Uber UAE Partners with #MyDubai to Spotlight Stories That Define the City

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  "signal_type": "news",
  "signal_subtype": "partners_with",
  "detected_at": "2026-10-06T12:00:00+00:00",
  "company": {
    "name": "Uber",
    "domain": "uber.com"
  },
  "data": {
    "url": "https://www.cbnme.com/logistics-news/uber-uae-partners-with-mydubai-to-spotlight-stories-that-define-the-city/",
    "title": "Uber UAE Partners with #MyDubai to Spotlight Stories That Define the City - Construction Business News Middle East",
    "excerpt": "Uber UAE , in partnership with #MyDubai, launched Dubai Backseat Stories, a campaign that reflects the shared ambition of Uber and #MyDubai to showcase Dubai through the people who visit, live and work in the city, celebrating the unique experiences, personal memories and everyday moments that make Dubai feel like home. Running until 14 October, the campaign brings “Our Stories, Our City” to participating Uber rides across the city. #MyDubai and Uber are inviting residents to reflect on the places, memories and experiences that have shaped their connection to Dubai through question cards placed in the backseat. The initiative taps into a familiar Uber experience: some of the most candid and meaningful conversations happen in the back of an Uber. ​​​​​​Storytelling has long been part of the fabric of life in the UAE, passed from one person to another through conversations in majlis, family gatherings and everyday socialising. Dubai Backseat Stories brings that tradition into a new setting, in the form of the backseat of an Uber, where people can share memories and experiences that have become part of their own Dubai story.​​ The campaign builds on the momentum of the #MyDubai initiative, which was launched in 2014 by His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai, Deputy Prime Minister and Minister of Defence, and Chairman of The Executive...",
    "summary": "Uber UAE partnered with #MyDubai and the Dubai Department of Economy and Tourism to launch the 'Dubai Backseat Stories' campaign.",
    "location": "Dubai, United Arab Emirates",
    "planning": false,
    "image_url": "https://www.cbnme.com/wp-content/uploads/2026/10/UberxMyDubai-Backseat-Stories-4.jpg",
    "confidence": 0.95,
    "published_at": "2026-10-06T12:00:00Z",
    "location_data": [
      {
        "city": "Dubai",
        "state": "Dubai",
        "region": "Western Asia",
        "country": "United Arab Emirates",
        "continent": "Asia",
        "fuzzy_match": false
      }
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    "article_sentence": "Uber UAE , in partnership with #MyDubai, launched Dubai Backseat Stories, a campaign that reflects the shared ambition of Uber and #MyDubai to showcase Dubai through the people who visit, live and work in the city, celebrating the unique experiences, personal memories and everyday moments that make Dubai feel like home.",
    "related_company_name": "Dubai Department of Economy and Tourism",
    "related_company_domain": "dubaitourism.gov.ae"
  }
}

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