Twilio and the PGA of America highlight the shift to always-on fan engagement platforms.

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  "detected_at": "2026-03-18T20:57:06+00:00",
  "company": {
    "name": "Twilio",
    "domain": "twilio.com"
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  "data": {
    "url": "https://siliconangle.com/2026/03/18/twilio-pga-engagement-platforms-fan-experience-thecube-appdevangle",
    "title": "Twilio and the PGA of America highlight the shift to always-on fan engagement platforms.",
    "excerpt": "Twilio and the PGA of America highlight the shift to always-on fan engagement platforms.\n\nSports and entertainment organizations are no longer just selling tickets. They are building continuous digital relationships.\n\nNearly 70% of fans now seek additional statistics and digital insights during live events, according to theCUBE Research, signaling a broader shift in expectations. Fans want more than a moment in time. They want an ongoing, personalized experience that spans before, during and after the event.\n\nIn the latest episode of theCUBE Research's AppDevANGLE podcast, Paul Nashawaty spoke with Chris Koehler, chief marketing officer of Twilio Inc., about the company's expanding partnership with the PGA of America and what it reveals about the evolution of customer engagement platforms.\n\n\"We're trying to create the experience layer of the internet,\" Koehler said.\n\nFrom events to engagement platforms.\n\nFor decades, sports organizations operated around discrete events: Sell tickets, fill venues and deliver a compelling in-person experience. That model is evolving into something more continuous and data-driven.\n\nThe PGA of America partnership reflects that transition. While marquee tournaments remain important, the broader opportunity lies in engaging golfers and fans across everyday interactions, from booking tee times to receiving personalized coaching insights.\n\n\"You move...",
    "summary": "Twilio Inc. partners with Pga Reach.",
    "category": "partners_with",
    "found_at": "2026-03-18T20:57:06Z",
    "planning": false,
    "image_url": "https://d15shllkswkct0.cloudfront.net/wp-content/blogs.dir/1/files/2026/03/Twilio-and-the-PG-of-America.png",
    "confidence": 0.1925,
    "published_at": "2026-03-18T20:57:06Z",
    "article_sentence": "In the latest episode of theCUBE Research's AppDevANGLE podcast, Paul Nashawaty spoke with Chris Koehler, chief marketing officer of Twilio Inc., about the company's expanding partnership with the PGA of America and what it reveals about the evolution of customer engagement platforms."
  }
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