Toys"R"Us® Expands with NEXCOM, Bringing Its Magic to More Military Families This Holiday Season

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  "signal_type": "news",
  "signal_subtype": "partners_with",
  "detected_at": "2026-09-24T12:36:00+00:00",
  "company": {
    "name": "Toys R Us",
    "domain": "toysrus.com"
  },
  "data": {
    "url": "https://www.prnewswire.com/news-releases/toysrus-expands-with-nexcom-bringing-its-magic-to-more-military-families-this-holiday-season-302888553.html",
    "title": "Toys\"R\"Us® Expands with NEXCOM, Bringing Its Magic to More Military Families This Holiday Season",
    "excerpt": "NEW YORK , Sept. 24, 2026 /PRNewswire/ -- Toys\"R\"Us ®, the world's leading authority in toys and play, and the Navy Exchange Service Command (NEXCOM) announced today the continued expansion of Toys\"R\"Us shops within NEX stores. Following an initial launch in 2024, the expansion will bring new shops to San Diego and to overseas NEX locations, including in Italy, opening October 17 in celebration of Geoffrey the Giraffe's birthday. The Toys\"R\"Us NEX shops will showcase a wide selection of the hottest toys and games for Toys\"R\"Us kids of all ages. Navy families can shop for their favorite toys, capture memories with the beloved mascot Geoffrey the Giraffe, and rediscover their love of play. The rollout continues to build momentum. Year to date, NEX Toys\"R\"Us shop-in-shops are driving accelerated growth in Toys as compared to other NEX stores, and the addition of Toys\"R\"Us has helped drive strong growth in Toy sales across NEXCOM's entire enterprise. Building on this success, NEXCOM will open five new Toys\"R\"Us shops this year, bringing the total to 13 locations since launch. \"We are thrilled to continue our partnership with NEXCOM and bring the joy and excitement of Toys\"R\"Us to even more Navy families around the globe,\" said Jamie Uitdenhowen, Executive Vice President of Toys\"R\"Us at WHP Global. \"Building on the success of our existing Toys\"R\"Us shops at NEX, this expansion...",
    "summary": "Toys\"R\"Us and the Navy Exchange Service Command (NEXCOM) are expanding their partnership to open more Toys\"R\"Us shops within NEX stores, including new locations in San Diego and overseas in Italy, with five new shops planned for the current year.",
    "planning": true,
    "image_url": "https://mmx.prnewswire.com/media/MS1995205/ToysRUs-Logo.jpg?id=OA2967656&p=facebook",
    "confidence": 0.9,
    "published_at": "2026-09-24T12:36:00Z",
    "article_sentence": "Toys\"R\"Us ®, the world's leading authority in toys and play, and the Navy Exchange Service Command (NEXCOM) announced today the continued expansion of Toys\"R\"Us shops within NEX stores.",
    "related_company_name": "Navy Exchange Service Command",
    "related_company_domain": "mynavyexchange.com"
  }
}

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curl -X POST https://signals.autobound.ai/v1/companies/enrich \
  -H "X-API-KEY: $AUTOBOUND_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{"domain":"toysrus.com","limit":20}'