TD Synnex adds Microsoft, Cisco deal data to PartnerFirst portal
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The tech distributor also connected the platform to Salesforce and QuickBooks Online. Distributor platforms that bring together vendor offerings and customer management capabilities are proliferating. The Futurum Group estimates that 85% of channel partners route deals through distributor platforms, according to a March report. TD Synnex is leaning on its platform to continue driving revenue growth as its equips its partners with the data and tools to expand their business opportunities. "The aim is to help to transition the customer experience management that our partners provide from reactive and focused just on renewals execution to managing those other stages in the customer lifecycle," Herz said. That includes the initial sale and extends to a broader role for the partner, from managing technology adoption to helping customers realize outcomes. "From the reseller partner perspective, it helps to ensure stickiness and ensure a higher net and gross renewal rate," Herz added. The platform's AI assistant feature, which was initially a Microsoft Teams plugin, is now available in Slack and via Webex, TD Synnex said Wednesday. It provides partners with real-time pricing and product availability data, tracks orders and access to vendor documentation. The company also unveiled a streamlined quoting tool that syncs with a partner's CRM or PSA platform. "We recognize that our...
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