Tapestry increased its marketing spend by 29% YoY to $962.5M and is deploying AI/ML for data analytics, marketing, and personalization.
Filing excerpt
Total expenses attributable to the Company's marketing-related activities in fiscal 2026 were $962.5 million, representing 12% of net sales, compared to $744.5 million in fiscal 2025, representing nearly 11% of net sales.
What this signalsFilings often name leadership changes, deals and spending plans.
Technologies
sec-10kplatformStrategyGet every 10-K signal for Tapestry and the companies you sell to, in the tools you already use.
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This page shows a preview. The full sec-10k record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.
Company
linkedin_urlValue in the APIindustriesValue in the APIemployee_count_lowValue in the APIemployee_count_highValue in the APIrevenueValue in the APIdescriptionValue in the APISignal
signal_nameValue in the APIassociationValue in the APIGET /v1/signals/fa088609-c0ec-4634-a445-7598f4189e9d returns this record as JSON. POST /v1/companies/enrich returns every signal for tapestry.com.
{
"signal_id": "fa088609-c0ec-4634-a445-7598f4189e9d",
"signal_type": "sec-10k",
"signal_subtype": "platformStrategy",
"detected_at": "2026-08-18T07:04:43.711+00:00",
"company": {
"name": "Tapestry",
"domain": "tapestry.com"
},
"data": {
"detail": "Tapestry increased its marketing spend by 29% YoY to $962.5M and is deploying AI/ML for data analytics, marketing, and personalization. This massive investment in their consumer engagement platform signals significant budget for vendors in martech, adtech, data analytics, and AI infrastructure.",
"metrics": {
"pct": 0.29,
"timeframe": "current_year",
"pct_context": "Year-over-year increase in marketing spend from fiscal 2025 ($744.5M)",
"dollar_context": "Total marketing-related expenses in fiscal 2026",
"dollar_millions": 962.5
},
"summary": "Investing $962.5M in marketing and AI/ML to drive customer acquisition and personalization.",
"excerpts": "Total expenses attributable to the Company's marketing-related activities in fiscal 2026 were $962.5 million, representing 12% of net sales, compared to $744.5 million in fiscal 2025, representing nearly 11% of net sales.",
"relevance": 0.9,
"sentiment": "positive",
"confidence": "high",
"source_url": "https://www.sec.gov/Archives/edgar/data/1116132/000111613226000018/tpr-20260627.htm",
"filing_date": "2026-08-13",
"filing_year": 2026,
"fiscal_year_end": "06/27",
"sales_relevance": "Platform tools needed",
"signal_category": "strategic",
"technologies_mentioned": [
"artificial intelligence",
"predictive",
"generative",
"agentic models",
"machine learning",
"data analytics",
"cloud-based technologies",
"e-commerce"
]
}
}
curl https://signals.autobound.ai/v1/signals/fa088609-c0ec-4634-a445-7598f4189e9d \
-H "X-API-KEY: $AUTOBOUND_API_KEY"curl -X POST https://signals.autobound.ai/v1/companies/enrich \
-H "X-API-KEY: $AUTOBOUND_API_KEY" \
-H "Content-Type: application/json" \
-d '{"domain":"tapestry.com","limit":20}'Long text fields are shortened on this page.
Looking up one signal by its id is free. Enrich costs 2 credits per signal returned; a call with no results is free.