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SubwayLaunch

Subway® Launches New 'Feed Your SUBconscious'™ Brand Platform Starring Will Arnett as America's Inner Voice

What happened

Subway has launched a new brand platform called 'Feed Your SUBconscious'™, which features actor and comedian Will Arnett.

Source

Article excerpt

Highlighted: the sentence this signal was extracted from

MIAMI, Sept. 21, 2026 /PRNewswire/ -- America: when it comes to today's overpriced, unsatisfying and inconvenient food choices, stop settling. You know and deserve better. And beginning right now, Subway ® is here to help more than ever – by getting inside your head. Today, Subway ® enters a new era with the launch of " Feed Your SUBconscious, " a brand platform starring actor and comedian Will Arnett that reinforces Subway as the go-to better-for-you choice at a great value. Everyone has a SUBconscious, the inner voice that knows there is a simpler, better way to eat. When considering greasy fast food, pricey bowls and other food that doesn't satisfy, your SUBconscious is right there, encouraging you to enjoy freshly sliced meats, loads of veggies and bread baked daily – the kind of delicious, satisfying food Subway has served for more than 60 years. Subway's bold and hilarious Feed Your SUBconscious platform gives that inner voice a face – actually, several faces – all played by Arnett. In the initial anthem launching today, Arnett transforms into five distinct characters, each representing the voice that appears when a craving strikes or a food decision needs to be made. From smoothie counters to burger drive-thrus, each character delivers the sharp, funny and occasionally irreverent guidance people need to stop settling and make the better choice. Subway and Arnett will...

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Extracted by Autobound

From the Signal API record
Event
Launch

What this signalsA launch often needs new go-to-market and support spend.

Product
Feed Your SUBconscious
Takes effect
Sep 21, 2026
Location
Miami, Florida, United States

The full record

From the Signal API record

Topics and mentions

Product tags

  • marketing
  • campaigns

Extraction

Confidence
90%
Detected
Sep 21, 2026
signal_type
news
signal_subtype
launches

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The API returns more than this page shows

This page shows a preview. The full news record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
Show the full JSONThe record on this page and the API request

GET /v1/signals/732ad8dc-edf3-b5da-e388-d13187a6d410 returns this record as JSON. POST /v1/companies/enrich returns every signal for subway.com.

{
  "signal_id": "732ad8dc-edf3-b5da-e388-d13187a6d410",
  "signal_type": "news",
  "signal_subtype": "launches",
  "detected_at": "2026-09-21T10:00:00+00:00",
  "company": {
    "name": "Subway",
    "domain": "subway.com"
  },
  "data": {
    "url": "https://www.prnewswire.com/news-releases/subway-launches-new-feed-your-subconscious-brand-platform-starring-will-arnett-as-americas-inner-voice-302884088.html",
    "title": "Subway® Launches New 'Feed Your SUBconscious'™ Brand Platform Starring Will Arnett as America's Inner Voice",
    "excerpt": "MIAMI , Sept. 21, 2026 /PRNewswire/ -- America: when it comes to today's overpriced, unsatisfying and inconvenient food choices, stop settling. You know and deserve better. And beginning right now, Subway ® is here to help more than ever – by getting inside your head. Today, Subway ® enters a new era with the launch of \" Feed Your SUBconscious, \" a brand platform starring actor and comedian Will Arnett that reinforces Subway as the go-to better-for-you choice at a great value. Everyone has a SUBconscious, the inner voice that knows there is a simpler, better way to eat. When considering greasy fast food, pricey bowls and other food that doesn't satisfy, your SUBconscious is right there, encouraging you to enjoy freshly sliced meats, loads of veggies and bread baked daily – the kind of delicious, satisfying food Subway has served for more than 60 years. Subway's bold and hilarious Feed Your SUBconscious platform gives that inner voice a face – actually, several faces – all played by Arnett. In the initial anthem launching today, Arnett transforms into five distinct characters, each representing the voice that appears when a craving strikes or a food decision needs to be made. From smoothie counters to burger drive-thrus, each character delivers the sharp, funny and occasionally irreverent guidance people need to stop settling and make the better choice. Subway and Arnett will...",
    "product": "Feed Your SUBconscious",
    "summary": "Subway has launched a new brand platform called 'Feed Your SUBconscious'™, which features actor and comedian Will Arnett.",
    "location": "Miami, Florida, USA",
    "planning": false,
    "image_url": "https://mmx.prnewswire.com/media/MS1992212/SUBConscious-Arnett-1-ID-a761937e63fe.jpg?id=OA2959256&p=facebook",
    "confidence": 0.9,
    "product_data": {
      "name": "Feed Your SUBconscious",
      "full_text": "new 'Feed Your SUBconscious'™ Brand Platform",
      "fuzzy_match": false
    },
    "product_tags": [
      "marketing",
      "campaigns"
    ],
    "published_at": "2026-09-21T10:00:00Z",
    "location_data": [
      {
        "city": "Miami",
        "state": "Florida",
        "region": "Northern America",
        "country": "United States",
        "continent": "Americas",
        "fuzzy_match": false
      }
    ],
    "effective_date": "2026-09-21",
    "article_sentence": "Today, Subway ® enters a new era with the launch of \" Feed Your SUBconscious, \" a brand platform starring actor and comedian Will Arnett that reinforces Subway as the go-to better-for-you choice at a great value."
  }
}

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