The company is heavily investing in its direct-to-customer platform, including TI.com, to build closer relationships and gain better market insights. This strategic shift creates needs for digital experience platforms, e-commerce solutions, CRM, marketing automation, and advanced logistics software to support and scale direct fulfillment.
Filing excerpt
Over the past several years, we have been investing in new capabilities to build closer direct customer relationships. In 2025, more than 80% of our revenue was direct, which includes TI.com.
What this signalsFilings often name leadership changes, deals and spending plans.
Technologies
sec-10kplatformStrategyGet every 10-K signal for Texas Instruments and the companies you sell to, in the tools you already use.
Connect Autobound to Claude, Claude Code or Cursor with MCP. Then ask: “What changed at Texas Instruments this week?”
The Signal API returns 10-K signals for any list of companies as JSON, for your CRM, warehouse or app.
Sign up and spend your free credits on the companies you sell to.
This page shows a preview. The full sec-10k record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.
Company
linkedin_urlValue in the APIindustriesValue in the APIemployee_count_lowValue in the APIemployee_count_highValue in the APIrevenueValue in the APIdescriptionValue in the APISignal
signal_nameValue in the APIassociationValue in the APIGET /v1/signals/91676f03-86a1-48ba-99b3-3fcd3a98d99e returns this record as JSON. POST /v1/companies/enrich returns every signal for ti.com.
{
"signal_id": "91676f03-86a1-48ba-99b3-3fcd3a98d99e",
"signal_type": "sec-10k",
"signal_subtype": "platformStrategy",
"detected_at": "2026-02-10T07:48:35.145+00:00",
"company": {
"name": "Texas Instruments",
"domain": "ti.com"
},
"data": {
"detail": "The company is heavily investing in its direct-to-customer platform, including TI.com, to build closer relationships and gain better market insights. This strategic shift creates needs for digital experience platforms, e-commerce solutions, CRM, marketing automation, and advanced logistics software to support and scale direct fulfillment.",
"metrics": {
"pct": 0.8,
"timeframe": "current_year",
"pct_context": "Percentage of revenue from direct channels in 2025"
},
"summary": "TXN shifts to direct sales model, with over 80% of 2025 revenue from direct channels",
"excerpts": "Over the past several years, we have been investing in new capabilities to build closer direct customer relationships. In 2025, more than 80% of our revenue was direct, which includes TI.com.",
"relevance": 0.8,
"sentiment": "positive",
"confidence": "high",
"source_url": "https://www.sec.gov/Archives/edgar/data/97476/000009747626000059/txn-20251231.htm",
"filing_date": "2026-02-06",
"filing_year": 2026,
"fiscal_year_end": "12/31",
"sales_relevance": "Platform tools needed",
"signal_category": "strategic",
"technologies_mentioned": [
"e-commerce"
]
}
}
curl https://signals.autobound.ai/v1/signals/91676f03-86a1-48ba-99b3-3fcd3a98d99e \
-H "X-API-KEY: $AUTOBOUND_API_KEY"curl -X POST https://signals.autobound.ai/v1/companies/enrich \
-H "X-API-KEY: $AUTOBOUND_API_KEY" \
-H "Content-Type: application/json" \
-d '{"domain":"ti.com","limit":20}'Long text fields are shortened on this page.
Looking up one signal by its id is free. Enrich costs 2 credits per signal returned; a call with no results is free.