stellantis.com traffic declined 23% to 2M monthly visits.

{
  "signal_id": "1bcc3c44-72ee-49e1-83ad-73b45be575a2",
  "signal_type": "seo-traffic",
  "signal_subtype": "trafficDecline",
  "detected_at": "2026-09-11T10:18:12.709+00:00",
  "company": {
    "name": "Stellantis",
    "domain": "stellantis.com"
  },
  "data": {
    "trend": "consecutive_decline",
    "summary": "stellantis.com traffic declined 23% to 2M monthly visits.",
    "traffic": {
      "2026-06-01": 3119006,
      "2026-07-01": 2885432,
      "2026-08-01": 2233094
    },
    "category": "vehicles/motorsports",
    "relevance": 63.3,
    "ai_traffic": {
      "total_visits": 29934,
      "top_platforms": [
        {
          "name": "chatgpt.com",
          "rank": 1,
          "share": 81.255
        },
        {
          "name": "gemini.google.com",
          "rank": 2,
          "share": 14.35
        },
        {
          "name": "claude.ai",
          "rank": 3,
          "share": 3.273
        },
        {
          "name": "copilot.microsoft.com",
          "rank": 4,
          "share": 0
        },
        {
          "name": "perplexity.ai",
          "rank": 5,
          "share": 0
        }
      ],
      "traffic_share": 0.013
    },
    "engagement": {
      "bounce_rate": 0.392,
      "pages_per_visit": 3.643,
      "avg_visit_duration_seconds": 136
    },
    "global_rank": 23714,
    "mail_visits": 89324,
    "country_rank": 3612,
    "top_keywords": [
      {
        "cpc": 1.11,
        "name": "stellantis",
        "volume": 248910,
        "estimated_value": 91670
      },
      {
        "cpc": 0.77,
        "name": "jeep avenger",
        "volume": 208650,
        "estimated_value": 14230
      },
      {
        "cpc": 1.11,
        "name": "stellantis careers",
        "volume": 5080,
        "estimated_value": 7600
      },
      {
        "cpc": 0.46,
        "name": "leapmotor",
        "volume": 189900,
        "estimated_value": 6560
      },
      {
        "cpc": 0.77,
        "name": "alfa romeo",
        "volume": 210720,
        "estimated_value": 4920
      }
    ],
    "traffic_band": "established",
    "category_rank": 4,
    "direct_visits": 942366,
    "search_visits": 727989,
    "small_website": false,
    "snapshot_date": "2026-08-01T00:00:00+00:00",
    "social_visits": 160783,
    "top_countries": {
      "BR": 0.064,
      "DE": 0.082,
      "FR": 0.145,
      "IT": 0.134,
      "US": 0.199
    },
    "website_title": "Official Global Website",
    "brand_strength": "strong",
    "change_3mo_pct": -28.4,
    "change_mom_pct": -22.6,
    "referral_visits": 250107,
    "traffic_sources": {
      "mail": 0.04,
      "paid": 0,
      "direct": 0.422,
      "search": 0.326,
      "social": 0.072,
      "referral": 0.112
    },
    "ai_traffic_level": "emerging",
    "ai_traffic_detail": "Emerging AI traffic at 1.3% (~29,934 visits). Top: chatgpt.com (81%), gemini.google.com (14%), claude.ai (3%), copilot.microsoft.com (0%), perplexity.ai (0%).",
    "geo_concentration": "diversified",
    "referral_strength": "moderate",
    "search_dependency": "low",
    "consecutive_months": 3,
    "engagement_quality": "moderate",
    "brand_keyword_ratio": "2/5",
    "website_description": "welcome to the official global website of stellantis, a leading global automaker and provider of innovative mobility solutions.",
    "country_rank_country": "FR",
    "digital_health_label": "good",
    "digital_health_score": 72,
    "social_traffic_level": "moderate",
    "brand_strength_detail": "Strong brand recognition with 42% direct traffic. Brand keyword ratio: 2/5.",
    "digital_health_detail": "Score 72: Engagement 60/100 (25%), Volume 100/100 (20%), Brand 84/100 (15%), Diversification 80/100 (15%), Rank 75/100 (15%), AI Readiness 13/100 (10%).",
    "social_traffic_detail": "Moderate social traffic at 7% of total visits (~160,783 visits).",
    "engagement_quality_score": 60,
    "geo_concentration_detail": "Diversified traffic: US (20%), FR (14%), IT (13%).",
    "referral_strength_detail": "Moderate referral strength at 11% of traffic (~250,107 visits).",
    "search_dependency_detail": "Low search dependency at 33% of total traffic.",
    "engagement_quality_detail": "Moderate engagement (60/100) with 39% bounce rate, 3.6 pages per visit, and 136-second average duration."
  }
}

curl https://signals.autobound.ai/v1/signals/1bcc3c44-72ee-49e1-83ad-73b45be575a2 \
  -H "X-API-KEY: $AUTOBOUND_API_KEY"

curl -X POST https://signals.autobound.ai/v1/companies/enrich \
  -H "X-API-KEY: $AUTOBOUND_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{"domain":"stellantis.com","limit":20}'