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UL SolutionsTraffic snapshot

ul.com received 1M monthly visits with traffic from 5 countries.

What happened

Emerging AI traffic at 1.1% (~12,262 visits). Top: chatgpt.com (86%), gemini.google.com (13%), perplexity.ai (1%), claude.ai (0%).

Extracted by Autobound

From the Signal API record
Signal
Traffic snapshot

What this signalsTraffic trends often track demand, marketing spend and growth.

Monthly visits
1,121,601
Month over month
-12.9%
3-month change
-4%
Global rank
43,429
Top country
US (30%)
Trend
Fluctuating

Latest signals at other companies

The full record

From the Signal API record

Numbers

Country rank
28,152
Category rank
145
Change, 3 months
-4%
Change, month over month
-12.9%
Digital health score
68

Details

Measured month
Aug 2026
Category
computers_electronics_and_technology/consumer_electronics
Mail visits
7,851
Traffic band
Established
Direct visits
369,007
Search visits
466,586
Small website
No
Snapshot date
Aug 1, 2026
Social visits
34,770
Website title
Giới thiệu về Cookie
Brand strength
Moderate
Referral visits
209,739
AI traffic level
Emerging
AI traffic detail
Emerging AI traffic at 1.1% (~12,262 visits). Top: chatgpt.com (86%), gemini.google.com (13%), perplexity.ai (1%), claude.ai (0%).
Geo concentration
Moderately concentrated
Referral strength
Strong
Consecutive months
1
Brand keyword ratio
2/5
Website description
Lý do và cách chúng tôi sử dụng cookie–các tệp văn bản nhỏ được lưu trữ trên máy tính của bạn–để cải thiện trải nghiệm của bạn với UL.com, và các tùy chọn của bạn liên quan đến việc sử dụng cookie.
Country rank country
US
Digital health label
Good
Social traffic level
Low
Brand strength detail
Moderate brand recognition with 33% direct traffic. Brand keyword ratio: 2/5.
Digital health detail
Score 68: Engagement 66/100 (25%), Volume 100/100 (20%), Brand 66/100 (15%), Diversification 60/100 (15%), Rank 75/100 (15%), AI Readiness 11/100 (10%).

Extraction

Detected
Sep 11, 2026
signal_type
seo-traffic
signal_subtype
baseline

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The API returns more than this page shows

This page shows a preview. The full seo-traffic record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
Show the full JSONThe record on this page and the API request

GET /v1/signals/6b4e41a8-6fc7-40c9-8f77-b4ec1e2743e6 returns this record as JSON. POST /v1/companies/enrich returns every signal for ul.com.

{
  "signal_id": "6b4e41a8-6fc7-40c9-8f77-b4ec1e2743e6",
  "signal_type": "seo-traffic",
  "signal_subtype": "baseline",
  "detected_at": "2026-09-11T10:25:59.922+00:00",
  "company": {
    "name": "UL Solutions",
    "domain": "ul.com"
  },
  "data": {
    "trend": "fluctuating",
    "summary": "ul.com received 1M monthly visits with traffic from 5 countries.",
    "traffic": {
      "2026-06-01": 1168296,
      "2026-07-01": 1287513,
      "2026-08-01": 1121601
    },
    "category": "computers_electronics_and_technology/consumer_electronics",
    "relevance": 36.1,
    "ai_traffic": {
      "total_visits": 12262,
      "top_platforms": [
        {
          "name": "chatgpt.com",
          "rank": 1,
          "share": 86.069
        },
        {
          "name": "gemini.google.com",
          "rank": 2,
          "share": 12.818
        },
        {
          "name": "perplexity.ai",
          "rank": 3,
          "share": 0.706
        },
        {
          "name": "claude.ai",
          "rank": 4,
          "share": 0
        }
      ],
      "traffic_share": 0.011
    },
    "engagement": {
      "bounce_rate": 0.451,
      "pages_per_visit": 3.751,
      "avg_visit_duration_seconds": 211
    },
    "global_rank": 43429,
    "mail_visits": 7851,
    "country_rank": 28152,
    "top_keywords": [
      {
        "cpc": 0.93,
        "name": "3dmark",
        "volume": 90510,
        "estimated_value": 17310
      },
      {
        "cpc": 1.47,
        "name": "ul",
        "volume": 77690,
        "estimated_value": 15170
      },
      {
        "cpc": 1.59,
        "name": "ul solutions",
        "volume": 13680,
        "estimated_value": 8830
      },
      {
        "cpc": 0.92,
        "name": "3d mark",
        "volume": 26940,
        "estimated_value": 3470
      },
      {
        "cpc": 1.39,
        "name": "3dmark download",
        "volume": 4480,
        "estimated_value": 2470
      }
    ],
    "traffic_band": "established",
    "category_rank": 145,
    "direct_visits": 369007,
    "search_visits": 466586,
    "small_website": false,
    "snapshot_date": "2026-08-01T00:00:00+00:00",
    "social_visits": 34770,
    "top_countries": {
      "CN": 0.069,
      "IN": 0.077,
      "JP": 0.067,
      "TW": 0.075,
      "US": 0.303
    },
    "website_title": "Giới thiệu về Cookie",
    "brand_strength": "moderate",
    "change_3mo_pct": -4,
    "change_mom_pct": -12.9,
    "referral_visits": 209739,
    "traffic_sources": {
      "mail": 0.007,
      "paid": 0,
      "direct": 0.329,
      "search": 0.416,
      "social": 0.031,
      "referral": 0.187
    },
    "ai_traffic_level": "emerging",
    "ai_traffic_detail": "Emerging AI traffic at 1.1% (~12,262 visits). Top: chatgpt.com (86%), gemini.google.com (13%), perplexity.ai (1%), claude.ai (0%).",
    "geo_concentration": "moderately_concentrated",
    "referral_strength": "strong",
    "search_dependency": "moderate",
    "consecutive_months": 1,
    "engagement_quality": "moderate",
    "brand_keyword_ratio": "2/5",
    "website_description": "Lý do và cách chúng tôi sử dụng cookie–các tệp văn bản nhỏ được lưu trữ trên máy tính của bạn–để cải thiện trải nghiệm của bạn với UL.com, và các tùy chọn của bạn liên quan đến việc sử dụng cookie.",
    "country_rank_country": "US",
    "digital_health_label": "good",
    "digital_health_score": 68,
    "social_traffic_level": "low",
    "brand_strength_detail": "Moderate brand recognition with 33% direct traffic. Brand keyword ratio: 2/5.",
    "digital_health_detail": "Score 68: Engagement 66/100 (25%), Volume 100/100 (20%), Brand 66/100 (15%), Diversification 60/100 (15%), Rank 75/100 (15%), AI Readiness 11/100 (10%).",
    "social_traffic_detail": "Low social traffic at 3% of total visits (~34,770 visits).",
    "engagement_quality_score": 66,
    "geo_concentration_detail": "Moderately concentrated traffic: US (30%), IN (8%), TW (8%).",
    "referral_strength_detail": "Strong referral strength at 19% of traffic (~209,739 visits).",
    "search_dependency_detail": "Moderate search dependency at 42% of total traffic.",
    "engagement_quality_detail": "Moderate engagement (66/100) with 45% bounce rate, 3.8 pages per visit, and 211-second average duration."
  }
}

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