New Report Finds Institutional Size Matters to Prospective Students, But Is Not the Dominant Factor in College Choice

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    "title": "New Report Finds Institutional Size Matters to Prospective Students, But Is Not the Dominant Factor in College Choice",
    "excerpt": "Survey of nearly 1,500 prospective students suggests enrollment growth at very large universities is driven by value, academic quality, flexibility, and opportunity - not size alone BIRMINGHAM, Ala. , July 14, 2026 /PRNewswire/ -- A new report from the TIAA Institute, authored by Ricardo Azziz, Richard Katzman, Gary Stocker, and Karla Leeper of the Center for Higher Education Mergers and Acquisitions, CHEMA finds that while institutional size plays a role in where prospective students choose to apply and enroll, it is not the primary factor driving college selection. The report, Student Preference for Size of Colleges and Universities , examines survey results from nearly 1,500 prospective undergraduate and graduate students across the United States. Conducted in July 2025 in partnership with Hanover Research, the survey explores how institutional size influences student preferences and whether the growing enrollment advantage of very large universities reflects a simple preference for larger campuses. You can access the full report here: Student Preference for Size of Colleges and Universities . According to the findings, 63% of respondents said institutional size was at least moderately influential in their decision on where to apply. However, only 12% ranked university size among their top five factors when deciding where to pursue their education. By comparison, students...",
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