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StubHubPartnership

StubHub and American Conference Open College Ticket Distribution

What happened

StubHub and the American Conference have entered a three-year sponsorship and ticketing partnership, making StubHub the conference's Official Open Distribution Partner through June 2029.

Source

Article excerpt

Highlighted: the sentence this signal was extracted from

StubHub and the American Conference have announced a three-year sponsorship and ticketing partnership that makes StubHub the conference's Official Open Distribution Partner through June 2029. The deal covers American Conference championship events and is described by the parties as the first Open Distribution partnership in college sports, creating an additional route for official ticket inventory to reach fans. For the conference, the practical change is distribution: football, men's and women's basketball, and Olympic-sports championship tickets can be promoted and sold through StubHub's marketplace alongside the conference's existing sales ecosystem. For fans, the agreement does not mean every American Conference ticket will automatically appear on StubHub; availability will depend on the inventory and events that the conference makes available through the partnership. The announcement describes the agreement's scope and June 2029 end date. The partnership combines sponsorship rights with ticket distribution. StubHub will be integrated into the American's championship ticket-sales ecosystem, with the announcement citing promotion on TheAmerican.org, use of official marks, digital and social promotion, and in-venue signage at football and basketball championship events. That makes the deal broader than a conventional resale arrangement. StubHub is positioned as a...

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Extracted by Autobound

From the Signal API record
Event
Partnership

What this signalsA new partnership often opens integration and co-selling work.

Location
Irving, Texas, United States

Companies

  • American ConferencePartnertheamerican.org

More partnership signals at other companies

The full record

From the Signal API record

Extraction

Confidence
95%
Detected
Jul 22, 2026
signal_type
news
signal_subtype
partners_with

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The API returns more than this page shows

This page shows a preview. The full news record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
Show the full JSONThe record on this page and the API request

GET /v1/signals/867f6fde-1656-c6ea-1251-ca502d5637ee returns this record as JSON. POST /v1/companies/enrich returns every signal for stubhub.com.

{
  "signal_id": "867f6fde-1656-c6ea-1251-ca502d5637ee",
  "signal_type": "news",
  "signal_subtype": "partners_with",
  "detected_at": "2026-07-22T16:55:00+00:00",
  "company": {
    "name": "StubHub",
    "domain": "stubhub.com"
  },
  "data": {
    "url": "https://quasa.io/media/stubhub-s-american-conference-deal-opens-a-new-college-sports-ticket-channel",
    "title": "StubHub and American Conference Open College Ticket Distribution - quasa.io",
    "excerpt": "StubHub and the American Conference have announced a three-year sponsorship and ticketing partnership that makes StubHub the conference’s Official Open Distribution Partner through June 2029. The deal covers American Conference championship events and is described by the parties as the first Open Distribution partnership in college sports, creating an additional route for official ticket inventory to reach fans. For the conference, the practical change is distribution: football, men’s and women’s basketball, and Olympic-sports championship tickets can be promoted and sold through StubHub’s marketplace alongside the conference’s existing sales ecosystem. For fans, the agreement does not mean every American Conference ticket will automatically appear on StubHub; availability will depend on the inventory and events that the conference makes available through the partnership. The announcement describes the agreement’s scope and June 2029 end date . The partnership combines sponsorship rights with ticket distribution. StubHub will be integrated into the American’s championship ticket-sales ecosystem, with the announcement citing promotion on TheAmerican.org, use of official marks, digital and social promotion, and in-venue signage at football and basketball championship events. That makes the deal broader than a conventional resale arrangement. StubHub is positioned as a...",
    "summary": "StubHub and the American Conference have entered a three-year sponsorship and ticketing partnership, making StubHub the conference's Official Open Distribution Partner through June 2029.",
    "location": "Irving, Texas, USA",
    "planning": true,
    "image_url": "https://cdn.quasa.io/images/news/Vxuw6u2SDc6cFBuzYDvDa20h48ZmMq5rcOgIReA6.png",
    "confidence": 0.95,
    "published_at": "2026-07-22T16:55:00Z",
    "location_data": [
      {
        "city": "Irving",
        "state": "Texas",
        "region": "Northern America",
        "country": "United States",
        "continent": "Americas",
        "fuzzy_match": false
      }
    ],
    "article_sentence": "StubHub and the American Conference have announced a three-year sponsorship and ticketing partnership that makes StubHub the conference’s Official Open Distribution Partner through June 2029.",
    "related_company_name": "American Conference",
    "related_company_domain": "theamerican.org"
  }
}

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