_dependency_detail": "Moderate search dependency at 37% of total traffic.",
    "engagement_quality_detail": "Moderate engagement (56/100) with 44% bounce rate, 3.8 pages per visit, and 113-second average duration."
  }
}

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