ubs.com shows sustained decline with 3 consecutive months of decreases, down 15% overall to 6M.
What happened
Minimal AI traffic at 0.7% (~42,181 visits). Top: chatgpt.com (84%), gemini.google.com (9%), perplexity.ai (5%), claude.ai (0%).
Extracted by Autobound
From the Signal API record- Signal
- Sustained decline
What this signalsTraffic trends often track demand, marketing spend and growth.
- Monthly visits
- 6,217,751
- Month over month
- -5.2%
- 3-month change
- -15.1%
- Global rank
- 6,596
- Top country
- CH (42%)
- Trend
- Consecutive decline
More from UBS
- InvestmentUBS Pushes Back on Bern's Capital Crackdown While Merger Talk and a Greensill Truce Lift the StockInvestment
- RedditA commenter recommends a specific low-cost UBS global index fund (IE00BD4TXV59 / WRDUSW) with a TER of 0.06% as a good option for self-directed investing.Reddit
- New locationUBS Unveils Newly Renovated Office in Birmingham, MichiganNew location
- NewsLayoffs Despite High Profits: What This Has to Do with AINews
- Web trafficubs.com received 7M monthly visits with traffic from 5 countries.Web traffic
- GlassdoorOne review cites disorganization and poor leadership at the topGlassdoor
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The full record
From the Signal API recordNumbers
- Country rank
- 62
- Category rank
- 1
- Change, 3 months
- -15.1%
- Change, month over month
- -5.2%
- Digital health score
- 80
Details
- Measured month
- May 2026
- Category
- finance/finance
- Mail visits
- 217,621
- Traffic band
- Established
- Direct visits
- 3,767,957
- Search visits
- 1,597,962
- Small website
- No
- Snapshot date
- May 1, 2026
- Social visits
- 236,275
- Website title
- UBS financial services around the globe
- Brand strength
- Strong
- Referral visits
- 155,444
- AI traffic level
- Minimal
- AI traffic detail
- Minimal AI traffic at 0.7% (~42,181 visits). Top: chatgpt.com (84%), gemini.google.com (9%), perplexity.ai (5%), claude.ai (0%).
- Geo concentration
- Moderately concentrated
- Referral strength
- Weak
- Search dependency
- Low
- Consecutive months
- 3
- Engagement quality
- High
- Brand keyword ratio
- 5/5
- Website description
- UBS is a global firm providing financial services in over 50 markets. Visit our site to find out what we offer in your market.
- Country rank country
- CH
- Digital health label
- Excellent
- Social traffic level
- Low
Extraction
- Detected
- Jun 22, 2026
- signal_type
seo-traffic- signal_subtype
sustainedDecline
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The API returns more than this page shows
This page shows a preview. The full seo-traffic record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.
Company
linkedin_urlValue in the APIindustriesValue in the APIemployee_count_lowValue in the APIemployee_count_highValue in the APIrevenueValue in the APIdescriptionValue in the API
Signal
signal_nameValue in the APIassociationValue in the API
Show the full JSONHide the full JSONThe record on this page and the API request
GET /v1/signals/21d06f20-49c0-4cf5-8c80-965d630d8aad returns this record as JSON. POST /v1/companies/enrich returns every signal for ubs.com.
{
"signal_id": "21d06f20-49c0-4cf5-8c80-965d630d8aad",
"signal_type": "seo-traffic",
"signal_subtype": "sustainedDecline",
"detected_at": "2026-06-22T07:00:52.45+00:00",
"company": {
"name": "UBS",
"domain": "ubs.com"
},
"data": {
"trend": "consecutive_decline",
"summary": "ubs.com shows sustained decline with 3 consecutive months of decreases, down 15% overall to 6M.",
"traffic": {
"2026-03-01": 7323260,
"2026-04-01": 6555928,
"2026-05-01": 6217751
},
"category": "finance/finance",
"relevance": 14.4,
"ai_traffic": {
"total_visits": 42181,
"top_platforms": [
{
"name": "chatgpt.com",
"rank": 1,
"share": 83.743
},
{
"name": "gemini.google.com",
"rank": 2,
"share": 8.888
},
{
"name": "perplexity.ai",
"rank": 3,
"share": 5.363
},
{
"name": "claude.ai",
"rank": 4,
"share": 0
}
],
"traffic_share": 0.007
},
"engagement": {
"bounce_rate": 0.27,
"pages_per_visit": 7.31,
"avg_visit_duration_seconds": 277
},
"global_rank": 6596,
"mail_visits": 217621,
"country_rank": 62,
"top_keywords": [
{
"cpc": 0.87,
"name": "ubs",
"volume": 279770,
"estimated_value": 250120
},
{
"cpc": 0.74,
"name": "ubs login",
"volume": 99750,
"estimated_value": 135580
},
{
"cpc": 0.87,
"name": "ubs e banking login",
"volume": 39570,
"estimated_value": 39670
},
{
"cpc": 0.52,
"name": "ubs e banking",
"volume": 33200,
"estimated_value": 32440
},
{
"cpc": 0.25,
"name": "ubs ebanking",
"volume": 28750,
"estimated_value": 30950
}
],
"traffic_band": "established",
"category_rank": 1,
"direct_visits": 3767957,
"search_visits": 1597962,
"small_website": false,
"snapshot_date": "2026-05-01T00:00:00+00:00",
"social_visits": 236275,
"top_countries": {
"CH": 0.421,
"DE": 0.023,
"GB": 0.019,
"HK": 0.012,
"US": 0.396
},
"website_title": "UBS financial services around the globe",
"brand_strength": "strong",
"change_3mo_pct": -15.1,
"change_mom_pct": -5.2,
"referral_visits": 155444,
"traffic_sources": {
"mail": 0.035,
"paid": 0,
"direct": 0.606,
"search": 0.257,
"social": 0.038,
"referral": 0.025
},
"ai_traffic_level": "minimal",
"ai_traffic_detail": "Minimal AI traffic at 0.7% (~42,181 visits). Top: chatgpt.com (84%), gemini.google.com (9%), perplexity.ai (5%), claude.ai (0%).",
"geo_concentration": "moderately_concentrated",
"referral_strength": "weak",
"search_dependency": "low",
"consecutive_months": 3,
"engagement_quality": "high",
"brand_keyword_ratio": "5/5",
"website_description": "UBS is a global firm providing financial services in over 50 markets. Visit our site to find out what we offer in your market.",
"country_rank_country": "CH",
"digital_health_label": "excellent",
"digital_health_score": 80,
"social_traffic_level": "low",
"brand_strength_detail": "Strong brand recognition with 61% direct traffic. Brand keyword ratio: 5/5.",
"digital_health_detail": "Score 80: Engagement 94/100 (25%), Volume 100/100 (20%), Brand 100/100 (15%), Diversification 40/100 (15%), Rank 100/100 (15%), AI Readiness 7/100 (10%).",
"social_traffic_detail": "Low social traffic at 4% of total visits (~236,275 visits).",
"engagement_quality_score": 94,
"geo_concentration_detail": "Moderately concentrated traffic: CH (42%), US (40%), DE (2%).",
"referral_strength_detail": "Weak referral strength at 3% of traffic (~155,444 visits).",
"search_dependency_detail": "Low search dependency at 26% of total traffic.",
"engagement_quality_detail": "High engagement (94/100) with 27% bounce rate, 7.3 pages per visit, and 277-second average duration."
}
}
curl https://signals.autobound.ai/v1/signals/21d06f20-49c0-4cf5-8c80-965d630d8aad \
-H "X-API-KEY: $AUTOBOUND_API_KEY"curl -X POST https://signals.autobound.ai/v1/companies/enrich \
-H "X-API-KEY: $AUTOBOUND_API_KEY" \
-H "Content-Type: application/json" \
-d '{"domain":"ubs.com","limit":20}'Long text fields are shortened on this page.
Looking up one signal by its id is free. Enrich costs 2 credits per signal returned; a call with no results is free.