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Sutter HealthSustained decline

sutterhealth.org shows sustained decline with 3 consecutive months of decreases, down 11% overall to 6M.

What happened

Minimal AI traffic at 0.6% (~31,283 visits). Top: chatgpt.com (73%), gemini.google.com (16%), claude.ai (11%).

Extracted by Autobound

From the Signal API record
Signal
Sustained decline

What this signalsTraffic trends often track demand, marketing spend and growth.

Monthly visits
5,589,530
Month over month
-5.3%
3-month change
-10.5%
Global rank
7,564
Top country
US (98%)
Trend
Consecutive decline

Latest signals at other companies

The full record

From the Signal API record

Numbers

Country rank
1,482
Category rank
6
Change, 3 months
-10.5%
Change, month over month
-5.3%
Digital health score
86

Details

Measured month
May 2026
Category
health/medicine
Mail visits
558,953
Traffic band
Established
Direct visits
2,576,773
Search visits
1,760,702
Small website
No
Snapshot date
May 1, 2026
Social visits
195,634
Website title
Services at Sutter Health
Brand strength
Strong
Referral visits
402,446
AI traffic level
Minimal
AI traffic detail
Minimal AI traffic at 0.6% (~31,283 visits). Top: chatgpt.com (73%), gemini.google.com (16%), claude.ai (11%).
Geo concentration
Highly concentrated
Referral strength
Moderate
Search dependency
Low
Consecutive months
3
Engagement quality
High
Brand keyword ratio
3/5
Website description
Exceptional care for your whole health. Located throughout Northern California and the Central Coast, Sutter offers a range of advanced medical services, including primary care, surgery, cardiology and cancer care.
Country rank country
US
Digital health label
Excellent
Social traffic level
Low

Extraction

Detected
Jun 22, 2026
signal_type
seo-traffic
signal_subtype
sustainedDecline

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The API returns more than this page shows

This page shows a preview. The full seo-traffic record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
Show the full JSONThe record on this page and the API request

GET /v1/signals/630edbf7-f26c-49ec-9e68-143776665683 returns this record as JSON. POST /v1/companies/enrich returns every signal for sutterhealth.org.

{
  "signal_id": "630edbf7-f26c-49ec-9e68-143776665683",
  "signal_type": "seo-traffic",
  "signal_subtype": "sustainedDecline",
  "detected_at": "2026-06-22T06:53:50.394+00:00",
  "company": {
    "name": "Sutter Health",
    "domain": "sutterhealth.org"
  },
  "data": {
    "trend": "consecutive_decline",
    "summary": "sutterhealth.org shows sustained decline with 3 consecutive months of decreases, down 11% overall to 6M.",
    "traffic": {
      "2026-03-01": 6247012,
      "2026-04-01": 5903505,
      "2026-05-01": 5589530
    },
    "category": "health/medicine",
    "relevance": 14.9,
    "ai_traffic": {
      "top_prompts": [
        "What are the common symptoms and early warning signs of peripheral artery disease, and when should someone see a clinician for evaluation?",
        "How do medication, lifestyle changes, and surgical options compare for treating peripheral artery disease in terms of risks, benefits, and recovery time?",
        "Can you outline a step-by-step home management plan to reduce leg pain from peripheral artery disease, including exercise recommendations, smoking cessation strategies, and when to seek emergency care?"
      ],
      "total_visits": 31283,
      "top_platforms": [
        {
          "name": "chatgpt.com",
          "rank": 1,
          "share": 73.434
        },
        {
          "name": "gemini.google.com",
          "rank": 2,
          "share": 15.72
        },
        {
          "name": "claude.ai",
          "rank": 3,
          "share": 10.846
        }
      ],
      "traffic_share": 0.006
    },
    "engagement": {
      "bounce_rate": 0.238,
      "pages_per_visit": 6.601,
      "avg_visit_duration_seconds": 360
    },
    "global_rank": 7564,
    "mail_visits": 558953,
    "country_rank": 1482,
    "top_keywords": [
      {
        "cpc": 2.4,
        "name": "sutter health",
        "volume": 105500,
        "estimated_value": 135770
      },
      {
        "cpc": 3.44,
        "name": "myhealthonline",
        "volume": 51960,
        "estimated_value": 50920
      },
      {
        "cpc": 2.65,
        "name": "sutter health login",
        "volume": 28040,
        "estimated_value": 50790
      },
      {
        "cpc": 3.38,
        "name": "my health online",
        "volume": 26190,
        "estimated_value": 46340
      },
      {
        "cpc": 3.2,
        "name": "sutter my health online",
        "volume": 13310,
        "estimated_value": 23080
      }
    ],
    "traffic_band": "established",
    "category_rank": 6,
    "direct_visits": 2576773,
    "search_visits": 1760702,
    "small_website": false,
    "snapshot_date": "2026-05-01T00:00:00+00:00",
    "social_visits": 195634,
    "top_countries": {
      "CA": 0.002,
      "FR": 0.001,
      "GB": 0.001,
      "MX": 0.002,
      "US": 0.983
    },
    "website_title": "Services at Sutter Health",
    "brand_strength": "strong",
    "change_3mo_pct": -10.5,
    "change_mom_pct": -5.3,
    "referral_visits": 402446,
    "traffic_sources": {
      "mail": 0.1,
      "paid": 0,
      "direct": 0.461,
      "search": 0.315,
      "social": 0.035,
      "referral": 0.072
    },
    "ai_traffic_level": "minimal",
    "ai_traffic_detail": "Minimal AI traffic at 0.6% (~31,283 visits). Top: chatgpt.com (73%), gemini.google.com (16%), claude.ai (11%).",
    "geo_concentration": "highly_concentrated",
    "referral_strength": "moderate",
    "search_dependency": "low",
    "consecutive_months": 3,
    "engagement_quality": "high",
    "brand_keyword_ratio": "3/5",
    "website_description": "Exceptional care for your whole health. Located throughout Northern California and the Central Coast, Sutter offers a range of advanced medical services, including primary care, surgery, cardiology and cancer care.",
    "country_rank_country": "US",
    "digital_health_label": "excellent",
    "digital_health_score": 86,
    "social_traffic_level": "low",
    "brand_strength_detail": "Strong brand recognition with 46% direct traffic. Brand keyword ratio: 3/5.",
    "digital_health_detail": "Score 86: Engagement 98/100 (25%), Volume 100/100 (20%), Brand 92/100 (15%), Diversification 80/100 (15%), Rank 100/100 (15%), AI Readiness 6/100 (10%).",
    "social_traffic_detail": "Low social traffic at 4% of total visits (~195,634 visits).",
    "engagement_quality_score": 98,
    "geo_concentration_detail": "Highly concentrated traffic: US (98%), MX (0%), CA (0%).",
    "referral_strength_detail": "Moderate referral strength at 7% of traffic (~402,446 visits).",
    "search_dependency_detail": "Low search dependency at 32% of total traffic.",
    "engagement_quality_detail": "High engagement (98/100) with 24% bounce rate, 6.6 pages per visit, and 360-second average duration."
  }
}

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