PGA Tour's Championship Series Raises Stakes For Tournament Hosts
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By Tim Corlett, Contributor. The PGA Tour has named eleven signature events with the addition of the Travelers Championship in Connecticut, confirming its inclusion in the new tour schedule. "Our goal every year is for the Travelers Championship to be one of the best tournaments on the PGA Tour, so being part of the upcoming PGA Tour Championship Series is validation of the collective effort that Travelers, the tournament team, fans and volunteers have invested over the past two decades," Andy Bessette, Travelers Executive Vice President, said in a release published in the Hartford Courant. "We thank the Tour for this opportunity and are excited to partner with them on working hard to deliver a world-class experience." The tour has shown a desire to move its Championship Series events to large cities and major fan bases as it looks to increase viewership of the world's best players under its new model. In a release from the PGA Tour, Boston, Denver, New York, Philadelphia, San Francisco, Seattle and Washington, D.C., are all being considered as potential tournament sites. To become a Championship Series host, the naming rights organization must fund the $20 million prize pool, cover event build-out expenses, share a portion of hospitality revenue with the PGA Tour and staff the event. To recoup this investment, title sponsors rely on hospitality tent sales, ticket sales...
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