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SterisTraffic snapshot

steris.com received 300K monthly visits with traffic from 5 countries.

What happened

Minimal AI traffic at 0.2% (~712 visits). Top: gemini.google.com (46%).

Extracted by Autobound

From the Signal API record
Signal
Traffic snapshot

What this signalsTraffic trends often track demand, marketing spend and growth.

Monthly visits
299,584
Month over month
+3.1%
3-month change
-0.9%
Global rank
114,464
Top country
US (61%)
Trend
Fluctuating

Latest signals at other companies

The full record

From the Signal API record

Numbers

Country rank
36,526
Category rank
853
Change, 3 months
-0.9%
Change, month over month
+3.1%
Digital health score
69

Details

Measured month
Jul 2026
Category
health/health
Mail visits
1,498
Traffic band
Developing
Direct visits
156,682
Search visits
70,402
Small website
No
Snapshot date
Jul 1, 2026
Social visits
28,460
Website title
Surgical Instrument Cleaning Solutions | Surgical Instrument Cleaning Detergents | STERIS
Brand strength
Strong
Referral visits
38,946
AI traffic level
Minimal
AI traffic detail
Minimal AI traffic at 0.2% (~712 visits). Top: gemini.google.com (46%).
Geo concentration
Highly concentrated
Referral strength
Moderate
Search dependency
Low
Consecutive months
1
Engagement quality
High
Brand keyword ratio
4/5
Website description
steris is a leading provider of infection prevention and other procedural products and services. learn more here.
Country rank country
US
Digital health label
Good
Brand strength detail
Strong brand recognition with 52% direct traffic. Brand keyword ratio: 4/5.

Extraction

Detected
Aug 13, 2026
signal_type
seo-traffic
signal_subtype
baseline

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The API returns more than this page shows

This page shows a preview. The full seo-traffic record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
Show the full JSONThe record on this page and the API request

GET /v1/signals/08a8068c-f02f-4573-9a37-5fdaec80ae84 returns this record as JSON. POST /v1/companies/enrich returns every signal for steris.com.

{
  "signal_id": "08a8068c-f02f-4573-9a37-5fdaec80ae84",
  "signal_type": "seo-traffic",
  "signal_subtype": "baseline",
  "detected_at": "2026-08-13T11:50:39.593+00:00",
  "company": {
    "name": "Steris",
    "domain": "steris.com"
  },
  "data": {
    "trend": "fluctuating",
    "summary": "steris.com received 300K monthly visits with traffic from 5 countries.",
    "traffic": {
      "2026-05-01": 302311,
      "2026-06-01": 290475,
      "2026-07-01": 299584
    },
    "category": "health/health",
    "relevance": 7.5,
    "ai_traffic": {
      "total_visits": 712,
      "top_platforms": [
        {
          "name": "gemini.google.com",
          "rank": 1,
          "share": 46.296
        }
      ],
      "traffic_share": 0.002
    },
    "engagement": {
      "bounce_rate": 0.383,
      "pages_per_visit": 5.691,
      "avg_visit_duration_seconds": 184
    },
    "global_rank": 114464,
    "mail_visits": 1498,
    "country_rank": 36526,
    "top_keywords": [
      {
        "cpc": 1.17,
        "name": "steris",
        "volume": 10520,
        "estimated_value": 8940
      },
      {
        "cpc": 1.01,
        "name": "steris careers",
        "volume": 2020,
        "estimated_value": 2890
      },
      {
        "cpc": 2.33,
        "name": "steris parts",
        "volume": 1000,
        "estimated_value": 1330
      },
      {
        "name": "amsco 400 medium steam sterilizer cutsheet",
        "volume": 1830,
        "estimated_value": 600
      },
      {
        "cpc": 1.01,
        "name": "steris jobs",
        "volume": 340,
        "estimated_value": 580
      }
    ],
    "traffic_band": "developing",
    "category_rank": 853,
    "direct_visits": 156682,
    "search_visits": 70402,
    "small_website": false,
    "snapshot_date": "2026-07-01T00:00:00+00:00",
    "social_visits": 28460,
    "top_countries": {
      "CA": 0.086,
      "GB": 0.017,
      "IN": 0.024,
      "MX": 0.04,
      "US": 0.608
    },
    "website_title": "Surgical Instrument Cleaning Solutions | Surgical Instrument Cleaning Detergents | STERIS",
    "brand_strength": "strong",
    "change_3mo_pct": -0.9,
    "change_mom_pct": 3.1,
    "referral_visits": 38946,
    "traffic_sources": {
      "mail": 0.005,
      "paid": 0,
      "direct": 0.523,
      "search": 0.235,
      "social": 0.095,
      "referral": 0.13
    },
    "ai_traffic_level": "minimal",
    "ai_traffic_detail": "Minimal AI traffic at 0.2% (~712 visits). Top: gemini.google.com (46%).",
    "geo_concentration": "highly_concentrated",
    "referral_strength": "moderate",
    "search_dependency": "low",
    "consecutive_months": 1,
    "engagement_quality": "high",
    "brand_keyword_ratio": "4/5",
    "website_description": "steris is a leading provider of infection prevention and other procedural products and services. learn more here.",
    "country_rank_country": "US",
    "digital_health_label": "good",
    "digital_health_score": 69,
    "social_traffic_level": "moderate",
    "brand_strength_detail": "Strong brand recognition with 52% direct traffic. Brand keyword ratio: 4/5.",
    "digital_health_detail": "Score 69: Engagement 77/100 (25%), Volume 75/100 (20%), Brand 100/100 (15%), Diversification 80/100 (15%), Rank 50/100 (15%), AI Readiness 2/100 (10%).",
    "social_traffic_detail": "Moderate social traffic at 10% of total visits (~28,460 visits).",
    "engagement_quality_score": 77,
    "geo_concentration_detail": "Highly concentrated traffic: US (61%), CA (9%), MX (4%).",
    "referral_strength_detail": "Moderate referral strength at 13% of traffic (~38,946 visits).",
    "search_dependency_detail": "Low search dependency at 24% of total traffic.",
    "engagement_quality_detail": "High engagement (77/100) with 38% bounce rate, 5.7 pages per visit, and 184-second average duration."
  }
}

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