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UBSSustained decline

ubs.com shows sustained decline with 3 consecutive months of decreases, down 15% overall to 6M.

What happened

Minimal AI traffic at 0.7% (~42,181 visits). Top: chatgpt.com (84%), gemini.google.com (9%), perplexity.ai (5%), claude.ai (0%).

Extracted by Autobound

From the Signal API record
Signal
Sustained decline

What this signalsTraffic trends often track demand, marketing spend and growth.

Monthly visits
6,217,751
Month over month
-5.2%
3-month change
-15.1%
Global rank
6,596
Top country
CH (42%)
Trend
Consecutive decline

Latest signals at other companies

The full record

From the Signal API record

Numbers

Country rank
62
Category rank
1
Change, 3 months
-15.1%
Change, month over month
-5.2%
Digital health score
80

Details

Measured month
May 2026
Category
finance/finance
Mail visits
217,621
Traffic band
Established
Direct visits
3,767,957
Search visits
1,597,962
Small website
No
Snapshot date
May 1, 2026
Social visits
236,275
Website title
UBS financial services around the globe
Brand strength
Strong
Referral visits
155,444
AI traffic level
Minimal
AI traffic detail
Minimal AI traffic at 0.7% (~42,181 visits). Top: chatgpt.com (84%), gemini.google.com (9%), perplexity.ai (5%), claude.ai (0%).
Geo concentration
Moderately concentrated
Referral strength
Weak
Search dependency
Low
Consecutive months
3
Engagement quality
High
Brand keyword ratio
5/5
Website description
UBS is a global firm providing financial services in over 50 markets. Visit our site to find out what we offer in your market.
Country rank country
CH
Digital health label
Excellent
Social traffic level
Low

Extraction

Detected
Jun 22, 2026
signal_type
seo-traffic
signal_subtype
sustainedDecline

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The API returns more than this page shows

This page shows a preview. The full seo-traffic record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
Show the full JSONThe record on this page and the API request

GET /v1/signals/21d06f20-49c0-4cf5-8c80-965d630d8aad returns this record as JSON. POST /v1/companies/enrich returns every signal for ubs.com.

{
  "signal_id": "21d06f20-49c0-4cf5-8c80-965d630d8aad",
  "signal_type": "seo-traffic",
  "signal_subtype": "sustainedDecline",
  "detected_at": "2026-06-22T07:00:52.45+00:00",
  "company": {
    "name": "UBS",
    "domain": "ubs.com"
  },
  "data": {
    "trend": "consecutive_decline",
    "summary": "ubs.com shows sustained decline with 3 consecutive months of decreases, down 15% overall to 6M.",
    "traffic": {
      "2026-03-01": 7323260,
      "2026-04-01": 6555928,
      "2026-05-01": 6217751
    },
    "category": "finance/finance",
    "relevance": 14.4,
    "ai_traffic": {
      "total_visits": 42181,
      "top_platforms": [
        {
          "name": "chatgpt.com",
          "rank": 1,
          "share": 83.743
        },
        {
          "name": "gemini.google.com",
          "rank": 2,
          "share": 8.888
        },
        {
          "name": "perplexity.ai",
          "rank": 3,
          "share": 5.363
        },
        {
          "name": "claude.ai",
          "rank": 4,
          "share": 0
        }
      ],
      "traffic_share": 0.007
    },
    "engagement": {
      "bounce_rate": 0.27,
      "pages_per_visit": 7.31,
      "avg_visit_duration_seconds": 277
    },
    "global_rank": 6596,
    "mail_visits": 217621,
    "country_rank": 62,
    "top_keywords": [
      {
        "cpc": 0.87,
        "name": "ubs",
        "volume": 279770,
        "estimated_value": 250120
      },
      {
        "cpc": 0.74,
        "name": "ubs login",
        "volume": 99750,
        "estimated_value": 135580
      },
      {
        "cpc": 0.87,
        "name": "ubs e banking login",
        "volume": 39570,
        "estimated_value": 39670
      },
      {
        "cpc": 0.52,
        "name": "ubs e banking",
        "volume": 33200,
        "estimated_value": 32440
      },
      {
        "cpc": 0.25,
        "name": "ubs ebanking",
        "volume": 28750,
        "estimated_value": 30950
      }
    ],
    "traffic_band": "established",
    "category_rank": 1,
    "direct_visits": 3767957,
    "search_visits": 1597962,
    "small_website": false,
    "snapshot_date": "2026-05-01T00:00:00+00:00",
    "social_visits": 236275,
    "top_countries": {
      "CH": 0.421,
      "DE": 0.023,
      "GB": 0.019,
      "HK": 0.012,
      "US": 0.396
    },
    "website_title": "UBS financial services around the globe",
    "brand_strength": "strong",
    "change_3mo_pct": -15.1,
    "change_mom_pct": -5.2,
    "referral_visits": 155444,
    "traffic_sources": {
      "mail": 0.035,
      "paid": 0,
      "direct": 0.606,
      "search": 0.257,
      "social": 0.038,
      "referral": 0.025
    },
    "ai_traffic_level": "minimal",
    "ai_traffic_detail": "Minimal AI traffic at 0.7% (~42,181 visits). Top: chatgpt.com (84%), gemini.google.com (9%), perplexity.ai (5%), claude.ai (0%).",
    "geo_concentration": "moderately_concentrated",
    "referral_strength": "weak",
    "search_dependency": "low",
    "consecutive_months": 3,
    "engagement_quality": "high",
    "brand_keyword_ratio": "5/5",
    "website_description": "UBS is a global firm providing financial services in over 50 markets. Visit our site to find out what we offer in your market.",
    "country_rank_country": "CH",
    "digital_health_label": "excellent",
    "digital_health_score": 80,
    "social_traffic_level": "low",
    "brand_strength_detail": "Strong brand recognition with 61% direct traffic. Brand keyword ratio: 5/5.",
    "digital_health_detail": "Score 80: Engagement 94/100 (25%), Volume 100/100 (20%), Brand 100/100 (15%), Diversification 40/100 (15%), Rank 100/100 (15%), AI Readiness 7/100 (10%).",
    "social_traffic_detail": "Low social traffic at 4% of total visits (~236,275 visits).",
    "engagement_quality_score": 94,
    "geo_concentration_detail": "Moderately concentrated traffic: CH (42%), US (40%), DE (2%).",
    "referral_strength_detail": "Weak referral strength at 3% of traffic (~155,444 visits).",
    "search_dependency_detail": "Low search dependency at 26% of total traffic.",
    "engagement_quality_detail": "High engagement (94/100) with 27% bounce rate, 7.3 pages per visit, and 277-second average duration."
  }
}

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