swiggy.com traffic declined 17% to 18M monthly visits.

{
  "signal_id": "9c326ca4-e748-4c77-b33d-e2f2d51761a9",
  "signal_type": "seo-traffic",
  "signal_subtype": "trafficDecline",
  "detected_at": "2026-07-16T05:54:43.63+00:00",
  "company": {
    "name": "Swiggy",
    "domain": "swiggy.com"
  },
  "data": {
    "trend": "fluctuating",
    "summary": "swiggy.com traffic declined 17% to 18M monthly visits.",
    "traffic": {
      "2026-04-01": 21470477,
      "2026-05-01": 21760340,
      "2026-06-01": 18062139
    },
    "category": "food_and_drink/restaurants_and_delivery",
    "relevance": 57.8,
    "ai_traffic": {
      "total_visits": 98187,
      "top_platforms": [
        {
          "name": "chatgpt.com",
          "rank": 1,
          "share": 85.469
        },
        {
          "name": "gemini.google.com",
          "rank": 2,
          "share": 6.259
        },
        {
          "name": "perplexity.ai",
          "rank": 3,
          "share": 4.32
        },
        {
          "name": "claude.ai",
          "rank": 4,
          "share": 0
        }
      ],
      "traffic_share": 0.005
    },
    "engagement": {
      "bounce_rate": 0.29,
      "pages_per_visit": 6.608,
      "avg_visit_duration_seconds": 438
    },
    "global_rank": 2062,
    "mail_visits": 162559,
    "country_rank": 202,
    "top_keywords": [
      {
        "cpc": 0.11,
        "name": "swiggy",
        "volume": 337180,
        "estimated_value": 1100270
      },
      {
        "cpc": 0.1,
        "name": "instamart",
        "volume": 190670,
        "estimated_value": 693380
      },
      {
        "cpc": 0.08,
        "name": "swiggy instamart",
        "volume": 62830,
        "estimated_value": 232380
      },
      {
        "cpc": 0.44,
        "name": "swiggy partner",
        "volume": 29320,
        "estimated_value": 35770
      },
      {
        "cpc": 0.27,
        "name": "swiggy lite",
        "volume": 1670,
        "estimated_value": 35320
      }
    ],
    "traffic_band": "major",
    "category_rank": 1,
    "direct_visits": 9374250,
    "search_visits": 5924382,
    "small_website": false,
    "snapshot_date": "2026-06-01T00:00:00+00:00",
    "social_visits": 830858,
    "top_countries": {
      "AE": 0.002,
      "GB": 0.002,
      "IN": 0.965,
      "SG": 0.001,
      "US": 0.015
    },
    "website_title": "order food online from india's best food delivery service. order from restaurants near you",
    "brand_strength": "strong",
    "change_3mo_pct": -15.9,
    "change_mom_pct": -17,
    "referral_visits": 523802,
    "traffic_sources": {
      "mail": 0.009,
      "paid": 0,
      "direct": 0.519,
      "search": 0.328,
      "social": 0.046,
      "referral": 0.029
    },
    "ai_traffic_level": "minimal",
    "ai_traffic_detail": "Minimal AI traffic at 0.5% (~98,187 visits). Top: chatgpt.com (85%), gemini.google.com (6%), perplexity.ai (4%), claude.ai (0%).",
    "geo_concentration": "highly_concentrated",
    "referral_strength": "weak",
    "search_dependency": "low",
    "consecutive_months": 1,
    "engagement_quality": "high",
    "brand_keyword_ratio": "4/5",
    "website_description": "order food online from restaurants and get it delivered. serving in bangalore, hyderabad, delhi, gurgaon, nagpur, jaipur, coimbatore, chandigarh, ahemdabad, visakhapatnam, lucknow, noida, mumbai, pune, indore, kochi, kolkata and chennai. order pizzas, burgers, biryanis, desserts or order from subway, pizza hut, dominos, kfc, mcdonalds.",
    "country_rank_country": "IN",
    "digital_health_label": "excellent",
    "digital_health_score": 80,
    "social_traffic_level": "low",
    "brand_strength_detail": "Strong brand recognition with 52% direct traffic. Brand keyword ratio: 4/5.",
    "digital_health_detail": "Score 80: Engagement 95/100 (25%), Volume 100/100 (20%), Brand 100/100 (15%), Diversification 40/100 (15%), Rank 100/100 (15%), AI Readiness 5/100 (10%).",
    "social_traffic_detail": "Low social traffic at 5% of total visits (~830,858 visits).",
    "engagement_quality_score": 95,
    "geo_concentration_detail": "Highly concentrated traffic: IN (97%), US (2%), GB (0%).",
    "referral_strength_detail": "Weak referral strength at 3% of traffic (~523,802 visits).",
    "search_dependency_detail": "Low search dependency at 33% of total traffic.",
    "engagement_quality_detail": "High engagement (95/100) with 29% bounce rate, 6.6 pages per visit, and 438-second average duration."
  }
}

curl https://signals.autobound.ai/v1/signals/9c326ca4-e748-4c77-b33d-e2f2d51761a9 \
  -H "X-API-KEY: $AUTOBOUND_API_KEY"

curl -X POST https://signals.autobound.ai/v1/companies/enrich \
  -H "X-API-KEY: $AUTOBOUND_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{"domain":"swiggy.com","limit":20}'