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ToyotaPartnership

Toyota Partners with Big Apple Triathlon as Official Automotive Sponsor and Pace Car for NYC Event

What happened

Toyota has become the Official Automotive Sponsor and Official Pace Car for the Big Apple Triathlon, an event organized by Alpha Win.

Source

Article excerpt

Highlighted: the sentence this signal was extracted from

NEW YORK, NY (September 16, 2026) /ENDURANCE SPORTSWIRE/ - Alpha Win is proud to announce that Toyota has signed on to be the Official Automotive Sponsor and Official Pace Car for the upcoming Big Apple Triathlon taking place on October 10 in New York City. As part of the partnership, a Toyota vehicle will lead athletes along the course, serving as the event's official pace car and setting the tempo for a premier race day experience. "As athletes prepare for race day, we are excited to partner with such an reputable brand like Toyota as our official automotive sponsor," said Chris Mayone, Director of Partnerships for Alpha Win. "Having Toyota lead the way on the course will bring immense energy to the race and elevate the overall athlete and spectator experience." The Big Apple Triathlon will take participants through one of the most iconic courses in multisport, featuring a swim in the Hudson River, a bike ride along the Henry Hudson Parkway, and a run through Central Park to the finish line. "As athletes and New Yorkers ourselves, we are working to curate a race that ensures every participant has a safe, fun experience while discovering New York City in a whole new way," said Alpha Win CEO and Race Director Tommy Struzzieri. "Having a trusted, industry-leading brand like Toyota on board reinforces our commitment to delivering a world-class event to our hometown." In...

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Extracted by Autobound

From the Signal API record
Event
Partnership

What this signalsA new partnership often opens integration and co-selling work.

Takes effect
Oct 10, 2026
Location
New York, New York, United States

Companies

  • Alpha WinPartneralpha.win

More partnership signals at other companies

The full record

From the Signal API record

Extraction

Confidence
90%
Detected
Sep 16, 2026
signal_type
news
signal_subtype
partners_with

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The API returns more than this page shows

This page shows a preview. The full news record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
Show the full JSONThe record on this page and the API request

GET /v1/signals/25db3981-ca8e-8cd4-b5df-581bf8501276 returns this record as JSON. POST /v1/companies/enrich returns every signal for toyota.com.

{
  "signal_id": "25db3981-ca8e-8cd4-b5df-581bf8501276",
  "signal_type": "news",
  "signal_subtype": "partners_with",
  "detected_at": "2026-09-16T22:23:26+00:00",
  "company": {
    "name": "Toyota",
    "domain": "toyota.com"
  },
  "data": {
    "url": "https://www.endurancesportswire.com/toyota-partners-with-big-apple-triathlon-as-official-automotive-sponsor-and-pace-car-for-nyc-event/",
    "event": "Big Apple Triathlon",
    "title": "Toyota Partners with Big Apple Triathlon as Official Automotive Sponsor and Pace Car for NYC Event - Endurance Sportswire",
    "excerpt": "NEW YORK, NY (September 16, 2026) /ENDURANCE SPORTSWIRE/ - Alpha Win is proud to announce that Toyota has signed on to be the Official Automotive Sponsor and Official Pace Car for the upcoming Big Apple Triathlon taking place on October 10 in New York City. As part of the partnership, a Toyota vehicle will lead athletes along the course, serving as the event’s official pace car and setting the tempo for a premier race day experience. “As athletes prepare for race day, we are excited to partner with such an reputable brand like Toyota as our official automotive sponsor,” said Chris Mayone, Director of Partnerships for Alpha Win. “Having Toyota lead the way on the course will bring immense energy to the race and elevate the overall athlete and spectator experience.” The Big Apple Triathlon will take participants through one of the most iconic courses in multisport, featuring a swim in the Hudson River, a bike ride along the Henry Hudson Parkway, and a run through Central Park to the finish line. “As athletes and New Yorkers ourselves, we are working to curate a race that ensures every participant has a safe, fun experience while discovering New York City in a whole new way,” said Alpha Win CEO and Race Director Tommy Struzzieri. “Having a trusted, industry-leading brand like Toyota on board reinforces our commitment to delivering a world-class event to our hometown.” In addition...",
    "summary": "Toyota has become the Official Automotive Sponsor and Official Pace Car for the Big Apple Triathlon, an event organized by Alpha Win.",
    "location": "New York City, New York, USA",
    "planning": true,
    "image_url": "https://www.endurancesportswire.com/wp-content/uploads/2011/04/big-apple-triathlon-central-park.png",
    "confidence": 0.9,
    "published_at": "2026-09-16T22:23:26Z",
    "location_data": [
      {
        "city": "New York",
        "state": "New York",
        "region": "Northern America",
        "country": "United States",
        "continent": "Americas",
        "fuzzy_match": false
      }
    ],
    "effective_date": "2026-10-10",
    "article_sentence": "Alpha Win is proud to announce that Toyota has signed on to be the Official Automotive Sponsor and Official Pace Car for the upcoming Big Apple Triathlon taking place on October 10 in New York City.",
    "related_company_name": "Alpha Win",
    "related_company_domain": "alpha.win"
  }
}

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