Pura Vida Miami snags execs from Sweetgreen, Shake Shack and Oakberry.

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  "signal_type": "news",
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  "detected_at": "2026-06-17T00:00:00+00:00",
  "company": {
    "name": "Sweetgreen",
    "domain": "sweetgreen.com"
  },
  "data": {
    "url": "https://nerest.com/news/pura-vida-miami-snags-execs-from-sweetgreen-shake-shack-and-oakberry",
    "title": "Pura Vida Miami snags execs from Sweetgreen, Shake Shack and Oakberry.",
    "ticker": "NYSE:SG",
    "contact": "Chad Brauze",
    "excerpt": "Pura Vida Miami snags execs from Sweetgreen, Shake Shack and Oakberry.\n\nNation's Restaurant News | Published: June 17, 2026 | By Lisa Jennings\n\nThe 50-unit fast-casual Pura Vida is positioning for national expansion after a private-equity investment last year.\n\nJune 17, 2026\n\nThe growing fast-casual Pura Vida Miami named three new leaders to its C-suite on Wednesday.\n\nAmong them is Chad Brauze, Sweetgreen's former head of culinary, who has been named chief culinary officer of Pura Vida. Brauze, whose background also includes culinary stints at Burger King and Chipotle, was with Sweetgreen for nearly three years.\n\nThe 50-unit Pura Vida also named Andrew McCaughan, a former development exec from Shake Shack, to a chief development officer role. McCaughan spent 16 years at Shake Shack, growing the fast-casual burger chain from its original New York City location to an international brand.\n\nIn addition, Bruno Cardinali, the former global CMO of Oakberry, is joining Pura Vida as CMO. Cardinali's experience also includes marketing leadership at Popeyes, where he led the brand's launch of the iconic chicken sandwich that some say prompted the Chicken Sandwich Wars.\n\nThe hires follow an investment by private-equity firm TSG Consumer last year. The Miami-based chain operates in Florida, New York, California, Maryland, Virginia, and New Jersey, and is positioning for national...",
    "summary": "Chad Brauze left Sweetgreen as head of culinary on Jun 17th '26.",
    "planning": false,
    "image_url": "https://eu-images.contentstack.com/v3/assets/bltea7aee2fca050a19/bltd06085b29290ba4f/6a31c7a58c5a9d00088624ce/PuraVidaNYC.jpg?width=720&quality=80&disable=upscale",
    "job_title": "head of culinary",
    "confidence": 0.7408,
    "published_at": "2026-06-17T00:00:00Z",
    "effective_date": "2026-06-17",
    "job_title_tags": [
      "management"
    ],
    "article_sentence": "Among them is Chad Brauze, Sweetgreen's former head of culinary, who has been named chief culinary officer of Pura Vida."
  }
}

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