swiggy.com shows sustained decline with 3 consecutive months of decreases, down 21% overall to 17M.

{
  "signal_id": "dc1a00e4-cd75-4b1d-b29b-a5ef8342cd41",
  "signal_type": "seo-traffic",
  "signal_subtype": "sustainedDecline",
  "detected_at": "2026-08-13T12:00:32.442+00:00",
  "company": {
    "name": "Swiggy",
    "domain": "swiggy.com"
  },
  "data": {
    "trend": "consecutive_decline",
    "summary": "swiggy.com shows sustained decline with 3 consecutive months of decreases, down 21% overall to 17M.",
    "traffic": {
      "2026-05-01": 21760340,
      "2026-06-01": 18062139,
      "2026-07-01": 17260225
    },
    "category": "food_and_drink/restaurants_and_delivery",
    "relevance": 15.1,
    "ai_traffic": {
      "top_prompts": [
        "How can I order food for delivery from local restaurants through an online platform, and what steps should I follow to ensure timely delivery and accurate orders?",
        "What are the pros and cons of using a dedicated food-delivery app versus calling restaurants directly for takeout in terms of fees, menus, and delivery time?",
        "I'm trying to find reliable options for group food orders for an office lunch - what features should I look for in an online ordering service (payment splitting, multiple drop-off addresses, order tracking) to make coordination easier?"
      ],
      "total_visits": 84349,
      "top_platforms": [
        {
          "name": "chatgpt.com",
          "rank": 1,
          "share": 69.308
        },
        {
          "name": "gemini.google.com",
          "rank": 2,
          "share": 11.607
        },
        {
          "name": "perplexity.ai",
          "rank": 3,
          "share": 4.711
        },
        {
          "name": "claude.ai",
          "rank": 4,
          "share": 0
        }
      ],
      "traffic_share": 0.005
    },
    "engagement": {
      "bounce_rate": 0.291,
      "pages_per_visit": 6.835,
      "avg_visit_duration_seconds": 485
    },
    "global_rank": 2320,
    "mail_visits": 138082,
    "country_rank": 237,
    "top_keywords": [
      {
        "cpc": 0.11,
        "name": "swiggy",
        "volume": 376320,
        "estimated_value": 1264520
      },
      {
        "cpc": 0.09,
        "name": "instamart",
        "volume": 185390,
        "estimated_value": 403870
      },
      {
        "cpc": 0.08,
        "name": "swiggy instamart",
        "volume": 71640,
        "estimated_value": 242770
      },
      {
        "cpc": 0.35,
        "name": "swiggy partner",
        "volume": 34860,
        "estimated_value": 38080
      },
      {
        "name": "swiggy customer care number",
        "volume": 1670,
        "estimated_value": 29520
      }
    ],
    "traffic_band": "major",
    "category_rank": 1,
    "direct_visits": 9475864,
    "search_visits": 5316149,
    "small_website": false,
    "snapshot_date": "2026-07-01T00:00:00+00:00",
    "social_visits": 742190,
    "top_countries": {
      "AE": 0.002,
      "CN": 0.001,
      "GB": 0.002,
      "IN": 0.963,
      "US": 0.014
    },
    "website_title": "order food online from india's best food delivery service. order from restaurants near you",
    "brand_strength": "strong",
    "change_3mo_pct": -20.7,
    "change_mom_pct": -4.4,
    "referral_visits": 431506,
    "traffic_sources": {
      "mail": 0.008,
      "paid": 0,
      "direct": 0.549,
      "search": 0.308,
      "social": 0.043,
      "referral": 0.025
    },
    "ai_traffic_level": "minimal",
    "ai_traffic_detail": "Minimal AI traffic at 0.5% (~84,349 visits). Top: chatgpt.com (69%), gemini.google.com (12%), perplexity.ai (5%), claude.ai (0%).",
    "geo_concentration": "highly_concentrated",
    "referral_strength": "weak",
    "search_dependency": "low",
    "consecutive_months": 3,
    "engagement_quality": "high",
    "brand_keyword_ratio": "4/5",
    "website_description": "order food online from restaurants and get it delivered. serving in bangalore, hyderabad, delhi, gurgaon, nagpur, jaipur, coimbatore, chandigarh, ahemdabad, visakhapatnam, lucknow, noida, mumbai, pune, indore, kochi, kolkata and chennai. order pizzas, burgers, biryanis, desserts or order from subway, pizza hut, dominos, kfc, mcdonalds.",
    "country_rank_country": "IN",
    "digital_health_label": "excellent",
    "digital_health_score": 80,
    "social_traffic_level": "low",
    "brand_strength_detail": "Strong brand recognition with 55% direct traffic. Brand keyword ratio: 4/5.",
    "digital_health_detail": "Score 80: Engagement 95/100 (25%), Volume 100/100 (20%), Brand 100/100 (15%), Diversification 40/100 (15%), Rank 100/100 (15%), AI Readiness 5/100 (10%).",
    "social_traffic_detail": "Low social traffic at 4% of total visits (~742,190 visits).",
    "engagement_quality_score": 95,
    "geo_concentration_detail": "Highly concentrated traffic: IN (96%), US (1%), GB (0%).",
    "referral_strength_detail": "Weak referral strength at 3% of traffic (~431,506 visits).",
    "search_dependency_detail": "Low search dependency at 31% of total traffic.",
    "engagement_quality_detail": "High engagement (95/100) with 29% bounce rate, 6.8 pages per visit, and 485-second average duration."
  }
}

curl https://signals.autobound.ai/v1/signals/dc1a00e4-cd75-4b1d-b29b-a5ef8342cd41 \
  -H "X-API-KEY: $AUTOBOUND_API_KEY"

curl -X POST https://signals.autobound.ai/v1/companies/enrich \
  -H "X-API-KEY: $AUTOBOUND_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{"domain":"swiggy.com","limit":20}'