Subway® Launches New 'Feed Your SUBconscious'™ Brand Platform Starring Will Arnett as America's Inner Voice
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MIAMI, Sept. 21, 2026 /PRNewswire/ -- America: when it comes to today's overpriced, unsatisfying and inconvenient food choices, stop settling. You know and deserve better. And beginning right now, Subway ® is here to help more than ever – by getting inside your head. Today, Subway ® enters a new era with the launch of " Feed Your SUBconscious, " a brand platform starring actor and comedian Will Arnett that reinforces Subway as the go-to better-for-you choice at a great value. Everyone has a SUBconscious, the inner voice that knows there is a simpler, better way to eat. When considering greasy fast food, pricey bowls and other food that doesn't satisfy, your SUBconscious is right there, encouraging you to enjoy freshly sliced meats, loads of veggies and bread baked daily – the kind of delicious, satisfying food Subway has served for more than 60 years. Subway's bold and hilarious Feed Your SUBconscious platform gives that inner voice a face – actually, several faces – all played by Arnett. In the initial anthem launching today, Arnett transforms into five distinct characters, each representing the voice that appears when a craving strikes or a food decision needs to be made. From smoothie counters to burger drive-thrus, each character delivers the sharp, funny and occasionally irreverent guidance people need to stop settling and make the better choice. Subway and Arnett will...
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