As part of a multi-platform advertising campaign, Tesla allocated $3.3 million to purchase advertising on the X platform.
Filing excerpt
As part of a multi-platform advertising campaign, Tesla directly or indirectly purchased advertising on X, and incurred expenses of approximately $3.3 million in 2025.
What this signalsFilings often name leadership changes, deals and spending plans.
Vendors
sec-10kchannelShiftGet every 10-K signal for Tesla and the companies you sell to, in the tools you already use.
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This page shows a preview. The full sec-10k record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.
Company
linkedin_urlValue in the APIindustriesValue in the APIemployee_count_lowValue in the APIemployee_count_highValue in the APIrevenueValue in the APIdescriptionValue in the APISignal
signal_nameValue in the APIassociationValue in the APIGET /v1/signals/5188c3ec-9df1-438b-adfa-cd88cd3ced60 returns this record as JSON. POST /v1/companies/enrich returns every signal for tesla.com.
{
"signal_id": "5188c3ec-9df1-438b-adfa-cd88cd3ced60",
"signal_type": "sec-10k",
"signal_subtype": "channelShift",
"detected_at": "2026-05-05T08:48:15.057+00:00",
"company": {
"name": "Tesla",
"domain": "tesla.com"
},
"data": {
"detail": "As part of a multi-platform advertising campaign, Tesla allocated $3.3 million to purchase advertising on the X platform. This specific budget allocation signals a strategic focus on digital advertising channels and presents an opportunity for ad-tech, analytics, and marketing agencies to engage with Tesla's marketing leadership.",
"metrics": {
"timeframe": "current_year",
"dollar_context": "Advertising expenses on the X platform",
"dollar_millions": 3.3
},
"summary": "Tesla spent $3.3 million on advertising with X Corp. in 2025.",
"excerpts": "As part of a multi-platform advertising campaign, Tesla directly or indirectly purchased advertising on X, and incurred expenses of approximately $3.3 million in 2025.",
"relevance": 0.8,
"sentiment": "neutral",
"confidence": "high",
"source_url": "https://www.sec.gov/Archives/edgar/data/1318605/000110465926053166/tm2611837d1_10ka.htm",
"filing_date": "2026-04-30",
"filing_year": 2026,
"sales_relevance": "New channel tools needed",
"signal_category": "market",
"vendors_mentioned": [
"X Corp."
]
}
}
curl https://signals.autobound.ai/v1/signals/5188c3ec-9df1-438b-adfa-cd88cd3ced60 \
-H "X-API-KEY: $AUTOBOUND_API_KEY"curl -X POST https://signals.autobound.ai/v1/companies/enrich \
-H "X-API-KEY: $AUTOBOUND_API_KEY" \
-H "Content-Type: application/json" \
-d '{"domain":"tesla.com","limit":20}'Long text fields are shortened on this page.
Looking up one signal by its id is free. Enrich costs 2 credits per signal returned; a call with no results is free.