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U.S. BankTraffic snapshot

usbank.com received 29M monthly visits with traffic from 5 countries.

What happened

Minimal AI traffic at 0.2% (~69,979 visits). Top: chatgpt.com (85%), gemini.google.com (14%), perplexity.ai (1%), claude.ai (0%).

Extracted by Autobound

From the Signal API record
Signal
Traffic snapshot

What this signalsTraffic trends often track demand, marketing spend and growth.

Monthly visits
29,097,337
Month over month
+3.8%
3-month change
+8%
Global rank
1,259
Top country
US (98%)
Trend
Consecutive growth

Latest signals at other companies

The full record

From the Signal API record

Numbers

Country rank
265
Category rank
11
Change, 3 months
+8%
Change, month over month
+3.8%
Digital health score
81

Details

Measured month
Jul 2026
Category
finance/banking_credit_and_lending
Mail visits
1,251,185
Traffic band
Major
Direct visits
18,476,809
Search visits
6,343,219
Small website
No
Snapshot date
Jul 1, 2026
Social visits
814,725
Website title
What is APR on a credit card? | U.S. Bank
Brand strength
Strong
Referral visits
1,047,504
AI traffic level
Minimal
AI traffic detail
Minimal AI traffic at 0.2% (~69,979 visits). Top: chatgpt.com (85%), gemini.google.com (14%), perplexity.ai (1%), claude.ai (0%).
Geo concentration
Highly concentrated
Referral strength
Weak
Search dependency
Low
Consecutive months
3
Engagement quality
High
Brand keyword ratio
3/5
Website description
APR, or annual percentage rate, is the interest rate on your credit card. Learn what this means for your credit card and how it works.
Country rank country
US
Digital health label
Excellent
Social traffic level
Low

Extraction

Detected
Aug 13, 2026
signal_type
seo-traffic
signal_subtype
baseline

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The API returns more than this page shows

This page shows a preview. The full seo-traffic record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
Show the full JSONThe record on this page and the API request

GET /v1/signals/4ba3ebf9-783d-4c10-824f-2b2bac24188b returns this record as JSON. POST /v1/companies/enrich returns every signal for usbank.com.

{
  "signal_id": "4ba3ebf9-783d-4c10-824f-2b2bac24188b",
  "signal_type": "seo-traffic",
  "signal_subtype": "baseline",
  "detected_at": "2026-08-13T11:59:50.486+00:00",
  "company": {
    "name": "U.S. Bank",
    "domain": "usbank.com"
  },
  "data": {
    "trend": "consecutive_growth",
    "summary": "usbank.com received 29M monthly visits with traffic from 5 countries.",
    "traffic": {
      "2026-05-01": 26937358,
      "2026-06-01": 28020452,
      "2026-07-01": 29097337
    },
    "category": "finance/banking_credit_and_lending",
    "relevance": 13.1,
    "ai_traffic": {
      "total_visits": 69979,
      "top_platforms": [
        {
          "name": "chatgpt.com",
          "rank": 1,
          "share": 85.223
        },
        {
          "name": "gemini.google.com",
          "rank": 2,
          "share": 13.654
        },
        {
          "name": "perplexity.ai",
          "rank": 3,
          "share": 0.884
        },
        {
          "name": "claude.ai",
          "rank": 4,
          "share": 0
        }
      ],
      "traffic_share": 0.002
    },
    "engagement": {
      "bounce_rate": 0.182,
      "pages_per_visit": 6.806,
      "avg_visit_duration_seconds": 341
    },
    "global_rank": 1259,
    "mail_visits": 1251185,
    "country_rank": 265,
    "top_keywords": [
      {
        "cpc": 0.52,
        "name": "us bank",
        "volume": 1158340,
        "estimated_value": 1817500
      },
      {
        "cpc": 2.73,
        "name": "us bank login",
        "volume": 365740,
        "estimated_value": 604680
      },
      {
        "cpc": 0.52,
        "name": "usbank",
        "volume": 359780,
        "estimated_value": 506870
      },
      {
        "cpc": 3.46,
        "name": "usbank.com login",
        "volume": 23740,
        "estimated_value": 73210
      },
      {
        "cpc": 2.61,
        "name": "usbank.com",
        "volume": 30620,
        "estimated_value": 46990
      }
    ],
    "traffic_band": "major",
    "category_rank": 11,
    "direct_visits": 18476809,
    "search_visits": 6343219,
    "small_website": false,
    "snapshot_date": "2026-07-01T00:00:00+00:00",
    "social_visits": 814725,
    "top_countries": {
      "CA": 0.002,
      "IN": 0.003,
      "JP": 0.001,
      "MX": 0.001,
      "US": 0.983
    },
    "website_title": "What is APR on a credit card? | U.S. Bank",
    "brand_strength": "strong",
    "change_3mo_pct": 8,
    "change_mom_pct": 3.8,
    "referral_visits": 1047504,
    "traffic_sources": {
      "mail": 0.043,
      "paid": 0,
      "direct": 0.635,
      "search": 0.218,
      "social": 0.028,
      "referral": 0.036
    },
    "ai_traffic_level": "minimal",
    "ai_traffic_detail": "Minimal AI traffic at 0.2% (~69,979 visits). Top: chatgpt.com (85%), gemini.google.com (14%), perplexity.ai (1%), claude.ai (0%).",
    "geo_concentration": "highly_concentrated",
    "referral_strength": "weak",
    "search_dependency": "low",
    "consecutive_months": 3,
    "engagement_quality": "high",
    "brand_keyword_ratio": "3/5",
    "website_description": "APR, or annual percentage rate, is the interest rate on your credit card. Learn what this means for your credit card and how it works.",
    "country_rank_country": "US",
    "digital_health_label": "excellent",
    "digital_health_score": 81,
    "social_traffic_level": "low",
    "brand_strength_detail": "Strong brand recognition with 64% direct traffic. Brand keyword ratio: 3/5.",
    "digital_health_detail": "Score 81: Engagement 100/100 (25%), Volume 100/100 (20%), Brand 100/100 (15%), Diversification 40/100 (15%), Rank 100/100 (15%), AI Readiness 2/100 (10%).",
    "social_traffic_detail": "Low social traffic at 3% of total visits (~814,725 visits).",
    "engagement_quality_score": 100,
    "geo_concentration_detail": "Highly concentrated traffic: US (98%), IN (0%), CA (0%).",
    "referral_strength_detail": "Weak referral strength at 4% of traffic (~1,047,504 visits).",
    "search_dependency_detail": "Low search dependency at 22% of total traffic.",
    "engagement_quality_detail": "High engagement (100/100) with 18% bounce rate, 6.8 pages per visit, and 341-second average duration."
  }
}

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