Sweetgreen partners with cult-favorite brand for limited-time offer
Article excerpt
Over the last few years, tinned fish has gone from being a last-resort pantry staple to a buzzy culinary trend. Once the purview of survivalists and the budget-conscious shopper, dozens of premium brands have popped up aimed at younger generations and the chronically online. Now, Sweetgreen wants in. In the midst of its turnaround efforts, the fast-casual salad chain announced a limited-time partnership with Fishwife in August, marking the first time it’s brought tinned fish to its menu. Starting August 11, Sweetgreen will be offering a Fishwife Summer. The fresh entree comes with a custom co-branded tin of Fishwife Albacore Tuna with Spanish Lemon that diners can open and add themselves. Founded in 2020, Fishwife is a premium tinned fish brand inspired by Spanish and Portuguese cultures. Its vibrant packaging has made it a social media phenomenon, setting the stage for previous partnerships with retailers like Whole Foods. “Fishwife has built an exciting brand around exceptional tinned seafood, bold flavor and thoughtful sourcing,” Nicolas Jammet, Chief Concept Officer and Co-Founder of Sweetgreen, said in a statement accompanying the announcement. “We saw an opportunity to create something that went beyond a traditional ingredient collaboration by making the tin part of the meal itself.” In addition to the Fishwife Summer Niçoise salad, Sweetgreen has added an Omega Glow...
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During the company’s most recent earnings call in August 2026, CEO Jonathan Neman reported a 6.2% decline in comparable restaurant sales and a 2% decline in transactions.
