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TruistTraffic snapshot

truist.com received 20M monthly visits with traffic from 5 countries.

What happened

Minimal AI traffic at 0.2% (~29,819 visits). Top: chatgpt.com (93%), gemini.google.com (4%), perplexity.ai (3%).

Extracted by Autobound

From the Signal API record
Signal
Traffic snapshot

What this signalsTraffic trends often track demand, marketing spend and growth.

Monthly visits
19,671,592
Month over month
+1.7%
3-month change
+4.2%
Global rank
1,796
Top country
US (99%)
Trend
Consecutive growth

Latest signals at other companies

The full record

From the Signal API record

Numbers

Country rank
368
Category rank
1
Change, 3 months
+4.2%
Change, month over month
+1.7%
Digital health score
84

Details

Measured month
Jun 2026
Category
community_and_society/philanthropy
Mail visits
983,580
Traffic band
Major
Direct visits
13,553,727
Search visits
3,914,647
Small website
No
Snapshot date
Jun 1, 2026
Social visits
295,074
Website title
Payment Relief - Home Equity Line of Credit (HELOC) | Truist
Brand strength
Strong
Referral visits
432,775
AI traffic level
Minimal
AI traffic detail
Minimal AI traffic at 0.2% (~29,819 visits). Top: chatgpt.com (93%), gemini.google.com (4%), perplexity.ai (3%).
Geo concentration
Highly concentrated
Referral strength
Weak
Search dependency
Low
Consecutive months
3
Engagement quality
High
Brand keyword ratio
5/5
Website description
Experiencing financial hardship? Truist is here to help with payment relief. Read our HELOC payment relief guide to learn more and get started today.
Country rank country
US
Digital health label
Excellent
Social traffic level
Low

Extraction

Detected
Jul 16, 2026
signal_type
seo-traffic
signal_subtype
baseline

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The API returns more than this page shows

This page shows a preview. The full seo-traffic record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
Show the full JSONThe record on this page and the API request

GET /v1/signals/49bb30cc-61b8-47bb-b946-9a828f3cfb75 returns this record as JSON. POST /v1/companies/enrich returns every signal for truist.com.

{
  "signal_id": "49bb30cc-61b8-47bb-b946-9a828f3cfb75",
  "signal_type": "seo-traffic",
  "signal_subtype": "baseline",
  "detected_at": "2026-07-16T04:55:12.088+00:00",
  "company": {
    "name": "Truist",
    "domain": "truist.com"
  },
  "data": {
    "trend": "consecutive_growth",
    "summary": "truist.com received 20M monthly visits with traffic from 5 countries.",
    "traffic": {
      "2026-04-01": 18883116,
      "2026-05-01": 19351784,
      "2026-06-01": 19671592
    },
    "category": "community_and_society/philanthropy",
    "relevance": 5.6,
    "ai_traffic": {
      "total_visits": 29819,
      "top_platforms": [
        {
          "name": "chatgpt.com",
          "rank": 1,
          "share": 92.916
        },
        {
          "name": "gemini.google.com",
          "rank": 2,
          "share": 3.893
        },
        {
          "name": "perplexity.ai",
          "rank": 3,
          "share": 3.191
        }
      ],
      "traffic_share": 0.002
    },
    "engagement": {
      "bounce_rate": 0.186,
      "pages_per_visit": 6.922,
      "avg_visit_duration_seconds": 335
    },
    "global_rank": 1796,
    "mail_visits": 983580,
    "country_rank": 368,
    "top_keywords": [
      {
        "cpc": 5.1,
        "name": "truist",
        "volume": 631620,
        "estimated_value": 1021000
      },
      {
        "cpc": 3.17,
        "name": "truist login",
        "volume": 282430,
        "estimated_value": 493190
      },
      {
        "cpc": 3.07,
        "name": "truist bank login",
        "volume": 90970,
        "estimated_value": 250700
      },
      {
        "cpc": 8.27,
        "name": "truist bank",
        "volume": 72520,
        "estimated_value": 143030
      },
      {
        "cpc": 5.45,
        "name": "truist online banking",
        "volume": 33810,
        "estimated_value": 69250
      }
    ],
    "traffic_band": "major",
    "category_rank": 1,
    "direct_visits": 13553727,
    "search_visits": 3914647,
    "small_website": false,
    "snapshot_date": "2026-06-01T00:00:00+00:00",
    "social_visits": 295074,
    "top_countries": {
      "CA": 0.001,
      "GB": 0.001,
      "IN": 0,
      "MX": 0.004,
      "US": 0.989
    },
    "website_title": "Payment Relief - Home Equity Line of Credit (HELOC) | Truist",
    "brand_strength": "strong",
    "change_3mo_pct": 4.2,
    "change_mom_pct": 1.7,
    "referral_visits": 432775,
    "traffic_sources": {
      "mail": 0.05,
      "paid": 0,
      "direct": 0.689,
      "search": 0.199,
      "social": 0.015,
      "referral": 0.022
    },
    "ai_traffic_level": "minimal",
    "ai_traffic_detail": "Minimal AI traffic at 0.2% (~29,819 visits). Top: chatgpt.com (93%), gemini.google.com (4%), perplexity.ai (3%).",
    "geo_concentration": "highly_concentrated",
    "referral_strength": "weak",
    "search_dependency": "low",
    "consecutive_months": 3,
    "engagement_quality": "high",
    "brand_keyword_ratio": "5/5",
    "website_description": "Experiencing financial hardship? Truist is here to help with payment relief. Read our HELOC payment relief guide to learn more and get started today.",
    "country_rank_country": "US",
    "digital_health_label": "excellent",
    "digital_health_score": 84,
    "social_traffic_level": "low",
    "brand_strength_detail": "Strong brand recognition with 69% direct traffic. Brand keyword ratio: 5/5.",
    "digital_health_detail": "Score 84: Engagement 100/100 (25%), Volume 100/100 (20%), Brand 100/100 (15%), Diversification 60/100 (15%), Rank 100/100 (15%), AI Readiness 2/100 (10%).",
    "social_traffic_detail": "Low social traffic at 2% of total visits (~295,074 visits).",
    "engagement_quality_score": 100,
    "geo_concentration_detail": "Highly concentrated traffic: US (99%), MX (0%), CA (0%).",
    "referral_strength_detail": "Weak referral strength at 2% of traffic (~432,775 visits).",
    "search_dependency_detail": "Low search dependency at 20% of total traffic.",
    "engagement_quality_detail": "High engagement (100/100) with 19% bounce rate, 6.9 pages per visit, and 335-second average duration."
  }
}

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